Imashini yo gukaraba imodoka ni umushinga ugomba gushyirwa mubikorwa hitawe cyane kubirambuye. Ubu ni bwo buryo bwonyine ushobora kugera ku bisubizo bitangaje kandi ukaba rwiyemezamirimo watsinze kurusha abandi bose bahanganye kandi agashimangira umwanya we ku isoko nk'umuyobozi utavuguruzwa. Iyo ukorana na francise, birakwiye ko twibuka ko ubu bwoko bwubucuruzi burimo gukenera kwimura umubare runaka wumutungo winjiza nkumusanzu kuri konti ya francisor. Aba francisor bazategereza kandi umusanzu runaka kubikorwa byo kwamamaza no kwamamaza. Ibi bigomba no gusuzumwa niba uteza imbere francise. Niba ukora umwuga wo koza imodoka, noneho francise igomba kuba yujuje ibyangombwa nibisabwa nuhagarariye ikirango.

Ibi nibikorwa bisanzwe kandi ntakintu kidasanzwe kirimo. Niyo mpamvu ufata imodoka yo gukaraba imodoka kugirango ukoreshe ubumenyi bwose nuburambe rwiyemezamirimo ufite uburambe yiteguye kuguha.

Niba uteza imbere gukaraba imodoka kuri francise, noneho birakwiye ko twibuka ko mubyiciro byambere ari ngombwa guteganya kugeza 11% byamafaranga yose kugirango ubyohereze kuri konti ya francisor. Ubu ni ubwishyu inshuro imwe, ariko, uzanatwara umutwaro runaka wamafaranga mugihe ukorana na francise yo gukaraba imodoka. Twabibutsa kandi ko izakora neza, ariko, kugabanywa kugera kuri 3% bigomba gutangwa nkumusanzu mubikorwa byo kwamamaza ku isi. Mubyongeyeho, francise yo gukaraba imodoka nayo itanga ikwirakwizwa ryitwa royalties. Royalty ntakindi kirenze uburyo bwihariye bwubukode bwo kugurisha serivisi zawe cyangwa ibicuruzwa munsi yizina rizwi. Birumvikana, urashobora kumvikana kubijyanye nimikoranire no kugabanya inyungu kugeza byibuze, cyangwa ukuyemo umusanzu runaka.

Noneho, mugihe ushyira mubikorwa francise yo gukaraba imodoka, uzakenera gufata izindi nshingano. Bazagufasha kwishyura francisor kubura amafaranga atabonye. Ibi nibikorwa bisanzwe kandi amasezerano arashobora kumvikana kubintu byunguka.

Ishyirwa mu bikorwa rya francise yo gukaraba imodoka irashobora kuba ikubiyemo amafaranga yose ninshingano zo kugura ibikoresho runaka. Niba tuvuga gukaraba imodoka, birashobora kuba shampoo cyangwa ubundi bwoko bwimyenda, kimwe nubushashara bumwebumwe bwo gusiga imodoka. Ubufaransa ni ubwoko bwibikorwa iyo ubonye ikirango cyiza kandi cyamamajwe, vugana uburenganzira bwihariye bwuwagabanije hanyuma utangire gukora mu izina ryacyo. Urashobora kandi kwizigira ko abagenzuzi bazohererezwa. Imashini yo gukaraba imodoka irashobora kugenzurwa no kohereza umuguzi w'amayobera. Uyu muntu azashobora guhita amenya niba wujuje ibipimo ngenderwaho abahagarariye ibicuruzwa byumwimerere bamenyereye gushyigikira.

Niba francise yo gukaraba imodoka idakurikije amabwiriza, urashobora kwamburwa uburenganzira bwo kugabura wenyine.

