Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chazogulitsa za ana ndi bizinesi yomwe imayenera kuchitidwa mosamala mosiyanasiyana. Chilolezo ndi mtundu wa zochitika zomwe zimagwirizanitsidwa ndi chizindikiritso ndi kubwereketsa kwake, komwe kumachitika pamgwirizano. Khazikitsani chilolezo chanu moyenera komanso moyenera pokonzekera ndikukonzekera. Zochita zowunikira zimatanthawuza kusanthula kwa swot, kuphunzira kwa omwe akupikisana nawo, mphamvu zawo ndi zofooka zawo. Chilolezo chokhala ndi ana chizigwira ntchito mosasamala zikagulidwa ku kampani yopambana ndikugulitsidwa ngati wogawa okha. Izi ndizofala, zomwe zimachitika moyenera komanso moyenera pokhapokha ngati malamulo onse atsatiridwa.

Zogulitsa za ana zimayenera kusamalidwa, ndipo mukamayendetsa chilolezo, muyenera kukumbukira kuti ntchitoyi imadalira chidwi cha kampani yomwe mumalumikizana nayo. Zogulitsa za ana ndi mtundu wina wamabizinesi omwe akuyenera kuchitidwa m'njira yoti makasitomala akhutire. Ndipo ngati mungalumikizane ndi chilolezo, muyeneranso kulingalira zakuti franchisor alibe chilichonse chokunenezani.

Mukamayanjana ndi chilolezo chazogulitsa za ana, muyenera kutsatira malamulo osiyanasiyana omwe amaperekedwa ndi malamulo aboma. Mwachitsanzo, zopangira ana siziyenera kukhala zowopsa, chifukwa chake, mukamachita mgwirizano wazamalonda, muyenera kulingalira izi. Zowonadi, m'maiko ena, kuchuluka kwa kawopsedwe kungakhale koyenera, koma mdera lanu, sikuloledwa. Ndicho chifukwa chake chilolezocho chiyenera kufufuzidwa ngati chili choyenera kugwiritsa ntchito m'dera lanu. Chilolezo chokhala ndi ana chidzagwira ntchito bwino ngati simukulakwitsa pantchito yanu. Zachidziwikire, mufunikanso kulipira ndalama zingapo ngati mukuchita bizinesi yamtunduwu.

Chilolezo chazinthu zopangira ana chingaphatikizepo ndalama zolipiritsa. Iyenera kusamutsidwa nthawi yomweyo kwa woimira bizinesiyo, zomwe ndizofala. Gwiritsani ntchito kukhathamiritsa kwa zinthu zomwe zasungidwa mosungira kwanu, ndiye kuti njira izi zithandizira kuchepetsa kwambiri mtengo. Mutha kupeza malangizo molunjika kuchokera kwa franchisor, kapena mutha kudziyimira pawokha momwe mungakwaniritsire ntchitoyi. Chilolezo chogulitsa ana chimakhala chabwino kwa bungwe lililonse lomwe limayesetsa kukwaniritsa zotsatira zake mu mpikisano. Kugwiritsa ntchito bwino chilolezo chazinthu zopangira ana kumaphatikizanso chindapusa chotchedwa mafumu. Imachitika mwezi uliwonse, ndipo kuchuluka kwake kumatha kukhala pafupifupi 6% ya ndalama zomwe zimalandiridwa ngati phindu.

Mukamayanjana ndi chilolezo chazinthu zopangira ana, muyenera kukumbukiranso kuti pali zolipiritsa pazotsatsa zapadziko lonse lapansi, zomwe zimasamutsidwa mwezi uliwonse. Choperekachi chimalola kuti wogulitsa franchisor akhale ndi dzina lodziwika bwino padziko lonse lapansi. Chilolezo chazinthu zopangira ana ndi ntchito yothandiza, bola ngati ikuchitika moyenera komanso m'njira yoyendetsedwa.

Chilolezo cha katundu wa ana pa intaneti ndi bizinesi yoyenera, kuyambira pomwepo, ndikofunikira kuti musalakwitse. Kupatula apo, tikulankhula za masheya omwe agwiritsidwe ntchito ndi ana. Amakhudzidwa kwambiri ndi zinthu za poizoni, chifukwa chake, malamulo oyenera ayenera kutsatiridwa. Pochita chilolezo, muli ndiudindo osiyanasiyana pakulipira mitundu yosiyanasiyana yazopereka pakufunika kotsata malamulowo. Kuphatikiza apo, mukamagulitsa chilolezo cha ana, mumafunikanso kugula zinthu za ana mwachindunji kwa wogulitsa. Ndizopindulitsa kwa iye, chifukwa inunso, mwina.

