Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchise kuri serivisi zibaruramari ni umushinga wubucuruzi wunguka ejo hazaza. Ariko, arashobora guhura ningaruka zimwe zibangamira ishyirwa mubikorwa ryiki gikorwa. Mugihe ushyira mubikorwa francise, ugomba kwibuka ko igomba kwishimira urwego rwo hejuru rwamamare mubutaka bwigihugu aho ufunguye. Niba ushishikajwe no kubara ibaruramari, noneho icyemezo gikwiye cyaba guhitamo amahitamo meza. Kubwibyo, amaduka atandukanye hamwe nibibuga bigurishwa francises birakwiriye. Serivisi zicungamari zigomba kwitabwaho byumwihariko kuberako ibyo aribikorwa byingenzi cyane, iyo bikozwe nabi, bibangamira umutekano wubucuruzi.

Ugomba gukorana na francise ya comptabilite udakoze amakosa kugirango utinjira mubihe bitoroshye kandi ntugashire abakiriya bawe. Kubwibyo, francise nubwoko bwibikorwa mugushyira mubikorwa amakosa atemewe. Niba ukoze amakosa, ntunanirwa wenyine wenyine ahubwo unatsinzwe na francisor, waguhaye amahirwe yo kugurisha serivisi nibicuruzwa kubwabo. Korana no kwiga amakuru ukoresheje ibishushanyo nigishushanyo kugirango ibyemezo byubuyobozi bitagoranye. Kugira amakuru agezweho bizagufasha guhitamo neza.

Ubufaransa bwa serivisi zibaruramari burashobora guhinduka umushinga wunguka gusa iyo bishyizwe mubikorwa neza kandi neza. Icyambere, ugomba kwibuka kubona amafaranga make kurenza abo muhanganye. N'ubundi kandi, uzakora ibikorwa mu izina rya francisor, kubwibyo, uzakenera kumwishyura umubare runaka wumutungo wamafaranga kugirango ubone amahirwe yo gukorana na francise ya serivisi zibaruramari. Uyu ni umushinga wubucuruzi, ukwiye kwitondera amakuru arambuye, ndetse asa nkudafite agaciro. Kugira amakuru yuzuye bizaguha umwanya mumarushanwa, kubwibyo, urashobora guhangana ningorane zose, kuzitsinda no kurushaho gukomera. Gukorana na francise ya serivisi zibaruramari ni umushinga utoroshye, aho ugomba gufata inshingano.

Muri rusange, ukorana na francise, ugomba kubona urwego kurenza abandi bacuruzi badakoresha serivise yikimenyetso kizwi. Ibi bikorwa gusa kuberako wishyura kugeza 10% yinjiza kugirango ukore hamwe na francise ya comptabilite. Kubwibyo, igomba kwishyura.

Amashanyarazi yo kubara ni umushinga wubucuruzi utanga ikizere, mugihe cyiterambere ryiterambere byanze bikunze. Birashobora kuneshwa byoroshye hanyuma uzashobora gukora neza kurushaho. Ibi bisaba kwitegura neza. Kugurisha francise ninzira yihariye. Hariho bimwe bisa no kwishyura ubukode. Nyuma ya byose, wowe, ubonye francise yo kubara, ufite inshingano zimwe.

Icya mbere, ni ngombwa gukurikiza byimazeyo amahame n'amabwiriza yagenwe. Icya kabiri, iyi nintererano buri kwezi. Icya gatatu, mugitangira cyo kubika ibitabo francise, wishyura amafaranga yambere, aribyo kugabanywa rimwe. Ingano yacyo akenshi iratandukanye kandi byose biterwa namasezerano yawe. Mubisanzwe, mugihe ugurisha francise yo kubara, igabanywa rimwe rishobora kuva kuri 10 kugeza 11% byinjiza byose. Amafaranga azabarwa nkumugabane wamafaranga yishoramari utangira umushinga wubucuruzi. Niba uri umucungamutungo wa franchisee, ugomba kuba mwiza kurenza abanywanyi bawe.

Ibi bizakubera inyungu zikurikira zo guhatanira. Bizakora, hamwe nibihembo biva muri francising, bizemeza ko abakiriya bahora binjira. Birakenewe guhuza nibisabwa neza. Kugirango ubimenye, ugomba gukora isesengura rya SWOT.

Amakosa ntiyemewe mubikorwa byo kubika ibitabo francise. Kubwibyo, uhagarariye franchise ntabwo bishoboka ko yishimira niba ukoze amakosa ukangiza izina ryikirango cya franchise. Nyuma ya byose, ikiguzi cyicyubahiro nigihe cyose cyunvikana kandi cyangiza. Birakenewe kwirinda amakosa nkaya muburyo bwose bushoboka, uhinduka umucuruzi watsinze kandi uhatanira isoko. Teza imbere ububiko bwibitabo neza kandi nta ngorane, noneho, uzatsinda rwose. Uzashobora kongera neza ingano yinyemezabwishyu yingengo yimari, ube umucuruzi watsinze kandi uhiganwa.

Ntuzagira ingorane na gahunda ihambaye hanyuma, isosiyete irashobora guhita igera kubitsinzi. Ibaruramari ni umushinga wubucuruzi ushobora guhura ningorane zitandukanye mugihe cyo kuyishyira mubikorwa. Ugomba kubitsinda ukurikije gahunda yateguwe mbere. Igenamigambi ryiza rimaze kuba kimwe cya kabiri cyigiciro cyo gutsinda. Ibaruramari ryateguwe neza rizaguha kodegisi yikibanza hamwe nimyambarire y'abakozi. Bizashoboka kwambara abakozi bawe mubumwe bwuzuye hamwe nubucuruzi bwambere bwubucuruzi. Kurimbisha ibibanza byawe bizaguha amahirwe yo kuzamura cyane ikirango cyawe.

Shyira mubikorwa ibaruramari neza bishoboka kandi hanyuma, isosiyete yawe rwose izagera kubisubizo bitangaje kandi biza gutsinda. Ba umucuruzi watsinze kandi uhiganwa hanyuma uzabashe gukemura ibibazo byose ntakibazo.