Ubufaransa bwo gukaraba imodoka ntabwo bukubiyemo imikorere yikimenyetso kizwi gusa. Igice cyose cyizo nyungu zitangwa mugushira mubikorwa ubu bwoko bwibikorwa ni binini. Ibi birashobora gushyirwaho amakositimu, ibicuruzwa bidasanzwe byogusukura, amahugurwa yihariye yabakozi, ubumenyi-butandukanye, nibindi. Biragoye gutondeka urutonde rwose rwinyungu ubona mugihe ugurisha imodoka yo gukaraba. Ubu bwoko bwubucuruzi buzagusaba kandi gukora imirimo yo mu biro ukoresheje sisitemu yo gucunga abakiriya. Urashobora kwakira sisitemu nka bonus ya nyiri imodoka yoza imodoka, cyangwa ugomba gushiraho amahirwe akwiye wenyine.

Gukorana nibice bitandukanye bitandukanye nuburyo bwo gukemura ibyifuzo byose biboneka kubisoko gusa. Imodoka yo gukaraba imodoka iguha amahirwe yose yo gukurura abakiriya benshi bashoboka. Abantu bazishimira amahirwe yo gukoresha serivise yikimenyetso kizwi cyane kwisi, kubwibyo, bimaze kuba muri ibi, uzaba mwiza cyane kurenza abanywanyi. Imodoka yo gukaraba imodoka irashobora gukoresha imikorere kugirango itange ibintu bimwe na bimwe bikenerwa kubakiriya. Kurugero, urashobora gutanga isakoshi ikoreshwa kugirango ubike ibintu bitandukanye mumodoka yawe. Iyi mikorere izagufasha gutsinda amarushanwa ukora byinshi bike kubakiriya bazindukiye.

Ubufaransa bwo gukaraba imodoka bugufasha gukora neza kandi neza, kandi inzira yo gutondekanya abakiriya igomba gukorwa mubushobozi. Mugutondekanya abakiriya ukurikije ibipimo bimwe na bimwe, uzashobora kuvugana nabo neza, nabyo biroroshye cyane. Hindura ibikoresho byo kubika kugirango bafate umwanya muto. Irashobora kandi kuba kimwe mubice bigize imodoka yo gukaraba imodoka. Nyuma ya byose, ubona urutonde rwuzuye rwuburyo bwo gukora ibikorwa byawe. Gahunda yubucuruzi yatunganijwe neza no kuboneka kwisesengura rya swot nibisabwa kugirango umuntu agere ku ntsinzi yo guhangana mu marushanwa ndetse nabanywanyi bakomeye.

Imashini yo gukaraba imodoka ni umushinga wubucuruzi ugezweho. Kugirango ukore ibikorwa muri byo neza, ukeneye gukoresha software nziza. Mubyongeyeho, mugihe ugurisha francise, ufata inshingano zitandukanye. Icyambere, harakenewe kwishyura amafaranga francisor azagutegerezaho buri kwezi. Mubyongeyeho, mugihe ukorana na francise yo gukaraba imodoka, umuntu agomba guhora akusanya ibitekerezo byabakiriya. Bazakumenyesha kubyerekeye ibibazo bahuye nabyo.

Niba ukora neza izi nyandiko, urashobora kuzamura cyane urwego rwa serivisi. Icyemezo cyicyubahiro cya francise yo gukaraba imodoka ntikizerekana gusa inshingano zawe ahubwo nuburenganzira bwawe kuko aya ni amasezerano yumvikanyweho yasezeranijwe kugenzura ibikorwa.

Gukaraba imodoka bigomba guhorana isuku, kandi gukurikiza byimazeyo amategeko ya francise bizemeza ko ukurikiza amabwiriza abigenga. Uzashobora gukurikiza byimazeyo amategeko yabigenewe, aho gahunda yisuku nibindi bintu bito bishobora no kwerekanwa, amaherezo bikaba umushinga wubucuruzi watsinze. Koresha imodoka yawe ya francise ukarabe witonze, kandi ntucikwe nibintu byingenzi. Ugomba gushyira mubikorwa uburambe bwa francisor, yiteguye gusangira nawe. Nyuma ya byose, uhagarariye ikirango ashishikajwe no kureba niba amafaranga winjiza ari menshi. Nyuma ya byose, witeguye kugabana amafaranga winjiza mugukuramo bikwiye.

