Iifranchise eRashiya bezingaqhelekanga njengakwamanye amazwe. Kutshanje, nangona kunjalo, bafumana ukuthandwa kakhulu kuzo zonke iimbombo zaseRashiya, baba lushishino. Zininzi izizathu zoku, kodwa ezona ziphambili ngumnqweno wabantu wokuqalisa ishishini labo eRashiya ngaphandle kwexesha elide lokulinga kunye neempazamo ezingadinisi nawuphi na umnqweno wokuziqalela ishishini. Kule meko, iRussia ayihlukanga kwamanye amazwe: abantu boyika nje ukuthatha umngcipheko ngokutyala imali kakhulu kwingcinga engenakho nokuhamba.

Kungenxa yoloyiko lokuba abantu baya ngokuya bejikela kumbono weefranchise. Esi sibonelelo sibonakala kuninzi ukuba sinenzuzo kuba sikuvumela ukuba uqale ishishini lakho ngaphandle kotyalo-mali olunzulu lokuqalisa. Uya kuba nemali kuphela, kwaye ayisiyiyo yonke loo msebenzi mkhulu ungatyhafisa nawuphi na umnqweno wokuthatha ishishini elikhethekileyo eRashiya. Chaza bonke ubunzima obunxulumene nokuqala kweshishini lakho eRashiya, njengokudala uphawu, indlela, ukufunda ulindelo lwabaphulaphuli, ukwakha igama, nokunye okuninzi ixesha elide. Kungangcono uye ngqo ekuqwalaseleni ukuba yintoni ilungelo lokuthengisa.

Inyani yile yokuba i-franchise, enyanisweni, lishishini esele lilungile. I-Russia nayo ayizange isindiswe yile meko. Xa uthenga i-franchise eRashiya, uya kufikelela kwigama lophawu, kuphuhliso loyilo, kwaye uninzi, umzekelo, ilogo, isilogeni, imibala yeenkampani, iincwadana, iibhanile, njalo njalo, esekwe kakuhle indlela yokusebenza, kwifomula yokuphunyezwa ngempumelelo kweenkqubo ezithile, ezinokufunyanwa kuphela kuvavanyo oluninzi kunye nempazamo. Uya kufumana kwakhona iphakheji yonke yamaxwebhu kunye nenkxaso ye-franchise kwixa elizayo.

Okokugqibela, ungasele ujonga iindlela ezahlukeneyo zokwenza imisebenzi esele ikho eRashiya, funda uphononongo malunga nenkampani nganye, uthelekise nabanye, wenze umbono othile. Oku kulunge ngakumbi kunokuhlalutya hayi iziphumo ezigqityiweyo, kodwa amathuba anokubakho eshishini elithile eRashiya. Iifranchise malunga noku zibonakalisa ngakumbi kwaye zinomdla wokwenza izigqibo ezingaphezulu. Unokuwugweba umahluko phakathi kokukhetha i-franchise ngokwakho kunye nokunxibelelana nomntu wesithathu. Ngomlamli, unokuxhomekeka kumava akhe abanzi kwaye ukhethe ukuba yintoni onokuyithanda kakhulu.

Izandi zilinga, akunjalo?

Nangona kunjalo, isibonelelo esiluncedo esinjalo sinokubangela ukukrokrela okulindelweyo, kuba, njengoko uyazi, itshizi yasimahla ikwi-mousetrap kuphela. Kungenxa yoko le nto kufuneka uqonde kwangoko ukuba kutheni uthenga ifranchise kwaye zeziphi izibonelelo iqabane lakho, umnini weshishini lokuqala, elinalo koku. Inyani yile,, okokuqala, uya kuhlawula izixa ezithile, ezibizwa ngokuba ziiroyalty, kwiinzuzo zakho. Ngale ndlela, umniki-franchise unokufumana inzuzo kwintengiso enjalo. Okwesibini, oosomashishini abaninzi abafuni ukuchitha ixesha kunye nomzamo wokuvula amasebe kwiikona ezikude zabo, njengaseRussia. Nangona kunjalo, ukwanda kwenethiwekhi yeevenkile, iivenkile ezithengisa ukutya okukhawulezayo, izixhobo zokuvelisa, njl.

