Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Kugulitsa chilolezo kumakupatsirani mwayi wabwino kwambiri wolamulira mpikisano aliyense pamsika. Izi zimachitika chifukwa choti inu, pogwiritsa ntchito chilolezocho, muli ndi mwayi waukulu pamipikisano. Choyamba, chilolezo chogulitsa chimakupatsani mwayi wochitira zinthu m'malo mwa kampani yotchuka, yopambana, komanso yotchuka. Izi ndizambiri. Makamaka ngati ndiwotchuka padziko lonse lapansi, kuphatikiza mdera lanu. Pezani zambiri mu chilolezo chanu ndipo zidzakupindulitsani.

Mutha kusangalala ndi momwe ndalama zanu zimakulira. Mukutha kutengera mtundu wonsewo ndikuwugwiritsa ntchito kuti mukhale bizinesi yopambana kwambiri. Kukhazikitsa mukamayanjana ndi chilolezo sikukumana ndi zovuta zazikulu. Kuphatikiza apo, mutha kuthana nawo mosavuta ngati angatuluke. Mavuto aliwonse sakupangitsaninso kugona, chifukwa amatha kuthetsedwa ndi zida zomwe zilipo. Mumalandira zida kuchokera kwa franchisor, zipangeni nokha kutengera ndi zomwe muli nazo. Mumagwira ntchito yopanga chilolezo ndikuchita nawo ukadaulo kuti muwonjezere phindu kuchokera pantchitoyi.

Muyenera kulingalira zakuti chilolezo chimatenga ndalama. Poyambirira, awa ndi ndalama zochuluka, zomwe zimachitika pachiyambi pomwe. Mavoliyumu ake amakhala pakati pa 9 mpaka 11%, komanso, amawerengedwa ngati gawo la kuchuluka kwathunthu. Kuphatikiza apo, ngati mungaganize zokhala ndi chilolezo kuti mukwaniritse, ndiye kuti muyenera kumvetsetsa kuti mukuyenera kulipira ndalama kwa woyang'anira mwezi uliwonse. Amayembekezera kubweza kuchokera kwa inu mpaka kuchuluka kwa 3 mpaka 10% pamwezi. Limatanthauza zopereka ziwiri zokhazikika. Choyamba ndi chofunikira kwambiri chimatchedwa mafumu, gawo lachiwiri logulitsa chilolezo limatchedwa kuchotsera kwapadziko lonse lapansi.

Kuphatikizidwa, zopereka ziwirizi zimayika katundu wambiri pachuma.

Nthawi zonse chitani zinthu pokhapokha mutalandira zidziwitso zatsopano ndipo mutha kuzigwiritsa ntchito. Kukhala ndi chilolezo chogulitsa kumakupatsani mwayi woyenera. Ndikofunika kuchita kokha pamaganizidwe oyenerera, ndiye kuti, zolakwitsa sizikhala zochepa. Muyenera kudziwa bwino kuti muyenera kukhala ndi chidziwitso chomwe mungapeze. Kusanthula kwa swot mu kugulitsa chilolezo ndikothandiza. Ndi chida chothandiza kwambiri komanso chothandiza.

Simuyenera kulipira chilichonse ngati mungachite popanda kugwiritsa ntchito mapulogalamu oyenera. Ili pagulu la anthu ndipo simuyenera kukhala ndi vuto pochita izi. Chifukwa chake, chilolezocho chimabweretsa ndalama zambiri ngati mungasanthule zowerengera ndi zonse zomwe zingachitike pasadakhale. Kupatula apo, aliyense amene achenjezedwa amakhala ndi zida zankhondo. Mawuwa amagwiranso ntchito pochita ndi chilolezo chogulitsa.

Chilolezo chazogulitsa ndichinthu chofunikira kwambiri, pakukhazikitsa komwe mutha kukumana ndi zovuta zosiyanasiyana. Komabe, monga wofalitsa wokha wa mtundu wodziwika bwino, mutha kuthana nawo. Kuti muchite izi, muli ndi zonse zomwe mungafune, kuchokera ku matekinoloje apamwamba komanso mtundu wodziwika bwino wodziwika bwino komanso zida zomwe zilibe zofanana pamsika wakomweko. Chitani zomwe mukuchita pazogulitsa mwaluso kwambiri, ndiye kuti simudzakhala ndi zovuta zilizonse. Muli ndi miyezo yonse yoyenera yomwe muli nayo. Amaperekedwa ndi franchisor ndipo zomwe zatsala ndikuzigwiritsa ntchito moyenera.

Chizindikiro cha mtundu wodziwika palokha ndi chizindikiro cha kuchita bwino. Chifukwa chake, ndi chithandizo chake, ndizotheka kukopa anthu ambiri ogula. Koma, monga mungaganizire, pochita chilolezo chazogulitsa, sikokwanira kungokopa kasitomala. Akufunikirabe kutumikiridwa pamlingo wodziwa bwino ntchito kuti akhale ndi chidwi chofuna kupitiliza kulumikizana ndi kampani yanu yamalonda. Kuti muchite izi, muyenera kuphunzitsa ogwira ntchito bwino, kuwapatsa zidziwitso zonse zofunika. Ndikofunikira kuchita maphunziro antchito kotero mukamakwaniritsa chilolezo chogulitsa mulibe zovuta zosiyanasiyana. Chitani moyenera panthawiyi ndipo samalani pophunzira ziwerengero za chilolezo.

Zimakupatsirani lingaliro la momwe zinthu zilili m'bungweli komanso zomwe zikuyenera kuchitidwa kuti muzilamulira bwino, kupeza malo otsogola pamsika.

Mukamayanjana ndi chizindikiritso chodziwika bwino, chilolezocho amakukakamizani kuchita zina. Sikuti mumangokhala ndi gawo lokha mwezi uliwonse. Muyeneranso kudziwa bwino kuti mutha kuwononga mbiri yanu pakampani mukamachita ntchito yanu mosasamala. Kupatula apo, mtengo wotsatsa mbiri ndiwosasangalatsa kwambiri. Zimakhala zovuta kusiyanitsa, mosiyana ndi kutayika kwachuma. Chifukwa chake, ndikofunikira kuchitapo kanthu, kukwaniritsa zofunikira zonse.

Mukamayanjana ndi chilolezo chazogulitsa, mutha kutsutsidwa ndi omwe akupikisana nawo. Zitha kukhala zachilendo, zolimbana zachikhalidwe, komanso kugwiritsa ntchito njira zosiyanasiyana zosakhala zachikhalidwe. Ngati mukukonzekera bwino, ndiye kuti kuwopseza koteroko kumatha kuimitsidwa. Mukakwaniritsa mlandu wazogulitsa, muyenera kudziwa kuti ndalama zomwe mumapeza ziyenera kukhala zochuluka momwe zingathere. Sikofunikira kokha kuti mutsimikizire nokha moyo wokongola. Pogwiritsa ntchito chilolezo chokhala ndi zokolola, muli ndi udindo wina ku mtunduwo. Mpaka 9% yazopeza pamwezi ziyenera kutumizidwa kwa franchisor.

Zachidziwikire, ndalamazi zimasiyanasiyana ndipo zimadalira osati kuchuluka kwa ndalama zanu zokha komanso ndi zomwe munakwanitsa kukwaniritsa.