Izi zidalira pamlingo wamgwirizano womwe mumapeza mukamakangana. Zogulitsa zamwana wazogulitsa ziyenera kusamalidwa, makamaka, muyenera kulabadira mtunduwo, ziyenera kukhala zogwirizana ndi zitsanzo zanu. Ngati mumagwiritsa ntchito intaneti ndikugulitsa zolemba zosiyanasiyana, ndiye kuti muyenera kupanga kabukhu. Mosasamala kanthu kuti mukugulitsa zopangira ana pansi pa chilolezo kapena mukugwira ntchito palokha ndi zinthu zina (zazing'ono), kulumikizidwa kwa intaneti kuyenera kusamalidwa kwambiri. Iyenera kukhala yosasintha, ndipo ma seva anu akuyenera kuthamanga akamalumikizidwa ndi magetsi osasunthika. Izi ziziwonetsetsa kuti njira yothandizirana ndi ogula imagwirira ntchito.

Pafupifupi aliyense tsopano amagwiritsa ntchito malo ochezera a pa Intaneti, ndipo chifukwa chake, zinthu za ana zimasakidwanso pamaneti. Chifukwa chake, kugula chilolezo cha ana chotere kumakupatsani mwayi wokhala pamlingo wabwino kuposa omwe mupikisana nawo. Pogwira ntchito moyenera komanso moyenera, osachita zambiri kwa makasitomala anu kuposa omwe akupikisana nawo. Mwanjira imeneyi, mudzatha kukopa chidwi ndikukhala wabizinesi wopambana komanso wopikisana kwambiri. Mwana wogulitsa bwino pa intaneti wogulitsa chilolezo amatha kugwira ntchito yolumikizana ndi chilolezo yemwe angakutsogolereni mwachindunji. Ichi ndi chimodzi mwazomwe mungasankhe polumikizana.

Ma franchise ena amalandila ufulu wokhazikika ndipo amatha kugulitsa ana osiyanasiyana pa intaneti mogwirizana ndi malamulowo, komabe, osafufuza pafupipafupi. Komabe, pali zochitika zosiyanasiyana pomwe Commission ingatumizidwe kwa inu, zimangotengera wolowa m'malo mwa iye komanso kufunira zabwino. Kudzakhala kotheka kukhathamiritsa malo osungira, potero kuwonetsetsa kuthekera kosungira kuchuluka kwazinthu zonse. Ndizosavuta komanso zothandiza. Mukamakhazikitsa chilolezo chazogulitsa za ana pa intaneti, muyenera kumvetsetsa kuti muli ndi zochitika zinazake ndipo muyenera kuzichita mosamala.

Chilolezo chokhala ndi malo ogulitsira pa intaneti pazinthu za ana ndichinthu chofunikira, mogwirizana ndi momwe muyenera kuzindikira kuti wogula ndi chimodzi mwazinthu zofunika kwambiri. Chifukwa chake, mukamayendetsa chilolezochi, muyenera kusamalira mbiri yanu, kutsatira malamulo amitundu yonse, kuchita zonse moyenera, osalakwitsa, kenako kupambana sikudzabwera. Chilolezo chogulitsira pa intaneti chimakhala ndi mwayi wofunikira, womwe umatha kusunthira njira zambiri pa intaneti, mwachitsanzo, kugulitsa zosungira za ana kapena kukhazikitsa kampeni yotsatsa. Ponena za mfundo yomaliza, mkati mwa chilolezo cha malo ogulitsira pa intaneti, mudzapatsidwa chidziwitso ndi zida zoyenera, chifukwa chake mutha kupanga ndikugawa zotsatsa mwachangu komanso moyenera, chomwe ndichimodzi mwazinthu zofunika kuchita bwino pakampani, Popeza kuti zinthu za ana ndizofunikira kwambiri. makamaka pa intaneti. Chifukwa chake, ndizotheka kugawira moyenera komanso mwachangu zofunikira, zomwe ziziwonetsetsa kuti ndalama zizikhala zolimba ku bajeti.

Izi zidzakupulumutsani kuzinthu zosasangalatsa zomwe mungalandire ndi franchisor.