Njengoko ubona, zininzi izibonelelo zeshishini kusomashishini ngokuthengisa i-franchise, kodwa, ewe, kukho abo bafuna ukufumana okuhle ngakumbi kwishishini labo. Ke ngoko, ukufumana ifranchise yomthengi ongenamava eRashiya kunokuba kubiza kakhulu.

Ngethamsanqa, kukho iindlela ezahlukeneyo zokuphepha olu hlobo lwenkohliso. Ukuqala ngophando olucokisekileyo lwezixhobo kunye nokuphela ngokukhangela amaqabane abandakanyekayo anokulandela yonke inkqubo ukusuka ekuqaleni ukuya ekugqibeleni kwaye anike iingcebiso ezifanelekileyo. Kumntu oshishino osakhasayo eRashiya, kuya kuba lula, ewe, ukubuyela kumntu wesithathu, onamava onomdla ngokulinganayo kwisisombululo esinyanisekileyo semeko kuwo omathathu la maqela. Ngale ndlela, kuya kuba lula kakhulu ukwenza amalungiselelo okuqala, anokuba nzima kakhulu. Iphosakele kwinqanaba lokuqala elinokubangela ilahleko enkulu, ukwaliwa kwimbono yokusebenzisa iifranchise, okanye ukungakwazi ukubuyisa ishishini elifunyenwe ngexesha elifutshane. Ngethamsanqa, ngoku unokufumana abalamli abanokuthenjwa eRashiya abakulungeleyo ukuqinisekisa ukuba ityala lakho lisonjululwe ngokunyaniseka nangokufanelekileyo kangangoko.

Ke, ekuphuhlisweni ngempumelelo kwefranchise eRashiya, kuya kufuneka unike ingqalelo ngokukhawuleza ekufumaneni iqabane elinokunceda ekuqinisekiseni ukuqala okukuko ekuqaleni kohambo lwakho. Inkampani yethu ibonelela ngeenkonzo zokulamla ukukunceda kuzo zonke iinkqubo eziphambili zokukhangela i-franchise kunye neenkqubo zokufumana. Ngeenkonzo zeengcali zethu, uya kufumana ithuba elikhethekileyo lokuphepha zonke iimpazamo zomrhwebi osakhasayo eRashiya. Uya kuyifumana i-franchise oyifunayo kwaye uqale ngombono owahlukileyo wokuphumeza ezakho izimvo zobugorha.

Okokuqala, iingcali zethu ziya kukunceda uthathe isigqibo kuhlahlo-lwabiwo mali. Lo ngumbuzo obukhali kwaye unzima, njengoko kunokuba nzima kumthengi ongenamava ukuba aqonde ukuba uzimisele kangakanani ukutyala imali, eziya kuthi zizibhatalele, kwaye ziya kuba yinkcitho. Yonke imibuzo enxulumene nemali inokuba nzima, kodwa iingcali zethu ziya kuzama ukukunceda. Siza kuqulunqa uhlahlo-lwabiwo mali lwakho, ukhethe ezona ndlela zibalaseleyo zinikezelwa ngamaqabane ethu aqinisekisiweyo kwaye sixoxe nawe. Olu khetho lulungeleleneyo luya kukunceda ukhethe olona khetho lufanelekileyo.

Ukongeza, koosomashishini abaninzi eRashiya, umba wokuthemba uvela. Ukwahlula njani ubuqhetseba kusomashishini wokwenene? Uqinisekisa njani ukuba imigaqo efanayo iya kusebenza kummandla waseRussia nakwilizwe losomashishini? Inkampani yethu ikwajongane nalo msebenzi. Ekuqaleni sikhethe amaqabane athembekileyo kwaye aphumeleleyo apho kuya kukhuseleka ukuba usebenze khona. Kungekudala uyakuqonda ukuba kunokuba nzima ukukhetha kuluhlu lwezinto esinokukhetha kuzo - zonke izibonelelo zinomdla, zithembekile kwaye zinenzuzo! Kodwa kungcono ukubandezeleka, ukhetha phakathi kokukhetha okuhle kunokufumana ukungathembani kunye neziphumo ezinokubakho zokuhlatywa kube kanye.

