Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Impano ya francise nigikorwa cyiza cyinjiza cyane, mubisanzwe, gishobora kubyara inyungu nziza. Mugihe ukorana na francise, birakwiye kwibuka neza ko ibikorwa nkibi bizana inshingano zimwe. Birumvikana, iyo uguze francise ya donut, ubona kandi ibihembo byinshi. Kurugero, ukora ibikorwa byumwuga munsi yizina ryikirango kizwi, ubwacyo gikurura abashyitsi. Ariko ntibirangirana nurutonde rwinyungu ubona mugura francise. Urashobora gukora ibikorwa kumabwiriza, ibipimo no gukoresha ubumenyi-butangwa na francisor.

Kugira amahirwe kuri francise yimpano nabyo bituma bishoboka kubara kubaka inzira zikoranabuhanga zikurikiza ingero nziza. Ibi birashobora kugira ingaruka nziza kubyunguka mubucuruzi bwawe. Byongeye kandi, kugira amahirwe meza yo gukora ibikorwa mwizina ryikirango cyamamare kwisi yose biguha inyungu zikomeye mugukurura abakiriya ugereranije nabadafite ibigo nkibi.

Nibyiza rwose guhangana nimpano, cyane cyane niba ukora kuri francise. Ariko birakwiye kwibuka amafaranga yinjira nayo agomba kugabana. Kugera kuri 11 ku ijana bigomba kwishyurwa mugice cyambere mugutanga ubwambere. Birakwiye kandi kwibuka buri kwezi nawe ugabana amafaranga winjiza mugurisha amafaranga, nayo atagomba kwibagirana. Inkunga ya francise ni umushinga wubucuruzi ushobora no kugorana kubishyira mubikorwa. Kurugero, abo muhanganye ntibashaka gutanga ibyo bicuruzwa byamasoko bamaze igihe kinini.

Kubwibyo, bakubuza ibikorwa byawe. Kugira ngo uhangane n'inzitizi zose, ugomba kwitegura hakiri kare. Kurugero, isesengura rya swot nimwe mubikorwa byerekana neza imbaraga nintege nke byibikoresho byumushinga wawe. Mu buryo nk'ubwo, amahirwe, kimwe n'ibibi, bizaba imbere y'amaso yawe. Gukorana nuburenganzira bwimpano bigomba gukorwa hubahirijwe amategeko yubucuruzi bwibanze, muri rusange, nkubundi bwoko bwimikorere. Niba utarenze ku mategeko kandi ugakurikiza amabwiriza, francisor arishimye kandi ukurura umubare munini wabaguzi.