Sitolo yapaintaneti ya katundu wa ana imafunikira kapangidwe koyenera. Itha kubwerekedwa kwa mwini chilolezocho. Palinso zosankha zingapo zomwe zikupezeka pa intaneti. Mukamapanga malo ogulitsira pa intaneti pazinthu za ana, muyenera kulabadira ntchito zina zomwe zakhazikitsidwa kale ngati zabwino kwambiri. Malo osungiramo katundu ayenera kukhala okhathamira momwe angathere, kotero katundu wa ana adzagawidwa bwino, motsatana, izi zichepetsa ndalama zomwe zimakhudzana ndi kukonza. Chilolezo chogwira bwino ntchito yogulitsa masitolo ogulitsa ana pa intaneti ndi mwayi wopeza zotsatira zabwino mu mpikisano.

Ndipo simuyenera kupanga china chatsopano, pangani tsamba lawebusayiti, ndikuchita zina zilizonse zovuta. Ndikokwanira kungotchula bizinesi yomwe ilipo kale yogulitsa chilolezo chapa sitolo yapaintaneti yazinthu za ana ndikupanga zosintha zina kutengera mtundu wakomweko. Chifukwa chake, ntchito yogulitsa malondayo idzakwaniritsidwa bwino kwambiri.

Chilolezo chazinthu zopangidwa ndi ana kuchokera kwa wopanga ndi bizinesi yosangalatsa, pakukwaniritsa zomwe ndikofunikira kumvetsetsa zoopsa zonse zomwe bungwe lanu limakumana nazo. Komanso mwayi womwe ungagwiritsidwe ntchito kuthana ndi ziwopsezo ndikukwaniritsa kuchita bwino. Mukamagwiritsa ntchito chilolezo chokhala ndi ana, mumavomereza mnzake wamkulu kuti azilemba zikalata m'njira yoti zolakwika zisawonongedwe. Kuphatikiza apo, amafunika pafupifupi mtundu woyeserera woyambirira. Mukamagwira ntchito yoyang'anira ana, mulinso ndi udindo kwa anthu omwe amakupatsani ana awo. Gwiritsani ntchito bwino komanso pamlingo wapamwamba kwambiri kuti pasakhale zodandaula.

Ngakhale wina akufuna kukuwonetsani, mutha kuyankha mwanzeru. Zogulitsa za ana za Franchise zimayenera kuganiziridwa moyenera chifukwa chakuti ndizomwe mumapanga. Ubwino wa assortment ya ana uyenera kukhala pamlingo ndikugwirizana ndi magawo omwe franchisor adakhazikitsa. Ngati mukuchita nawo chilolezo chazogulitsa za ana ndikuzigula kuchokera kwa opanga, ndiye kuti, mitengoyo iyenera kukhala yotsika kwambiri. Chilolezo cha ana chidzakhala chopindulitsa. Palinso kuthekera kotaya mitengo, ndikuichepetsa mpaka malire. Izi ndizofala, zomwe ziyenera kuchitika motsatira malamulo a chilolezo.

Ngati mumalumikizana ndi wopanga, kugwiritsa ntchito chilolezo chazogulitsa za ana, ndiye kuti mutha kukhala ndi chiyembekezo chambiri. Kupatula apo, mumagula mwachindunji masheya a ana. Wopanga amafunika kulandira ndalama, chifukwa chake, mtengo wake ulinso wokwera kwambiri. Chifukwa chake, kungakhale lingaliro labwino kukambirana mitengo yamagalimoto ambiri mukamakhazikitsa chilolezo chazogulitsa zanu. Kupatula apo, kutsika pamtengo womwe mumagula, mumakhala ndi mwayi wambiri wopambana pakapita nthawi yayitali chifukwa cha mfundo zotsutsana. Pogula zida ndikuzigulitsa pang'ono, ndalama zambiri zimatsimikizika.

Chilolezo cha katundu wa ana kuchokera kwa wopanga ndi bizinesi yosangalatsa, panthawi yomwe mukuyenera kuyika pachiwopsezo chochepa. Simudzakhala pachiwopsezo china, zowopsa, zowopsa zimakhalapo nthawi zonse. Mwachitsanzo, omwe akupikisana nawo atha kukhala ndi malingaliro oti amasungabe utsogoleri wawo pamsika, ndipo nthawi zina amatha kuchita njira zachinyengo zolimbana ndi chilolezo chatsopano.

