Ubufaransa bwa serivise ni umushinga ufite akamaro kanini. Mugihe ukorana na francise, ugomba kwitonda, kubera ko urwego rwamarushanwa muriyi niche rudashoboka rwose. Umubare munini wamaduka atandukanye yo gusana azahatana na francise yawe; kubwibyo, ugomba kwitegura kuri byose. Kora ibikorwa byawe hamwe nubushobozi buhebuje kugirango hatabaho izindi ngorane hamwe na gahunda ihambaye. Bizaba ngombwa gutsinda ibihe byose ukoresheje tekinoroji yo murwego rwohejuru, ubumenyi-burya, hamwe nuburambe bwose bwikirango kizwi. Francisor rwose azishimira gusangira nawe imirimo yose yo mu biro.

Ukeneye gusa gukoresha neza algorithm uzaguha. Kwagura francise hamwe nurwego rwohejuru rwo kwitanga. Nyuma ya byose, abaguzi bagomba kunyurwa, rero, birakenewe gutanga urwego rwo hejuru rwa serivisi. Umukiriya wishimye azakugarukira mugihe bakeneye serivisi ikwiye. Bamwe muribo bazashaka no gusaba umushinga wabo wubucuruzi bakunda benewabo, inshuti, na bagenzi babo. Akazi hamwe na francise kumahugurwa ntigomba guhura ningorane zikomeye niba ukora byose ukurikije amategeko yasobanuwe. Kubahiriza algorithms bizakwemeza gutsinda hafi ijana kwijana.

Ikintu nyamukuru ntabwo ari ukurangazwa nubusa, guhora ukora ukurikije uko isoko ryifashe ubu.

Mugihe ukora francise kumahugurwa, ugomba kuba umucuruzi watsinze kandi uhiganwa. Kugirango ubigereho, burigihe ukurikize amabwiriza ariho kandi ukore byose kugirango abanywanyi bawe badashobora kukurwanya nibintu byose. Umushinga wawe wubucuruzi uzakora neza ibikorwa byo mubiro gusa niba wibanze kubintu bitandukanye. Kwiga imibare bigomba gukorwa hitawe cyane kubisobanuro birambuye. Nta gushidikanya ko uzatsinda. Tegura amahugurwa meza kugirango uruganda rwawe rugire amahirwe yose yo gutsinda mumarushanwa mugihe kirekire.

Uzagira amahirwe gusa yo gutsinda mugihe ugeze kuri ambasaderi mwiza wikirango. Urashobora guhitamo francise muguhuza kataloge cyangwa ububiko bwihariye. Gusa ngaho uzashobora kugereranya amahitamo yatanzwe hanyuma uganire kumagambo na francisor. Niwowe ukwirakwiza wenyine kumahugurwa franchise. Kubwibyo, ninshingano zawe kugumana urwego rwo hejuru rwo kumenyekana. Ninshingano zawe kwirinda igihombo cyicyubahiro, kuko aribyangiritse cyane isosiyete ishobora kugira. Ibiciro byibikoresho birashobora guhagarikwa muburyo runaka, ariko igihombo cyicyubahiro kiragoye kugarura.

Ishirahamwe ryanyu ntirizobona ibibazo nimba ritubahirije amategeko. Kubwibyo, francise igomba gukora yubahiriza byuzuye ibipimo byateganijwe, ntibirenze ku mategeko, kandi ikanakorera neza abaguzi. Ba shebuja bategekwa gukorana neza na buri mukiriya ubisabye, ibi ni ngombwa kuva ihagije ryitumanaho nimwe mubisabwa kugirango umuntu atsinde. Ubufaransa bwa serivise ni umushinga wubucuruzi bijyanye gusa niba byateye imbere neza kandi neza. Ubwa mbere, mugice cyambere, uzaba ugomba kwishyura icyarimwe. Ingano yacyo iratandukanye kandi irashobora kuva kuri 9 kugeza 11%.

Byongeye kandi, ijanisha ribarwa nkumugabane wishoramari ryose. Byongeye, murwego rwo kwagura francise kumahugurwa, urashobora kwishyura ibindi bice bibiri. Iya mbere yitwa ubukode. Ibi biva kuri 2 kugeza kuri 6%, bikurwa kumafaranga yose yakiriwe mukwezi. Irashobora kwinjiza cyangwa kugurisha; ugomba kugenzura hamwe na francisor. Usibye ubukode, mugihe ukorana na francise kumahugurwa, uzakenera kwishyura igice cya kabiri. Ibi byitwa Kwamamaza kwisi yose.

Aya mafranga azakoreshwa mugushyira mubikorwa ingamba zo kwamamaza zigamije gukomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa kurwego rwisi. Uzakira kandi inyungu itaziguye ivuye muri ibi, kandi mu ifasi yumujyi wawe, kumenyekanisha ikirango biziyongera. Kubwibyo, abaguzi bazahindukira mumahugurwa yawe kugirango ubone francise hanyuma uzabona amafaranga. Birumvikana ko bagomba no gusangira naba francisor.

