Gufungura ubucuruzi ninzozi z'umuntu uwo ari we wese, umuntu ahitamo ubuhanzi, umuntu ahitamo ubucuruzi, umusaruro, serivisi, hamwe na francise kububiko bwimyenda, kubikoresho, salon, nibindi bice byibikorwa. Mbere, gufungura iduka ryimyenda byari bishimishije, ariko uyumunsi, mugihe habuze kubura amaduka, hariho benshi kuburyo amarushanwa arandura burundu inyana ntoya yibirango bitazwi. Kugirango udatakaza umwanya, imbaraga, kugirango ugabanye ikiguzi cyumutungo wimari, birashoboka, hamwe nibirango bizwi cyane byimyenda, gufungura amaduka mashya mubihugu no mumijyi itandukanye, kongera imiterere, gukundwa, ubwiza, no kugurisha, kongera amafaranga. Kugirango udashyira mu kaga, ntushake inama hamwe nibirango binini byububiko bwimyenda, hariho kataloge ya francises, aho ibigo bito n'ibinini byerekanwe, bikwiranye na buri mucuruzi. Urutonde rwa francise rurimo ibintu byinshi byubucuruzi (kuva kuri bito kugeza binini). Ukurikije urwego rwibikorwa, ku kirango nigihe cyakazi kumasoko, kubisabwa, no kugurisha, ibiciro bya francise biziyongera, hitawe kumafaranga yishyuwe rimwe.

Amafaranga rimwe kuri francise ntasanzwe kubantu bose kandi ni ubwoko bwubwishingizi bwa francisor. Amafaranga yishyurwa rimwe yishyurwa mugihe cyo gusinya amasezerano na mbere yo gutangira iduka, mbere yo kwimura uburenganzira bwose, amakuru, ishingiro ryabakiriya. Amafaranga yishyurwa rimwe biterwa nibiciro byose. Buri rubanza rufite ingaruka zarwo, urebye imitego, kugirango ruzenguruke, inzobere zo muri kataloge ya francisees naba francisors bazafasha. Na none, abafaransa bazagenda mubirori byose, batanga amahugurwa, isesengura, nandi makuru kugirango imikorere myiza yububiko bwimyenda. Imyenda irashobora gutangwa, haba kubagabo nabagore, kubana. Amaduka menshi, niko ikirango kizibukwa kubakiriya, byongera amahirwe nigurisha, bigira ingaruka kumafaranga.

Icyamamare kiranga ububiko bwimyenda, nigiciro cyihuta. birumvikana, urashobora gutumiza imyenda wenyine mugukingura ububiko bwawe bwite, ariko irushanwa rirashobora kugira ingaruka, bisaba igihe kinini cyo kubona abakiriya, kuzamura imyenda myiza yo mububiko. Kugira ngo rero ejo hazaza ntakibazo nibibazo biri hagati ya francisor na franchisee, birakenewe ko tuganira kubyerekeranye mbere, mbere yo gutangira ibikorwa bihuriweho. icyoroshye mugihe ubaze iduka rya francise nuko abahanga bazagufasha guhitamo francise mugusesengura ibyifuzo. Na none, abajyanama bazashobora gukora transaction kuva itangira kugeza irangiye, hamwe ninkunga yuzuye yemewe. Uyu munsi francising irakenewe cyane, niyo imurikagurisha ngarukamwaka ryaba francise ni urugero rwibi. Ibihumbi n'ibihumbi by'ibigo biva mubikorwa bitandukanye birashaka abafatanyabikorwa mubucuruzi, bitanga ibihe byiza kuri francises.

Nyuma ya byose, ugomba kwemeranya ko ari byiza gukorera hamwe, aho gukora ubucuruzi bwigenga, gufungura amaduka menshi, ariko kubigenzura kure kuva ku mpera yisi kugeza ku rundi ntibyoroshye kandi ntibishoboka, ndetse no gushaka umuyobozi. Kubwibyo, francising, kugura francise birumvikana kandi irakenewe no mubirango bizwi.