Ubwa mbere, ni umusanzu umwe. Ingano yacyo irashobora kugera kuri 11% yishoramari ryambere muri francise yimodoka. Ariko, usibye, hariho no kwishyura buri kwezi, bitagomba no kwirengagizwa. Umubare wabo wose urashobora kugera kuri 9% yubucuruzi bwa buri kwezi cyangwa amafaranga yakiriwe nisosiyete yawe. Biterwa namasezerano mwumvikanyeho nundi muburanyi mubikorwa.

Kora hamwe na swot isesengura mugihe ukorana na francise yimodoka. Iki gikoresho kizaguha igitekerezo cyimbaraga nintege nke zumushinga nicyo gikwiye gukorwa kugirango amahirwe menshi arangire. Ibibi nabyo bizagaragara, bivuze ko ushobora guhangana neza ninshingano zose zahawe. Uhe abo muhanganye umutwe-tangira mugura imodoka nziza yo gukaraba. Rero, urashobora guhangana byoroshye ninshingano zose zijyanye na gahunda yumusaruro. Mubisanzwe, urashobora kumenya umubare wamafaranga wakiriye ukurikije igihe cyagenwe.

Rero, bizashoboka gukwirakwiza umutwaro winjira muburyo bwiza. Mubyukuri, murwego rwa francise yo gukaraba, ugomba gukenera byihuse kandi neza umuguzi wese ubisabye.

Gutezimbere umushinga wubucuruzi ufite ubwenge busanzwe ukoresheje tekinoroji yo mu rwego rwo hejuru bizagufasha gukora neza imirimo iyo ari yo yose yo mu biro. Imashini yo gukaraba imodoka irashobora kugufasha guhangana ningorabahizi iyo bivutse. Nyuma ya byose, uzaba ufite tekinoroji yawe, ubumenyi-buryo, gahunda nziza yubucuruzi, nibindi byiza byinshi bitagomba kwirengagizwa. Hindura umushinga wawe wubucuruzi kugirango utazitiranya. Gukora neza byikora bizaguha amahirwe yo gukora neza ibikorwa byose, bivuze ko utazagira ingorane nyuma. Imishinga ikorwa neza yo gukaraba imodoka yubucuruzi ni amahirwe yo kugera kubisubizo bitangaje kandi, mugihe kimwe, gukoresha umubare muto wibikoresho.

Ku butaka bwisi yose, birakenewe kumenyekanisha ikirango kugirango icyamamare cyacyo kidashira. Niyo mpamvu uhagarariye imodoka yo gukaraba imodoka azakwishyura amafaranga buri kwezi, agera kuri 3% yinjiza yakiriwe mugihe cyerekanwe.

Ibikorwa byo kwamamaza mugihe winjiye mumasoko yimodoka yawe yo gukaraba bigomba gukorwa hubahirijwe cyane amabwiriza. Mugihe ukorana numushinga, ugomba kandi kwitondera uburezi bwabakozi bawe, usibye isura yabo, bagomba no guhuza imbere murwego rwo hejuru rwa serivisi zitangwa murwego rwo gukaraba imodoka ya francise. Inzitizi zose n'ibisabwa n'abaguzi bigomba kubahirizwa mu kinyabupfura ariko bikomeye. Ntabwo rwose uzakira ubuyobozi bufite akamaro kandi bwingirakamaro buva muri francisor kandi ibi bizaguha igitekerezo cyukuntu wakomeza. Umushinga wateguwe neza na francise yimodoka izaguha amahirwe meza yo guhangana neza ningorane zose, ziroroshye cyane. Kora neza kandi neza mugutanga ibikoresho mububiko muburyo bwiza cyane.

