A franchise agency ndioyenera anthu omwe akufuna kutsegula bizinesi yawo, koma alibe ndalama kuti athe kuchita izi kapena sakufuna kukhala pachiwopsezo chazamalonda. Lingaliro la 'bungwe' - limatha kukhala ndi tanthauzo lokwanira, koma pazamalonda, limaphatikizapo kuyanjana pakati pa wogulitsa ndi wogula. M'mbuyomuyi, tikambirana za mabungwe ogulitsa nyumba ndi kugula ma franchise mumtundu wamabizinesi. Amadziwika kuti msika wogulitsa nyumba ndi nyumba ndiosayembekezereka kwambiri ndipo umatha kutengera zochitika zosiyanasiyana zachuma. Chifukwa chake, ndikofunikira kwambiri kukhala ndi lingaliro loyang'anira bungweli ndikupempha thandizo pamagulu azovuta. Koma bwanji ngati zokumana nazo m'derali palibe?

Mpikisano wokhudzana ndi kugulitsa malo ndiwokwera, ndizovuta kuyambira pomwepo, yankho labwino kwambiri, pakadali pano, lingakhale kugula chilolezo chabungwe. Ndi ma franchise ati omwe muyenera kumvera? Ma franchise ogulitsa nyumba ndi nyumba amatha kuyimiriridwa ndi mabungwe ogulitsa nyumba, mabungwe omanga, ndi makampani okonza; mabizinesi m'munda wa kufunsa ndi kubwereka. Kodi nchifukwa ninji makampani oterewa ayenera 'kupereka' chilolezo chawo? Mabizinesi awa ali okonzeka kukulitsa bizinesi yawo ndikulimbikitsa mtundu wawo. Kwa iwo, kutchuka, kudziwika, ndi kutchuka ndizofunikira. Zimaperekanso ndalama zopanda ndalama, zopanda ndalama zambiri, zomwe zimapindulitsa onse. Pofuna kuyambitsa mgwirizano, wolamulirayo amafunika kulipira ndalama zambiri ndikupereka zolipira mwezi uliwonse (mafumu).

Nthawi zina, franchisor amangokhala ndi ndalama zochepa zokha.

Chifukwa chiyani kuli kopindulitsa kugula chilolezo? Makamaka chifukwa simuyenera kuyika ndalama zambiri, zomwe zikutanthauza kuti simuyenera kuyika ndalama zanu pachiwopsezo. Tikulimbikitsidwa kugula chilolezo chabungwe mukakhala kuti muli ndi bizinesi yaying'ono. Izi ndizothandiza kwambiri chifukwa mukugwira kale ntchito, muyenera kungolimbikitsa chilolezo ndikuwonjezera kuchuluka kwa makasitomala omwe amagwiritsa ntchito ntchito zanu. Kugwira ntchito ndi dzina lodziwika bwino kumalipira kangapo mwachangu kuposa kuyambira koyambira komanso wopanda mbiri inayake. Kodi mgwirizano mu mgwirizano wa franchisor-franchisee umagwira bwanji? Wogulitsayo amapereka woyang'anira woyang'anira kwa wogulitsa chilolezo, ndipo gulu lonse la akatswiri limatha kuthandiza nthawi iliyonse. Chotsatira, mumakhala ndi mwayi wokhala ndi malo opangira nyumba zogulitsa, omwe makasitomala ndi eni nyumba amayendera tsiku lililonse.

Kuti mugwire bwino ntchito, mudzatha kupeza kalozera mwatsatane tsatane pakuwongolera bungwe. Zowonjezerapo mwayi wogwirizana ndi mabanki ndi omwe akutukula adzawonjezera mwayi wopeza phindu lochulukirapo, ndipo wogulitsayo amathanso kuthandizira pankhaniyi. Kampani yodziwika bwino imakulitsa kwambiri mwayi wochita bwino pochita bizinesi. Wothandizirana naye amayang'anira msika nthawi zonse, kukonzekera malingaliro, ndikupanga ubale ndi omwe akutukula. Kusaka kwa chilolezo ndi kupeza kwake kuyenera kuchepetsedwa kukhala mawu akuti: 'Pezani ndipo musataye'. Zikutanthauza chiyani?.

