Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwa kantine nubucuruzi bushobora kubyara inyungu ariko bushobora guteza akaga. Kubishyira mubikorwa neza, birakenewe kwiga byuzuye kandi bihagije ibiranga akarere, kimwe no gukora isesengura ryamarushanwa. Ba rwiyemezamirimo hafi ya bose barashobora kwishora muri francise, batitaye kubikorwa akora. Ikintu nyamukuru nugushakisha ubwoko bwibikorwa bikwiye, kandi no gusuzuma ibyo biranga uturere ugomba gukorana. Amategeko nayo agomba kumenyekana cyane niba ukorana na francise ya kantine. Birakwiye kandi kuzirikana ko mugihe ushyira mubikorwa francise, ugomba kwishyura umusanzu runaka.

Aya mafranga yoherejwe ku buryo budasubizwa kuri konti ya francisor. Kurugero, niba ufunguye kantine kuri francise, noneho ugomba guhita, bimaze gutangira, gukuramo umusanzu wamafaranga. Ibi nibyo bita chunk nini niba byahinduwe bivuye mubidage. Irashobora kubonwa nkubwishyu kubushobozi bwo gukora francise yo kurya. Koresha ubumenyi bwose wungutse muri francisor hanyuma ube umucuruzi watsinze kandi uhatanira isoko ryibanze. Uzahita ugira inyungu zikomeye mukurwanya abanywanyi gusa kuberako ufite ikirango kizwi ufite. Mubufasha bwe, urashobora gukora ibikorwa byawe no gukurura abakiriya benshi kuruta iyo wafunguye cafeteria itazwi.

Nta gushidikanya ko francise izatanga umusaruro.

Gukorana na kantine francise ntakintu kidasanzwe kirimo. Ukeneye gusa gukurikiza amabwiriza. Ubwa mbere, abantu bawe bahatirwa gukurikiza imyambarire, abakozi bagomba kwambara bakurikije amabwiriza ya francisor. Byongeye kandi, isura yibyo kurya utanga munsi yubufaransa bwo kurya bigomba kuba byujuje ibipimo ngenderwaho francisor yanditse. Ariko ibi ntibigabanya urutonde rwibikenewe biteganijwe mu masezerano. Icyumba cyo kuriramo francise nayo igomba guhura numwimerere udasanzwe mubigaragara.

Ibi bivuze ko igishushanyo mbonera cya cantine imbere ninyuma bigomba gukorwa munsi yamakuru wakiriye mugihe amasezerano arangiye. Urakira amakuru yose akenewe yuburyo bwuzuye hamwe nurutonde rwose rwinyungu zitandukanye, ukoresheje ushobora gushyira mubikorwa imbuto ya francise.