Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Franchise yekushandura chirongwa chebhizinesi, mauri iwe unofanirwa kutarisisa zvakanyanya kune dzakasiyana ruzivo, kunyangwe idzo dzingaite sedzisingakoshi pakuonekwa. Statistics inoda kuongororwa kuitira kuti kutora sarudzo kuve kwemhando yepamusoro, uye zvikanganiso zvakasiyana hazviitwe. Paunenge uchitengesa franchise, iwe unofanirwa kuchengeta iyo isingachinjiki chokwadi kuti inoda mari. Nezve kupihwa, iwe unofanirwa kubhadhara imwe fizi iyo iyo franchisor inogamuchira. Kana iwe ukafunga kutanga kududzira, saka kodzero yacho inofanirwa kusarudzwa zvinoenderana nekuravira kwako. Ndokusaka iwe uchifanira kutendeukira kune zviwanikwa zvinopa akasiyana mafranchise aunosarudza kubva.

Ikoko iwe unogona kusarudza iyo sarudzo inokodzera zvakanyanya zvaunoda. Paunenge uchiita franchise, iwe unofanirwa kubhadhara zvakanyanya kushanduro, nekuti uchafanira kutevedzera zvakasiyana mirau. Izvi zvakakosha kwazvo, zvinoreva kuti maitiro akadaro haafanire kuregeredzwa. Franchise yedudziro chirongwa chekuzadzikiswa icho iwe, chekutanga pane zvese, unobvisa bundu remari. Kupfuurirazve, iwe unozofanirwa kuendesa kusvika ku9% pamwedzi uchifarira franchisor, iyo inofanirwawo kuyeukwa.

Franchise yedudziro inoshanda pasina zvinetswa kana iwe ukaishandisa padanho rakakodzera remhando. Kuti uite izvi, iwe unofanirwa kuisa tekinoroji yepamusoro-uye kuziva-kuti iwe unozogamuchira sei kubva kune franchisor. Izvo zvakakodzera kuti utarise zvakanyanya kupfeka kodhi yevashandi vako, pamwe nekushongedzwa kwenzvimbo. Zvese izvi zvinofanirwa kutevedzera zviga zvaunogamuchira kubva kune vamiriri vefranchise. Izvi zvinoitirwa kuitira kuchengetedza kuzivikanwa kwekambani uye kukwezva vatengi vakawanda vanozovimbika kune yako kambani. Franchise yeshanduro inoita kuti zvikwanise kushanda nemishumo yekota, pamwe nekuita rimwe basa rehofisi.

Shanda pamwe nekambani tsika, kuichengetedza padanho rakakodzera uye, nekudaro, chengetedza kubudirira kwenguva refu. Pakushandisa franchise yekushandura, zvakakosha kuyeuka kuti unobvuma kwete chete kubhadhara imwe mari asi zvakare unosangana neyakaenzana inotsigirwa nevamiriri vese veiyo brand. Izvi zvakakosha kwazvo kuti usarasikirwe nekodzero yekuparadzirwa kwakasarudzika. Kushanda nefranchise yedudziro kunokutendera iwe kunyatso kuwedzera mari yako nekukwezva nhamba huru yevatengi. Mushure mezvose, iyo franchise inotorwa mukushanda kuitira kuti pakarepo ive nezvakakosha zvakakosha mumakwikwi.

Iyo franchise muOdessa chirongwa chinoshanda chebhizinesi chinofanirwa kuitwa neziso kumitemo nemirau iyo inopihwa nefranchisor. Shandisa yako franchise zvinobudirira kudzivirira kuitika kwemamiriro ezvinhu akasiyana siyana anobatanidzwa nezvikwereti nezvirango kubva kuzviremera zvehurumende. Odessa iguta rechiteshi, saka, vashanyi uye vanhu vebhizinesi vanogona kuve variko. Izvi zvinofanirwa kutarisirwa kana uchisimudzira chirevo nekuti haugone kuvimba kwete chete nevanhu vemo asiwo kune vashanyi. Odessa anodiwa nevagari uye vanhu avo vanouya ikoko pazororo. Iyo franchise inogona kushandisa iyi ruzivo kugadzirisa ayo mashandiro kune ematunhu maitiro.

Shanda nehutongi muOdessa uye ubvise bundu remari kunyangwe padanho rekusimudzira, nekuti ichi chimiro chinopihwa nemuridzi wekopiriti chiratidzo chauri kuroja.

Vazhinji vatengesi vanofarira franchise senzira inobatsira kwazvo yekuita mari. Mushure mezvose, kuve nefranchise, muzvinashawo anokwanisa kuzadzikisa mhedzisiro mukutarisana nevanokwikwidza nekuda kwekuvapo kwechirongwa chebhizinesi rinoshanda. Iyo franchise muOdessa inogona zvakare kuda kuti iyo franchisee ipe yemwedzi nemitero inonzi maRoyalty. Uyu mupiro unosvika pa6% yehuwandu hwemari zviwanikwa iwe zvawakawana. Inogona kuverengerwa seperesenti yemari kana mutero, zvese zvinoenderana nemamiriro ataurwa muchibvumirano. Ropafadzo munzvimbo yakadai mukana wekuwana mibairo inoshamisa mukukwikwidzana kukonana.

Shanda nerombo rakanaka muguta uye uwane ruzivo rwakakosha rwechizvino odha, uchiva muzvinabhizimusi akabudirira uye epamberi. Kuita analytics mukusimudzira iyo franchise muOdessa, kuongororwa kwesotot kunogona kubatsira zvakanyanya. Nekubatsira kwayo, iwe unokwanisa kunyatsoziva chaizvo zvekuita zvinotevera.