Enye into ebalulekileyo kukujonga okulandelayo. Ubunzima abuhlali buvela kwasekuqaleni, ngamanye amaxesha kuthatha ixesha ukumisela ukuba yintoni kanye onengxaki nayo. Kanye ngelo xesha, iingcali zethu ziya kukunceda, zijongane nemibuzo ethe yavela phambi kwakho, inika iimpendulo eziyimfuneko, kunye nokubonisana. Uziva uxhaswa, kunokwenzeka ukuba usombulule ubunzima obunokubakho kwaye ufezekise iziphumo ezinomtsalane kwenye okanye kwenye i-franchise.

Iifranchise eRashiya yindawo ephuhlisayo kuphela apho unokulawula khona ukuhlala kwindawo yakho eyahlukileyo. Xa ukhetha i-franchise yakho yokuqala ngokuthembekileyo, ungafezekisa iziphumo ezinomdla ngokwenene, ube ngowokuqala kulo naliphi na icala kwaye uthathe indawo yentengiso ngaphambi kokuba kubekho abo bakhuphisana nabo konke konke. Unokwenza yonke into ngokufanelekileyo kwaye ufumane isibonelelo esiphezulu ngokunxibelelana nenkampani yethu. Iingcali zethu ziya kukunceda kuwo onke amabakala ophuhliso lokuthengisa ngokuthengisa, akuncede ukhethe ishishini lamaphupha akho, ucwangcise uhlahlo-lwabiwo mali kwaye uqale ukufumana inzuzo yakho yokuqala!

I-franchise yamatayara luhlobo lomsebenzi weshishini. Ukuyisebenzisa kwinqanaba elifanelekileyo lomgangatho, kufuneka usebenzise isoftware efanelekileyo kwezi njongo, kunye neetekhnoloji zokhuseleko onokuzithenga kumthengisi. Ngokusebenza nge-franchise, unamathuba amaninzi abalulekileyo. Ukuwasebenzisa, ufumana lonke ithuba lokuphumelela ukhuphiswano, ube ngusomashishini ophumeleleyo. Sebenzisa i-franchise yamatayala ngokufanelekileyo nangokufanelekileyo, okunika ithuba lokukhuphisana ngokulingana nabanye abachasi, kwaye ungade ubegqithe abanye babo. Ukuba unxibelelana netayara kwaye ufumane ifranchise, ke le projekthi yeshishini iya kukuzisela izibonelelo ezibalulekileyo, kodwa ngokuxhomekeke kukuqonda okufanelekileyo.

Amavili yinto yorhwebo ekufuneka ithengiswe ngokufanelekileyo. Ufuna i-franchise ukuze ube ligama elidumileyo lophawu. Ukubonelela ngaphezulu kwesitokhwe esithengiswayo. Unokulindela ukufumana iintlobo ezahlukeneyo zokhetho, iteknoloji ephezulu, kunye nokunye okunika ukhuphiswano. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini elinenzuzo, ngokwenza oko ukonyusa amathuba okuphumelela kwixesha elide.

I-franchise esebenza kakuhle yiprojekthi yeshishini eya kwenzeka ngokuqinisekileyo ukuba wenza ngokungqinelana nemigaqo. Ngaphaya koko, kufuneka ukhumbule ngokucacileyo ukuba uhlawula iifizi ezithile kwi-franchisor. Okokuqala, eli ligalelo lesixa-mali, isixa salo esinokwahluka ukusuka ku-9 ukuya kwi-11%. Ukongeza kwintlawulo yokuqala, uhlawula umrhumo othile kwinqanaba ngalinye lokunxibelelana ne-franchise yamatayara. Ngokuchanekileyo, uhlawula izavenge ezimbini. Eyokuqala kwezi ziiroyalthi, ezenziwa rhoqo ngenyanga.

