Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Serivise yo gusana francise nigikorwa cyihariye, mugushyira mubikorwa, bigomba kumvikana neza ko ufite inshingano runaka kuri francisor. Kugirango ubikore neza, ugomba kwirinda amakosa yose. Kugirango ukore ibi, ugomba guhugura abakozi gukurikiza byimazeyo amategeko yose ubaha. Amabwiriza arashobora gushirwaho munsi yamabwiriza wakiriye mugihe urangije amasezerano yubufaransa. Ni akamenyero ko isosiyete itanga amakuru akenewe kubacuruzi baho kugirango abone byinshi mumigati ye. Mugihe ushyira mubikorwa francise yo gusana, wishyura amafaranga runaka, kandi serivise zitangwa zizaba murwego rwohejuru.

Nyuma ya byose, uzakurikiza byimazeyo amabwiriza yateganijwe, bityo, ntukemere ko ibintu bidahwitse. Niba ukora kandi utanga serivisi munsi ya francise, hariho amategeko amwe abakozi bawe bakurikiza. Ubwa mbere, bagomba kwambara bakurikiza imyambarire, icya kabiri, mugihe bashyira mubikorwa serivisi zo gusana francise, hagomba kwitabwaho cyane kubakozi ba serivisi. Abantu bagomba gutozwa kugira ikinyabupfura kubantu bakiriya bawe.

Gusana bigomba gukorwa ku buryo nyuma yo gutanga serivisi za francise, nta kirego kirega. Ibi nibyingenzi cyane kuko abantu baguhindukirira kugirango unyurwe nyuma kandi ntugire ikibazo cyo gukora ibikoresho byasanwe. Witondere cyane kuvugurura ukoresheje francising iyi kubungabunga. Amaherezo, urasabwa kandi gukurikiza byimazeyo amategeko agenga isosiyete wagiranye amasezerano. Ntabwo uzagira ingorane iyo ari yo yose niba ufite imikoranire ishoboye, bivuze ko utabura amahirwe yawe yo kuba rwiyemezamirimo watsinze cyane. Mugihe ukora ibikorwa byo gusana francise, ugomba kandi kwibuka neza ko ufite inshingano zose zamafaranga kuri francisor.

Ibi birimo umusanzu umwe, inshingano zubwami, no kwimura ibikorwa byo kwamamaza ku isi. Mugutahura ivugurura rya francise, urashobora gutanga serivise nziza kubaguzi bityo ukiyemeza ko urujya n'uruza rwabakiriya rudahoraho. Ijambo ryo mu kanwa ritangira gukora, hamwe nibikorwa byo kwamamaza kuri interineti, bituma ubwishyu buhoraho.