Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokongoletsera ndi mwayi wanu wapadera kuti mupange ndalama zambiri mwachangu pogwiritsa ntchito bizinesi yomwe yakhazikitsidwa kale. Mukamagwira ntchito ndi chilolezo, muyenera kukumbukira kuti muyenera kupereka ndalama zina pazomwe mwapeza kuti muthandizire franchisor. Izi ndi zopereka zosiyanasiyana, zina zimachotsedwa kutsatsa padziko lonse lapansi, pomwe zina zimangopititsidwa kwa eni chizindikirocho. Zokongoletserazo ziyenera kuchitidwa moyenera, motsatana, ndipo chilolezocho chiyenera kusankhidwa m'njira yopewa zolakwitsa zilizonse zofunikira. Perekani zokongoletsa zanu moyenera ngati mukufuna kugulitsa m'malo mwa chilolezo chodziwika bwino pamsika. Zikhala zotheka kugwira ntchito ndi malipoti amphamvu yogula ya anthu amderalo kuti tipewe zolakwika zazikulu polumikizana ndi ogula.

Lipoti lotere likuthandizani kumvetsetsa mwayi wanu pogulitsa zinthu zosiyanasiyana kuchokera pamitengo yosiyanasiyana.

Chilolezo sichinthu china koma mwayi wapadera wodyera anthu ena kuntchito, dzina lodziwika bwino, komanso mitundu ingapo ya kudziwa, komanso ukadaulo wapamwamba. Chilolezo chokongoletsera chimatha kukuthandizani kuthana ndi mavuto osiyanasiyana omwe angabuke mukamacheza ndi ogula. Kupatula apo, mudzakhala ndi pulani yothandiza m'manja mwanu yomwe idagwira kale m'manja mwa wochita bizinesi wina. Chilolezo chodzikongoletsera sichimadziwika kokha ndi kupezeka kwachidziwitso chatsatanetsatane chokhudzana ndi kukweza bizinesi ndi ufulu wogwiritsa ntchito dzina lodziwika bwino. Mumapezanso chidziwitso chamtengo wapatali chomwe chimakuthandizani kupanga zisankho zoyenera nthawi iliyonse yamalonda. Zachidziwikire, muyenera kulipira izi zonse.

Mukamapereka chilolezo chokongoletsera, muyenera kuchotsera kwa franchisor. Choyamba, ndi ndalama zotsatsa, zomwe zimachitika ndi mnzanu. Ntchito zotsatsa padziko lonse lapansi zithandizira kukulitsa chidziwitso cha malonda osati m'dera lanu komanso padziko lonse lapansi. Kuphatikiza apo, mukamagulitsa chilolezo chokongoletsera, muyenera kukumbukira kuti pali zomwe zimatchedwa chindapusa. Iyi ndi nambala yazachuma yomwe mumalipira mwezi uliwonse ndipo voliyumu yake imatha kuyambira 2 mpaka 6%, komanso, kuchuluka kwake kumawerengedwa kuchokera ku ndalama kapena kuchuluka kwa zomwe mwapeza. Ichi ndichizolowezi cha chilolezo chilichonse chomwe sichimakhudzana ndi zokongoletsa.

Kuphatikiza apo, muyenera kupanga malo anu m'njira yoyenera yamakampani. Kuphatikiza apo, nthawi zambiri pamakhala chovala chapadera kwa omwe mumagwira ntchito omwe amapereka makasitomala omwe afunsira.