Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Malo ophunzitsira chilolezo ndi mtundu wa bizinesi, momwe muyenera kutsatira mosamalitsa miyezo ndi malangizo. Kenako mutha kudzitsimikizira kuti muli ndi mwayi wokhala ndi ufulu wokhala wogulitsa chizindikirocho kwanthawi yayitali. Mukamagwira ntchito ndi chilolezo, muyenera kumvetsetsa kuti ndinu obwereka ku mtundu wopambana ufulu wogwirira ntchito m'malo mwawo. Franchise yophunzitsirayo iyenera kupitilizidwa malinga ndi miyezo yomwe mumalandira mukamaliza mgwirizano. Mwachitsanzo, ngati mukufuna kukhazikitsa kampeni yotsatsa, iyeneranso kuchitidwa momwe franchisor adathandizira. Zimatsimikizira kuti mukuchita bwino, chifukwa mumagwira ntchito molingana ndi biz scheme yomwe idachitika kale ndikubweretsa ndalama ku kampani yodziwika padziko lonse lapansi.

Ngati mungaganize zoyambira kilabu yophunzitsira, ndiye kuti simungachite popanda chilolezo ngati mpikisano pamsika ndiwokwera kwambiri. Pogwiritsira ntchito ntchito mothandizidwa ndi chilolezo, mumakhala ndi mwayi wopikisana nawo. Kupatula apo, kungopatsa ufulu wogwiritsa ntchito chizindikiritso sikuchepetsa maubwino onse oyanjana ndi chilolezo chophunzitsira. Mumapezanso zochulukira, matekinoloje, ngakhale mabuku a biz omwe muli nawo. Njira zonse zogwirira ntchito kuofesi zalembedwa momveka bwino m'mabuku amabizinesi awa, ndipo muyenera kungowagwiritsa ntchito moyenera.

Chilolezo chogwira bwino ntchito chimatengera malo anu ophunzitsira kukhala akatswiri. Mukutha osati kupikisana pamalingaliro ofanana ndi otsutsa omwe amawagwirira ntchito. Mukuthanso kuthana ndi kukana kwamakampani omwe amagwiranso ntchito m'malo mwa chilolezo china. Zachidziwikire, muyenera kuyesetsa kuthamangitsa ochita mpikisano omwe amalumikizana ndi chida chotchedwa franchising. Komabe, muli ndi zonse zomwe mungapeze. Mukamagwira ntchito ndi chilolezo chophunzitsira, muyenera kukumbukira kuti mumalipira kale koyambira mpaka 11% ya kuchuluka kwa ndalama zomwe mumagwiritsa ntchito pulojekitiyi.

Izi ndizofala kwambiri ndipo makampani onse apadziko lonse lapansi amatsata. Mukalumikizana ndi chilolezo chilichonse chamabizinesi ophunzitsira, mutha kukumana ndi zovuta zosiyanasiyana. Kuti muthane nazo, muyenera kukhala okonzeka. Kuti mukonzekere kuthana ndi zovuta zomwe zingakhale zoopsa, muyenera kukhala munthu amene adapanga analytics yoyamba. Pachifukwa ichi, kusanthula swot ndikoyenera, ndichimodzi mwazothandiza kwambiri kupambana zida zampikisano. Chilolezo chotere sichinthu chovuta, koma muchita bwino ngati mungalandire thandizo kuchokera kwa wolipiritsa.