Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo ku Omsk ndichopindulitsa kwa nthawi yayitali koma mwanjira zina ngakhale bizinesi yowopsa. Omsk si mzinda waukulu kwambiri ku Russia, komabe, pakadafunikabe zofunikira m'derali. Zowopsa zakugulitsa m'misika yamzindawu ndikuti mwina simungapeze owerengeka okwanira. Eni ma Franchise nthawi zonse amakhala tcheru ndi komwe ofesi yawo yoyimirira imatsegulidwa. Mitundu yambiri yodziwika bwino samangoyang'ana mizinda komwe, m'malingaliro awo, kulibe ogula zosungunulira okwanira. Omsk ndi likulu lomwe lili kutali kwambiri ndi gawo la Europe la Russia.

Chifukwa chake, izi ziyenera kuganiziridwanso limodzi ndi magawo ena azidziwitso.

Chilolezo chiyenera kutsegulidwa mosamala kwambiri, chifukwa muyenera kuwunika omwe akupikisana nawo ndi kuthekera kwawo pasadakhale. Muyeneranso kumvetsetsa zoopsa zanu molondola kuti musakhale ovuta. Amalonda ambiri akunja amasangalatsidwa ndi Omsk, chifukwa chake izi zimafunikanso kumvetsetsa ndikulemba momveka bwino mu bizinesi. Anthu akumaloko ali ndi zokonda zawo, chifukwa chake, mukatsegula chilolezo mtawuni, muyeneranso kudziwa izi. Omsk amadziwika ndi nyengo yozizira pang'ono komanso yotentha, koma yotentha. Izi zitha kufunikanso mukayamba kugwira ntchito ndi chilolezo.

Ngati mukuyamba chilolezo, muyeneranso kukumbukira kuti pamafunika ndalama. Muyenera kulipira franchisor mpaka 11% kale kumayambiriro kwa ntchito zamabizinesi. Izi ndizofala ndipo zimafotokozedwa mgwirizanowu. Chilolezo ku Omsk chiyeneranso kugwira ntchito moyenera kuti chikhale ndi ndalama zokwanira mwezi uliwonse. Choyamba, ndalama zachifumu zimanenedwa ngati mtundu wa renti. 'Royalty' ili mpaka 6%, koma osachepera 3.

Komanso, ntchito zotsatsa zitha kuyambira 1 mpaka 3%, kutengera kuchuluka kwa ndalama zomwe mwalandira. Chilolezo ku Omsk ndi ntchito yabizinesi yokongola yomwe, ngati ingagwiritsidwe ntchito bwino, itha kusintha kwambiri zachuma cha wochita bizinesi mwachangu.

Chiwongola dzanja cha malo ogulitsira zamanja chitha kuthana ndi ntchito zosiyanasiyana ngati mwapereka njira yochitira bizinesi. Mukamagwiritsa ntchito chilolezo, mumakhala ndi maudindo ena. Choyamba, muyenera kulipira chilolezo chanu kumayambiriro kwa sitolo. Kudzipereka uku kumatchedwa ndalama. Voliyumu yake imasiyanasiyana ndipo imatha kuyambira 9 mpaka 11% yazogulitsa zoyambirira zomwe mukufuna kugwiritsa ntchito. Sitolo yanu imayenera kuyang'aniridwa moyenera komanso moyenera, ndipo chisamaliro chapadera chiyenera kulipidwa kuti mulandire ndalama pamanja.

Kupatula apo, mudzalandira kuchokera ku chizindikirocho osati kuthekera kogwiritsa ntchito chizindikirocho. Muthanso kusangalala ndi kukhalapo kwa ma tempuleti apamwamba omwe angakuthandizeni kugwira ntchito muofesi mukugwirizana kwathunthu ndi choyambirira. Zojambula pamanja ndizopindulitsa, ndipo malo anu ogulitsira ayenera kudziwika ndi kapangidwe kabwino kwambiri mogwirizana ndi malamulo a chilolezo. Kuphatikiza apo, antchito anu amathanso kuvala molingana ndi kavalidwe. Iyenera kuwonedwa osachepera kuti pamene wogula mwachinsinsi kapena owunikira ena awonekere pamenepo, musakhale ndi zovuta zilizonse.

Sitolo yogulitsa masheya imakupatsani mwayi woyambira mpikisano. Ingopangani pang'ono kuposa omwe akukutsutsani, kenako kukhulupirika ndi chikondi cha ogula zipatsidwa kwa inu. Chilolezo chopangidwa mwaluso cha malo ogulitsira zamanja chithandizira kuti ntchito zonse muofesi zizigwiridwa moyenera. Gwiritsani ntchito njira yopatsa chidwi mukamawunika momwe ofesi ikugwirira ntchito. Kupatula apo, zambiri zitha kupezeka mwamphamvu. Mwachitsanzo, ngati mukugulitsa chilolezo cha malo ogulitsira zamanja, voliyumu yogula imasiyana.

Ndipo muyenera kuwonetsetsa kuti malo osungiramo katundu sadzaza. Pangani ndendende momwe anthu amagulira kuchokera kwa inu, kukhala ndi katundu wina. Ndondomeko yokonzedwa bwino yokhazikitsira chilolezo mu sitolo yamatabwa ikupatsani mwayi wopikisana.