Katundu wogulitsa mphatso pano amawerengedwa kuti ndi bizinesi yopindulitsa kwambiri yomwe sikutanthauza ndalama zambiri zoyambirira. Nthawi zonse zimakhala zachizolowezi kuti anthu azipereka zikumbutso nthawi iliyonse ndipo popanda chifukwa, chifukwa cha izi, zikumbutso ndi mphatso mwachangu 'zimagulitsa ngati makeke otentha', munthawi iliyonse yazachuma, mosasamala kanthu za momwe chuma chikuyendera, mavuto, kapena nthawi yachuma. Pomwe wochita bizinesi akufuna kugula chilolezo chogulitsira zinthu zokumbutsa anthu, koyambirira, ndikofunikira kusankha kuti ndi zikumbutso ziti zomwe zidzagulitsidwe, poganizira kupezeka ndi kufunika kwa katunduyo, pamalo ogulitsa. Kuphatikiza apo, msika wogulitsa, kuchuluka kwa zinthu zokumbutsa, kupezeka kwa mpikisano, ndi assortment akufufuzidwa. Kutsatira kufufuzidwa pamsika, amadziwana bwino ndikuwerenga mwatsatanetsatane malingaliro amaloledwa, malinga ndi mindandanda yomwe idaperekedwa. Ndipo mtsogolomu, pangani chisankho molingana ndi malingaliro otsatsa ndi njira zomwe zingatengeke pulojekitiyo kuti ipange shopu yokumbutsa.

Kuti mupeze zotsatira pa chilolezo chogulitsira mphatso, muyenera kungopeza malo oyenera munthawi yochepa. Zikumbutso zomwe zimalandiridwa pansi pa chilolezo ndi mtundu wotsatsa zimaperekedwa ndi franchisor pamtengo wotsika, zomwe zimapangitsa kuti azichita kukwezedwa pafupipafupi komanso kugulitsa kwakukulu. Ndondomeko yogulitsa yomanga bwino komanso yoganiza bwino imakuthandizani kuti mwachangu komanso mwachangu 'mugonjetse' msika wamphatso ndikudutsa opikisana nawo, ndikuwonjezera kasitomala wokhazikika komanso phindu la malo ogulitsira mphatso.