Okwesibini yimisebenzi yentengiso, ekwabonelelwa rhoqo ngenyanga. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini, kwaye kufanelekile ukugcina engqondweni ezinye izibophelelo kumnini webhrendi ngokunjalo. Uthenga izinto ezithile zorhwebo, ke, awunangxaki ekuzithengiseni, kuba zihlala zisondele. Kufanelekile ukumilisela uhlobo olunamandla lwephulo lokwazisa abathengi malunga nokungena kwakho kwintengiso. Emva kwayo yonke loo nto, ukuxhaphaza i-franchise ngohlobo lworhwebo lohlobo olwaziwayo alwanele. Kuya kufuneka udlulisele kubathengi into yokuba banokuza kuwe ukuza kuthenga into. Nika isithuthi ilungelo lakho lokuthengisa ngokwasemsebenzini ngendlela eyiyo ngokuyenza phantsi kwemiqathango oyifumeneyo.

I-franchise yoqoqosho zezo zimvo zeshishini zifunwayo ngabathengi ngokunxulumene nemfuno yemveliso ethile, iimpahla, okanye iinkonzo. Inkampani yethu yakutshanje ebizwa ngokuba yi-USU ibonelela ngoluhlu olupheleleyo lweefranchise ezihlawula ngokukhawuleza ezinokufumana ngokukhawuleza ukuthandwa okufunwayo ngophawu oludumileyo. Iingcali zeofisi yethu ziya kukhetha i-franchise yoqoqosho, zibambe iincoko ezinenkcukacha kunye nabathengi, apho eyona nto iphambili kukufumana inzuzo yezemali, umnqweno wophuhliso, kunye nokufumaneka kokufikelela kwinqanaba lehlabathi. I-USU iya kuba nakho ukubonelela ngoluhlu lweembono ezahlukileyo zokwenza ishishini, kokuphakanyiswayo kokunyusa uphawu, kunyuka indleko zefranchise yoqoqosho. Kufuneka iqatshelwe into yokuba i-franchise yoqoqosho ngalunye inexesha layo lokwenza ingeniso, kwaye abasebenzi bethu babeka ixesha eliqikelelweyo kwisicwangciso-qhinga. Kule meko, okuninzi kuya kuxhomekeka kubaxhasi ngokwabo, abaya kuphuhlisa i-franchise yoqoqosho olufunyenweyo, ngomnqweno wokwenza ngokukhawuleza inzuzo.

Ukufumana uluhlu oluqhelekileyo lolwazi kwinkampani yethu, kungcono uye kwiwebhusayithi yethu esemthethweni, kunye nobukho bonxibelelwano, iidilesi kunye neenombolo zefowuni. Inkampani yase-USU ikulungele ukusebenza kunye nabathengi abavela kwilizwe lethu kunye nabenzi bamanye amazwe abaya kufuna intsebenziswano. Iqela lakhethwa kwi-USU ngendlela eneenkcukacha, apho umqeshwa ngamnye kufuneka ahlangabezane ngokupheleleyo neemfuno ezithile ukuze afumane iziphumo. Abathengi abanenzuzo ngakumbi baya kuba nakho ukwenza amasebe ongezelelweyo kwixesha elizayo kuba, kolu hlobo lweshishini, awudingi ukuqala iprojekthi kwasekuqaleni. Kufuneka iqatshelwe into yokuba oku kunezibonelelo ezininzi kubathengi abangafuniyo ukwenza ishishini ngokwabo kodwa bafuna ukufumana ukhetho oluzinzileyo lwentengiso yezoqoqosho. Emva kokugqitywa kweekhontrakthi, abathengi baya kuba nelungelo lokuphuhlisa ishishini elifunyenweyo ngokudlulisa imali ngokubhekisele kwi-franchise yezoqoqosho, ukongeza, ngohlobo lolwazi, ulwazi olubalulekileyo luya kubonelelwa ekwakheni intengiso eyimpumelelo ukusukela iisemina ziya kuqhutywa ziingcali zethu. Ukuba ujonga umgangatho kunye nesiphumo semveliso yeshishini eliyimpumelelo, kufuneka ubambisane ne-USU ukukunceda ukhethe i-franchise yezoqoqosho ehlawula ngokukhawuleza kwilizwe jikelele.