Chilolezo chobwereketsa katundu wa ana ndi ntchito yosangalatsa kwambiri, pakukhazikitsa komwe munthu angakumane ndi zovuta zosayembekezereka zomwe ziyenera kuthetsedwa. Kuti mavuto asakhale osayembekezereka, muyenera kukonzekera kukonzekera. Chifukwa chake, zindikirani chilolezo chanu moganizira mwakuchita zonse zofunika pokonzekera. Ndizosavuta, muyenera kungodziwa zida zomwe muyenera kugwiritsa ntchito. Motsogozedwa ndi chilolezo, mutha kubwereka pamlingo woyenerera waluso. Mutha kuyamba patsogolo patsogolo pa otsutsa, ndikukhazikitsa bizinesi yotere.

Kupatula apo, chifukwa cha chilolezo chobwereketsa ana, mumakhala ndiukadaulo wapamwamba, matekinoloje abwino kwambiri, komanso njira zamabizinesi zomwe zidaperekedwa kale ndi wogulitsa ndipo adakwaniritsidwa kuti apeze phindu lokwanira. Ngati mumalumikizana ndi katundu wa ana ndipo mukuchita nawo renti, chilolezocho chikuthandizani kukhazikitsa ntchito muofesi mwatsatanetsatane. Simudzakhala ndi zovuta zilizonse, zomwe zikutanthauza kuti kampaniyo ipambana.

Muyenera kupereka ntchito yayikulu ndikuchita zambiri kwa ogula kuposa omwe amakutsutsani. Chilolezo chokhazikitsidwa bwino chobwereketsa zinthu za ana chidzakupatsirani ndalama zambiri. Ngati mupezanso mapulogalamu apamwamba kuchokera kwa woimira chilolezo chobwereketsa katundu wa ana, izi zithandizira kukweza ndikusintha zolembalemba. Simuyenera kuchita kujambula uthengawu pamanja, chifukwa zida zanu zidzakhala pafupi. Ntchito zovomerezedwa ndi barcode scanner ziyenera kupezeka chifukwa mkati mwa chilolezo chobwereketsa katundu wa ana, zitha kuchitidwa ndikungodina kamodzi pa sikani iyi, yomwe imatenga nthawi yayitali mode Buku. Chitani zinthu moyenera komanso moyenera, kupewa zolakwa.

Izi zidzakupindulitsani mopitilira. Onetsetsani kuti makasitomala anu akugwira nawo ntchito pogulitsa chilolezo chobwereketsa mwana. Mutha kuchita izi kudzera kutsatsa, komanso kupereka ntchito yabwino kwambiri.

Oyendetsa ana oyenda mozungulira mu kapangidwe kachilendo ndi bizinesi yatsopano komanso yosangalatsa. Ndizopindulitsa kugulitsa ngolo zazing'ono, zimakhala zofunikira kuyambira nthawi zonse popeza ana amabadwa chaka chonse, zomwe zikutanthauza kuti kufunikirako sikukhazikika. Zimangodabwitsabe ogula ndizinthu zatsopano komanso zonyamula ana. Chilolezocho ndi chomwe mukufuna pankhaniyi. Wogulitsayo atha kufunsa zopangidwa mwanjira yachilendo, mwachitsanzo, ngati mwana wagalimoto, chonyamulira, ngale, ngwazi yamtundu wina, ndi zina zambiri. Ubwino uli wapadera kapena chitonthozo chowonjezeka.

Chifukwa chiyani kuli bwino kusankha chilolezo poyambitsa bizinesi kuyambira pomwepo? Chifukwa mwanjira imeneyi mutha kupewa zovuta za zinthu zomwe simunalandire. Monga lamulo, zomwe zimaperekedwa ndi munthuyo zimakonda kale wogula. Chilolezo chimakupatsani mwayi wopeza kukonzekera kukonzekera kwa biz plan yanu. Kuphatikiza apo, wogulitsayo amayesetsa kuthandiza mnzake, kuti amupatse mwayi wopambana pamsika wogulitsa. Kuti mudziwe zambiri zazopereka ndalama zoyendetsera ana, chonde pitani patsamba lathu la intaneti. Timangokhala ndi makampani odalirika, zomwe zimachepetsa chiwopsezo cha ndalama zolakwika. Zotsatsa zaphwanyidwa ndi bajeti, kuyenda kosavuta kumalola kupanga chisankho mwachangu.

Yambirani ndi kabukhu lathu, pezani chilolezo chokwera pama strollers.