Porogaramu yihariye irashobora kandi gufasha hamwe nibi. Kwirinda kurenza urugero birakenewe kugirango udakenera kubungabunga ibyumba byinshi. Kubwibyo, ibicuruzwa byawe byogusukura nibindi bikoresho byo gukaraba imodoka bigomba kubikwa neza bishoboka, bityo bikagabanya umwanya wabitswe usabwa. Na none, hakwiye kwitabwaho byumwihariko igishushanyo mbonera cyumushinga wubucuruzi. Usibye imyambarire, uzasabwa kandi gukurikiza amabwiriza amwe agenga igishushanyo mbonera, aho imodoka zisukurwa mubyukuri, murwego rwo gukaraba imodoka. Isura yo hanze ninyuma nayo igomba guhuzwa nicyitegererezo cyumwimerere. Ibi bizaguha amahirwe akomeye yo guhatanira.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Kwikorera imodoka yo gukaraba francise nigikorwa cyubucuruzi gifite akamaro. Gukorana nayo mubushobozi kandi nta kibazo kiri imbere, birakenewe gukurikiza byimazeyo amahame namabwiriza yuburyo bugezweho. Bakirwa na francisor hamwe no gusinya amasezerano. Birumvikana ko nyuma yo gusezerana amasezerano, uzakenera kwishyura icyarimwe. Iri ni ijanisha runaka ryamafaranga yishoramari francisor yakira nkamafaranga. Mubisubize, araguha francise yujuje ubuziranenge, ukoresheje ayo ubona amahirwe akomeye yo kubaka umushinga wawe wubucuruzi ushingiye kumakuru agezweho.

Mugihe ukorana na francise yo gukaraba imodoka, ntugomba kugira ingorane zose, kuko ntabwo bigoye cyane mubijyanye nibidukikije byemewe numushinga. Icyakora, amahame amwe y’ibidukikije aracyakurikizwa. Kurugero, niba ukora ibikorwa byo gukaraba imodoka wenyine, utezimbere uyu mushinga kuri francise, ugomba gutanga aho imyanda izasohokera. Erega burya ntabwo ari amazi gusa, ahubwo ni amazi yuzuye ibintu bitandukanye byogusukura numwanda. Imiyoboro ikwiye nurufunguzo rwamahoro yumutima wawe kuko ntakibazo kizatangwa ninzego za leta zuburyo bwubugenzuzi, bivuze ko uzashobora kwirinda amande atandukanye nibindi bihano.

Kwiyuhagira imodoka yo gukaraba francise numushinga wubucuruzi aho uzajya wishyura buri kwezi. Ubwa mbere, hariho imisoro. Ingano yacyo irashobora kuva kuri 3 kugeza kuri 6%, byongeye, amafaranga azabarwa nkijanisha ryamafaranga washoboye kubona mukwezi gushize. Mubyongeyeho, niba ugurisha francise yo gukaraba imodoka wenyine, noneho hariho ubundi bwishyu. Bivugwa nk'amafaranga yo kwamamaza, azakorwa ku isi yose na francisor. Nta nshingano afite kuri wewe ku kuntu akoresha amafaranga yakiriwe.

Urashobora kwizera neza ko francisor ishora rwose amafaranga menshi mubikorwa byo kwamamaza. Nyuma ya byose, niba imodoka yo kwiyuhagira yo gukaraba imodoka idakunzwe, byanze bikunze itakaza ikizere cyabayigenewe. Ibipimo birashobora gukura cyangwa kugwa, guhagarara ni gake. Kwikorera wenyine bigomba kwitabwaho bikwiye niba uri gukaraba imodoka. Sobanurira abakiriya bawe inzira yo gukorana nibikoresho. Nta gushidikanya ko bazumva byose. Ubufaransa bwaguzwe kugirango sink yawe irimbwe muburyo bwa societe, kubwibyo, igomba kubahirizwa byimazeyo.