Ivenkile enamavili inokuba yiprojekthi efanelekileyo, ngexesha lomsebenzi ekufuneka ufundisise rhoqo amanani-manani akhoyo. Umzekelo, ukuba inkqubo ye-churn yomthengi iqala, uya kuba nakho ukuthatha amanyathelo afunekayo ngexesha ukunqanda imeko enzima. Ngokuphuhlisa i-franchise, unika onke amathuba okonwabela iintlobo ngeentlobo zebhonasi. Eyokuqala kukuba unophawu olufanelekileyo onalo. Uncedo lwesibini lokuphuhlisa i-franchise yevenkile kukukwazi ukukopa ngokupheleleyo iinkqubo zomsebenzi we-ofisi, ubangenise kumanyano lwantlandlolo. Oku kuluncedo kakhulu kuba unethuba elongezelelekileyo lokuphumelela kwimpikiswano yokhuphiswano.

Ukuba uqhuba ivenkile ethengisa amavili, i-franchise iya kukunceda ukuba usete ngokuchanekileyo umsebenzi weofisi. Ngexesha lomsebenzi we-franchise, ngekhe ubenobunzima obungenakoyiswa, kuba uya kuhlala uyazi ukuba wenzeni ngokulandelayo. Ukuba usebenza ngamatayara, nikeza ivenkile yakho ingqalelo efanelekileyo. Ngokukodwa, nikela ingqalelo kwindlela yangaphandle yesakhiwo kunye ne-facade yesakhiwo ehonjiswe ngayo. I-franchise iya kukubonelela ngethuba elifanelekileyo loyilo ngokuhambelana nesitayile esahlukileyo. Uya kufumana zonke iikhowudi zoyilo ozifunayo. Kuhleli kuphela ukuzisebenzisa ngokuphuhlisa iprojekthi.

Ivenkile enamavili ishishini elinemixholo, kwaye unokujamelana nobunzima obahlukeneyo ngelixa usebenza nalo. Umzekelo, kuyakufuneka ufumane ngaphezulu kunezo nkampani ziqhuba imisebenzi egameni le logo yazo. Emva kwakho konke, uyavuma ukuhlawula i-franchisor inyanga nenyanga inani elithile lemirhumo. Banokwahluka kwaye bahluka ukusuka kwi-3 ukuya kwi-9% ngokwemigaqo yenyanga. Ngapha koko, isixa-mali siya kubalwa, nokuba kungeniso, okanye kuyo yonke ingeniso oyakube ufumanekile. Sebenzisa i-franchise yakho ngokufanelekileyo ngokokubamba kwaye usebenzise lonke ulwazi onokulufumana.

I-franchise yevenkile ikunika ithuba lokuyiyila ngendlela ekungayi kubakho mntu ukhuphisana naye onelungelo layo. Ukukhuphela ngokupheleleyo uphawu olwahlukileyo kusemthethweni kwaye ngenxa yoko uhlawula nje imali. Emva kwayo yonke loo nto, ngesivumelwano nefranchisor, usebenzisa izinto zayo ezizodwa nezikhuselweyo ngokusemthethweni. Ivenkile yevenkile yamatayara yipropathi yomntu othengisayo. Nangona kunjalo, ukulungele ukwabelana ngentlawulo. Dlulisa nje isixa semali esifunekayo rhoqo ngenyanga ngaphandle kokukopela. Ke i-franchisor soze ibenamabango kunye nokusola ngokunxulumene nawe.

