Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo jewelry franchise inoshanda mushe mushe kana iwe ukaedza kutevedzera zvese zvirevo zvakatemerwa muchibvumirano. Chibvumirano chefranchise igwaro chairo rinofukidza angangoita ese maficha ebasa renyu. Iyo franchise, mukukosha kwayo, haisi chimwe chinhu kunze kwerudzi rwechiratidzo chebhizimusi uye icho seti yemabhenefiti akasiyana siyana aunowana mukutengeserana. Semuenzaniso, kana iwe ukaita zviitiko zvako mudunhu reimwe guta, saka unofanirwa kutevedzera zvese zvirevo zvakatemerwa nyika. Kushanda nefranchise kunogona kushanda zvakanyanya kana ukaita ongororo yekutanga. Enda mune franchise yezvishongo kana iwe uine chokwadi chekuti uchave nekuwanda kwevatengi.

Nokuda kweizvi, zvakakosha kuita zviito zvekuongorora. Kutanga, ongororo yeswot ndiyo imwe yemidziyo inoshanda uye yakakodzera yechinangwa ichi. Nekuishandisa, iwe unozogona kunzwisisa kuti ndeapi masimba uye kushaya simba kweiyo jewelry franchise. Uye zvakare, iwe uchave unokwanisa kuona iwo mikana iyo kune iwo mukana wekutarisana nenjodzi dzaunogona zvakare kuziva. A jewelry franchise ibhizimusi rinobatsira purojekiti, mukuitwa kwaro iwe kwaunofanirwa kutevedzera zvakatemwa mirau yakatarwa muchibvumirano chako. Izvi zvinoitirwa kuti zvikunakire iwe kubva paunobhadhara imwe nhamba yemari zviwanikwa kuti ubatsire mufranchisor kuitira kuti iye akupe mitemo nemirau yakanyanya kukodzera.

Iyo franchise yezvishongo inofanira zvakare kupa kune imwe mipiro iyo iwe yaunogaro ita nguva dzose kune franchisor. Kutanga, ramba uchifunga kuti kune bundu-remari mupiro. Inoitwa kare pakutanga kwezvishongo franchise. Chero ipi franchise inozivikanwa nekudiwa kwekuita mari yekupinda, inoverengerwa seperesenti yehuwandu hwezviwanikwa zvemari zvaunofanira kushandisa. Paunotanga bhizinesi, iwe unobhadhara kusvika pa11% semubhadharo wemari-bhuru, saka, uchitengesa franchise yezvishongo, iwe uchafanirwa kubhadhara zvakanyanya. Iyi ndiyo mari yekushambadzira, inoverengerwawo seperesenti, zvisinei, panguva ino, kubva pamari inotambirwa pamwedzi.

Chimwe chikamu chemwedzi nemwedzi mukuitwa kweishongo franchise ndiyo inonzi mvumo. Mupiro uyu unenge uri pakati pe2 ne6% maererano nemari yawakawana. Inogona zvakare kuverengerwa sepesenti yekutora; zvisinei, iwe unofanirwa kukurukura izvo ruzivo pamwe nemutengesi. Iyo inoshanda fashoni zvishongo franchise inogona kukubatsira iwe kubata chero bhizinesi basa nemazvo chero bedzi iwe uchiteedzera yakatarwa nhungamiro. Zvipfeko zvevashandi vako zvinofanirwa kunge zvichiteerana neiyo franchise kodhi kodhi. Zvakare, dhizaini yezvishongo kana uchifambidzana nefranchise inofanirwa kudzorwa uye kunyatsotsanangurwa mugwaro rako rekwidzi.

Iyo franchise muOdessa chirongwa chinoshanda chebhizinesi chinofanirwa kuitwa neziso kumitemo nemirau iyo inopihwa nefranchisor. Shandisa yako franchise zvinobudirira kudzivirira kuitika kwemamiriro ezvinhu akasiyana siyana anobatanidzwa nezvikwereti nezvirango kubva kuzviremera zvehurumende. Odessa iguta rechiteshi, saka, vashanyi uye vanhu vebhizinesi vanogona kuve variko. Izvi zvinofanirwa kutarisirwa kana uchisimudzira chirevo nekuti haugone kuvimba kwete chete nevanhu vemo asiwo kune vashanyi. Odessa anodiwa nevagari uye vanhu avo vanouya ikoko pazororo. Iyo franchise inogona kushandisa iyi ruzivo kugadzirisa ayo mashandiro kune ematunhu maitiro.

Shanda nehutongi muOdessa uye ubvise bundu remari kunyangwe padanho rekusimudzira, nekuti ichi chimiro chinopihwa nemuridzi wekopiriti chiratidzo chauri kuroja.

Vazhinji vatengesi vanofarira franchise senzira inobatsira kwazvo yekuita mari. Mushure mezvose, kuve nefranchise, muzvinashawo anokwanisa kuzadzikisa mhedzisiro mukutarisana nevanokwikwidza nekuda kwekuvapo kwechirongwa chebhizinesi rinoshanda. Iyo franchise muOdessa inogona zvakare kuda kuti iyo franchisee ipe yemwedzi nemitero inonzi maRoyalty. Uyu mupiro unosvika pa6% yehuwandu hwemari zviwanikwa iwe zvawakawana. Inogona kuverengerwa seperesenti yemari kana mutero, zvese zvinoenderana nemamiriro ataurwa muchibvumirano. Ropafadzo munzvimbo yakadai mukana wekuwana mibairo inoshamisa mukukwikwidzana kukonana.

Shanda nerombo rakanaka muguta uye uwane ruzivo rwakakosha rwechizvino odha, uchiva muzvinabhizimusi akabudirira uye epamberi. Kuita analytics mukusimudzira iyo franchise muOdessa, kuongororwa kwesotot kunogona kubatsira zvakanyanya. Nekubatsira kwayo, iwe unokwanisa kunyatsoziva chaizvo zvekuita zvinotevera.