Kuti mupeze bwenzi loyenera lazamalonda, muyenera kugwira ntchito molimbika, apo ayi, mutha kugwera mumsampha wachinyengo. Monga lamulo, amalonjeza mapiri agolide, mgwirizano wosamveka bwino, koma mukangogula chilolezo, amasowa, ndikukusiyirani tsamba latsamba kapena tsamba lopanda kanthu pa intaneti. Mungapewe bwanji izi? Pitani kokha kumasamba odalirika ndi zikwatu za intaneti. Kupeza chilolezo kumachitika makamaka kudzera pa intaneti. Mumakatalogu, mutha kusankha gulu loyenera kapena kukhazikitsa malo osakira. Kuphatikiza apo, zopereka zitha kugawidwa pakukwera kapena kutsika kwa dongosolo lazachuma.

Mukasankha chilolezo, ndibwino kuti mufufuze mbiri ya franchisor. Izi zitha kuchitika kudzera pagwero lotseguka la chidziwitso. Kutchuka kwa malonda kuyenera kukhala koyenera komanso kofikirika. Kutchuka tsopano kungayang'ane pa intaneti. Ngati palibe chidziwitso chokhudza kampaniyi pa intaneti, ndiye kuti funso likubwera, kodi mwayi wothandizana nawo ndi chiyani? Pakuyenera kukhala ndemanga pa intaneti pazokhudza zomwe akuchita, koma amafunikiranso kuthandizidwa mosamala. Musanamalize mgwirizano wamalonda, mvetserani mfundo zazikuluzikulu zakugwirizana. Pitilizani chinthu chilichonse padera ngati mukufuna thandizo.

Osasaina mgwirizano ngati uli ndi mawu wamba komanso osamveka bwino. Kuti mukhale ndi mtendere wamumtima, funsani kampaniyo zikalata zoyang'anira ndikuwunika satifiketi ndi manambala a ziphaso. Khulupirirani manambala ndi zisonyezo zokha, samalani malonjezo a mapiri agolide ndi chuma chosaneneka. Kabukhu kathu kakhoza kukuthandizani posankha chilolezo, pazinthu zathu mupeza zopindulitsa zonse zomwe zimagawidwa molingana ndi ndalama. Tikuyimira makampani akunja ndi akunja. Msika wogulitsa malo ndiwosakhazikika koma ndiwopindulitsa kwambiri. Mwa kuyika zonse pamalo ake koyambirira kwa ulendowu ndikukhala ndi mnzanu wodalirika, mutha kupanga njira yanu yopambana popanda chiopsezo kapena masoka azachuma.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo ku Islamabad chidzagwira ntchito malinga ndi malamulowa ngati mumanga bizinesi yanu molondola. Umwini wawo ukhoza kumveka ngati mtundu wa kubwereketsa kwakanthawi kwamalonda ndi njira zamabizinesi zomwe zimabweretsa ndalama kwa wazamalonda wina. Poterepa, chilolezocho chiyenera kulimbikitsidwa ndikuwonetsetsa kuti zomwe zikuwoneka ngati zazing'ono. Mwachitsanzo, mutha kusanthula swot kuti muwone zolimba ndi zofooka zomwe zilipo.

Tengani mwayi wotsegulira chilolezo ku Islamabad kuti omwe akupikisana nawo sangathe kukutsutsani ndi chilichonse. Kuphatikiza apo, mukamayanjana ndi chilolezo mtawuni iliyonse, muyenera kupewa zolakwa zilizonse ndikuchita moyenera komanso moyenera, kumvetsera opikisana nawo ndi zomwe akuchita.

Tengani mwayi wofalitsa chilolezo ku Islamabad kuti mukhale woyamba kukhala wopanda kanthu. Ndikofunika kusamala pakufunika kolipira ndalama zambiri, komanso mafumu. Kuphatikiza apo, ndalama zotsatsa zimaperekedwa kuti zizungulire ma franchise m'makampani amtunduwu. Anthu ake amanyadira Islamabad, chifukwa chake, ndikofunikira kuganizira malingaliro awo ndikulimbikitsa chilolezo m'njira kuti asakhumudwitse aliyense.

Chilolezocho chitha kugwiritsidwa ntchito moyenera osalakwitsa, poganiza kuti komwe amakhala sikutenga gawo lalikulu. Kaya ndi Islamabad kapena dera lina, mwayi wawo umagwira ntchito pamgwirizano womwe, mwanjira zambiri, sumasiyana kwambiri ndi mtundu woyambirira. Monga lamulo, potsegula chilolezo, ndalama zonse zimayenera kulipidwa. Kukula kwake kumatha kusiyanasiyana, komabe, nthawi zambiri kumakhala pakati pa 9 mpaka 11%. Kutsegulira ufulu mdziko lililonse kuchuluka komwe mwawerengera inu limodzi ndi wogulitsa. Ndondomeko yoyendetsera bizinesi imaphatikizaponso ndalama zomwe zimayenera kulipidwa.