Ivenkile enamavili iya kukunceda ufumane imali ethe kratya, oko kuthetha ukuba uya kuzuza iziphumo ezibalulekileyo kukhuphiswano.

Ivenkile enamavili nevili kufuneka ilungelelaniswe ngokuchanekileyo nangokufanelekileyo. Ukwenza oku, kufuneka wenze konke okusemandleni akho. Ukuba usebenza kwi-franchise, kuya kufuneka ke uqonde ngokucacileyo ukuba ufuna ukhuphiswano olubalulekileyo. Unayo, njengoko usebenza ngokuvumelanisa ne-franchisor. Ukulungele ukukunika lonke ulwazi oludingayo ngokupheleleyo. Lawula ivenkile yakho ngokufanelekileyo, amathuba e-franchise anika izibonelelo ezibonakalayo kwimpikiswano yokhuphiswano.

Ivenkile yokugcina amavili efranchise itsala inani elikhulu labathengi ngokusebenza nje phantsi kwegama lophawu. Ukuba nelogo edumileyo akufuneki kujongelwe phantsi. Inokukunika ithuba lokukhuphisana elibaluleke kakhulu. Ukuba uthatha isigqibo sokuthengisa ivili kunye nevili, nika ivenkile yakho ixabiso elifanelekileyo lokuqwalaselwa. Ukuba ne-franchise kukunika ithuba lokugqibezela ukuhonjiswa kwendawo ngokuhambelana nesitayile esikhethekileyo. Sebenzisa yonke imigaqo, imigangatho, kunye nezikhokelo ukuze ufumane ukhuphiswano olukhulu kakhulu. Ivili kunye nevili ngaphakathi kwivenkile yakho kufuneka zohluke kwezo zithengiswa ngabakhuphisana nabo.

Njengenxalenye ye-franchise, wena, ewe, unethuba elihambelanayo. Emva kwayo yonke loo nto, yiyo loo nto unxibelelana nombutho okhethekileyo ukufumana ubuchwephesha bevili ekumgangatho ophezulu, iimveliso zamavili, kunye nezibonelelo ezizodwa ezivela kuwo. Konke oku unokukuqonda kwimarike yeli lizwe, ekubeni kunguye kuphela umhambisi owahlukileyo. Xa unxibelelana ne-franchise, uxanduva oluthile olubalulekileyo lubekwa kuwe. Ukuphunyezwa kwabo akufuneki kutyeshelwe. Ivenkile yakho yeefranchise ifumana ilungelo elibalulekileyo lokhuphiswano xa ivenkile ikhokelela kumda obanzi kukhuphiswano lwevenkile. Qinisa isikhundla sakho njengenkokeli engenakuphikiswa, emva koko unokuthembela kunyuko olubonakalayo lwenzuzo.

Itayara nevili lokuthenga ivili lithuba lokuba yinkokheli yemagazini iForbes kuba ungasebenza egameni levenkile eyaziwayo, kwaye umthamo wengeniso yohlahlo-lwabiwo mali uya kuba mkhulu ngokwenene kuba utsala inani elikhulu labathengi abanomdla kwintengiso yakho yevenkile. Unako ukubhengeza ngaphakathi kwimarike yamatayara nevili ngokungqinelana nemigaqo echazwe ngokucacileyo. Uyifumana kwi-franchisor kwaye usebenze ngokubona kwakho, ukuphambuka kwimigangatho ayamkelwa kwaye kwamkelwa kwimeko apho bekungenakwenzeka ngenye indlela. Xoxa ngezigqibo zolawulo ezibaluleke kakhulu kwi-franchisor, ikunika ulwazi kunye neengcebiso ezifanelekileyo. Ukwenza ivenkile yokuthengisa imoto kukunika indawo efanelekileyo kwintengiso. Kuyimfuneko kuphela ukuba kugcinwe ngokungqongqo imigaqo emiselweyo kwaye kungaphuli imigaqo ebekiweyo kwaye ibekwe kubume besivumelwano.