Kugirango ubone amakuru kuri francise, kugirango umenyeshe ibyatanzwe kumasoko yigihugu runaka, hamwe nibisabwa kumaduka afite imyenda, kugirango usuzume politiki yibiciro, ugomba gukurikiza umurongo wa catalogi ya francise hepfo. Na none, urashobora kuvugana nabahanga bazasubiza ibibazo bijyanye na francise kandi bagufasha mubihe bitandukanye. Twishimiye mbere kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Ubufaransa bwububiko bwimyenda ni umushinga ushimishije wubucuruzi, kubwiterambere uzakenera kwitegura mbere. Haranira kuguma imbere yabanywanyi bawe kandi ukoreshe neza francise yawe ukomeza hejuru yubuyobozi. Mugihe uhisemo francise, uzahura nuburyo butandukanye. Tanga icyifuzo kumuntu ufite imiterere ikwiranye nibishoboka - iki nicyo cyemezo cya mbere cyukuri cyo kuyobora. Gutezimbere ububiko bwawe, tanga abakiriya bawe ikintu abo muhanganye badashobora: ibi bizongera amahirwe yo kuba uwambere mubucuruzi. Ububiko bwibintu francise bisaba gucunga ubumenyi, ukizirikana ikintu kimwe cyingenzi mubitekerezo.

Ibarurishamibare rifite uruhare runini: nyuma yo kubyiga, koresha ibikoresho bitandukanye byo kubonerana, ushobora kuvugana na francisor.

Iyo ukorana na francise kububiko bwimyenda, haratangwa ubwishyu butandukanye. Ubwa mbere, nintererano imwe kumurongo wambere. Ni 9-11% yishoramari ryambere muri francise. Ububiko bwimyenda buteganya kwamamaza, bizakorwa nimbaraga za francisor. Hariho kandi ubwami - 6% byamafaranga yinjira mugikorwa cyo kugurisha imyenda mububiko. Ibi byose nibisanzwe rwose, bikoreshwa hafi ya francises zose.

Koresha umwanya wububiko neza - ibi bizabarinda kuzura imyenda itagurishijwe, gukenera bundi bushya, bityo uzigame imari. Mugihe utezimbere francise kububiko bwibintu, ukeneye kandi automatike. Ibi byorohereza cyane ibikorwa byabanditsi, kubera ko utagomba gukora intoki numubare munini. Rero, iduka ryimyenda yubufaransa rizatanga amahirwe yo gutera imbere neza kumasoko hamwe nibyiza byinshi.

Ubufaransa kububiko bwimyenda yubukungu ni umushinga wubucuruzi ushimishije. Kubitangiza, koresha software nziza-nziza: francisor izaguha nayo. Mubyongeyeho, uzagera kubindi bikoresho bitandukanye uzashobora kugera kubisubizo bitangaje, harimo no kurwanya abanywanyi bakomeye. Nka francisee, ugomba kwiha inyungu kugirango ubone abakiriya kuguhitamo. Mugihe ukorana nububiko bwubukungu bwubufaransa, shiraho imirimo yo mubiro muburyo bwiza bushoboka. Mugihe ukorera mububiko, abakozi bawe bagomba kureba bakurikije amabwiriza franchise iteganya.

Ibi nibikorwa bisanzwe: imyambarire izamura iterambere ryubucuruzi. Byongeye kandi, ububiko bwimyenda yubukungu buzagaragara neza niba abakozi bose bambaye kimwe. Imyambarire idahwitse ntishobora kongera inyungu kuriwe imbere yabakiriya, bityo rero isura igomba guhuzwa.

Mugihe ukoresha ububiko bwimyenda yubukungu, ntukirengagize imibare. Birakenewe kwiga amakuru muburyo burambuye bushoboka kugirango dufate ibyemezo byemejwe neza na gahunda yubuyobozi. Gufatanya nabakiriya bawe kubona ibitekerezo byabo. Ibi bizaguha ishusho yuzuye yumurimo wikipe yawe: uwakurikiranye ninde wagaragaje imikorere myiza yimirimo yabo. Gahunda yateguwe neza kububiko bwimyenda yubukungu izatanga umubare winyungu, kandi, kubwibyo, amahirwe yo kwishyura abo bahanganye hamwe naba francisor - ugomba kumwishura umusanzu wa 9%. Ibi bizamura icyizere mumaso ye, kandi kuruhande rwawe, uzashobora kwishimira ibyiza byose bya francise.

Mugihe ukorera mububiko bwimyenda yubukungu, ntukirengagize indangamuntu - ibi nibimwe mubisabwa mubufatanye. Muri rusange, francise kububiko bwimyambaro yubukungu nuburyo bwiza cyane bwo guhatanira kunganya no guhuriza hamwe isoko.