Gukora imirimo yo mu biro muri francise kumahugurwa bitwara inshingano zimwe. Ubwa mbere, wemeye gukurikiza byimazeyo amabwiriza yose yateganijwe kandi ntuyatandukane. Gutandukana kwose bigomba kuganirwaho na francisor hakiri kare. Azatanga inzira cyangwa abuze ishyirwa mubikorwa ry'igikorwa cyerekanwe. Ubufaransa kuri sitasiyo ya serivise ni umushinga wubucuruzi nyirizina, bigerwaho nimbaraga zawe n'amafaranga yawe. Byongeye kandi, wishyura amafaranga yuburenganzira bwo gukora ibikorwa mwizina ryamamaye kandi rizwi.

Urabona inyungu nyinshi mubisubizo. Ubwa mbere, mugihe ukorana na francise yamahugurwa, urashobora kwiringira ko ibikorwa byawe bizahita bikurura umubare munini wabakiriya. Ibi bizabaho bitewe nuko ukoresha ikirango kizwi kandi kizwi. Byongeye, ufite amahirwe menshi yo guhura na francisor muburyo butaziguye kuburambe bwakazi. Inyandiko zose zikenewe zumutwe, ibikoresho byamakuru, ibikoresho, nubumenyi-bizaguhabwa ukurikije ibikubiye mu masezerano, uzabishingira mu rwego rwinyandiko yumutwe. Amategeko agomba gukurikizwa byimazeyo kugirango isosiyete yawe igere kubisubizo bitangaje. Iterambere rya francise kumahugurwa rishobora guhura ningorane zimwe, ariko, zirashobora gutsinda byoroshye mugihe witeguye hakiri kare.

Birakenewe gukora isesengura rya swot mugice kibanza, no mugihe cyo gutegura umushinga. Iki gikoresho kizagufasha kumenya ibyiza nibibi byumushinga wawe wubucuruzi. Byongeye kandi, amahirwe n'ingaruka bigomba no kwitabwaho niba ukora sitasiyo ya serivisi kuri francise. Kora ufite ikizere kugirango urebe ko ufite ibyiza byose byo guhatanira kandi urwego rwo hejuru rwo kuramba mumushinga wibiro byawe.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwa serivisi yimodoka ni umushinga wubucuruzi utanga ikizere cyane, ariko, mugihe cyo gushyira mubikorwa, birashobora guhura nibibazo bitunguranye. Niyo mpamvu bikwiye gukora ubushakashatsi bwisesengura hakiri kare gukusanya amakuru akenewe no kuyashyira mubikorwa nkuko byateganijwe. Korana na francise neza, hanyuma uzagumana uburenganzira bwo kuba umugabuzi wihariye mumujyi wawe igihe kirekire. Ubufaransa bugurwa neza kugirango ugire icyitegererezo cyateguwe kandi gikora, kiyobowe nacyo, bizashoboka kubaka ibikorwa byo kwihangira imirimo bizakora neza. Niba ushishikajwe na serivise yimodoka kandi ukaba ushaka ubwoko bukwiye bwa francise, noneho birashobora kuba byiza ubaze iduka rya francise, cyangwa portal imwe isa nkaho amakuru nkaya aboneka kumugaragaro.

Serivise yimodoka irangwa numubare munini wabakiriya niba iherereye ahantu heza. Mugihe uhisemo francise, uzirikane ko ugomba gukorana nikirangantego kizwi kugirango winjize amafaranga menshi mumikoranire nubufatanye. Ubufaransa bwa serivisi yimodoka bugomba kumenyekana kwisi yose, ariko cyane cyane mumujyi wawe.

Intsinzi yubucuruzi bwawe biterwa nibi. Birumvikana, urashobora kugura francise ya serivise yimodoka itazwi neza muri leta yawe. Urashobora kwishura urwego rwo hasi rwo kumenyekanisha ibicuruzwa ukwemerera guhitamo ibikorwa byawe byubucuruzi wifashishije amabwiriza, ibipimo, hamwe nubumenyi-kuburyo ushobora gutsinda byoroshye abanywanyi bawe nyamukuru. Ariko rero, ugomba gukoresha amafaranga menshi mukwamamaza. Nyuma ya byose, ikirango kidakunzwe cyane ni, amafaranga arakenewe kugirango yongere urwego rwo kumenyekana.

Urwego rwo hejuru rwo kumenyekanisha ikirango kurwego rwisi ndetse no kubutaka bwigihugu cyawe ntabwo ari garanti yo gutsinda. Ugomba kandi gusobanurira abakiriya bawe ko uri umugabuzi wemewe, aho wafunguye mubutaka bwumujyi. Ibi nibyingenzi cyane kugirango tumenye neza ko abakiriya bahora. Gukorana na francise bikubiyemo no kwitondera abo bahanganye bazahatanira nawe kubyo ukunda abaguzi. Isesengura rihiganwa nimwe mubikoresho bifatika byo kumenya ubushobozi bwawe mugihe ukorana nabaguzi. Bizashoboka kumva impinduka ufite kugirango utsinde iyi guhangana ikaze, intego yayo ni ugukurura abakiriya benshi bashoboka.

Akenshi, birakenewe gukoresha uburyo bwo guta. Iyo ufunguye francise ya serivise yimodoka, ibiciro birashobora kuba bihendutse cyane kurenza abo mukurwanya. Birumvikana ko bidakwiye kugurishwa bihendutse cyane, ariko, urashobora kugabanya gato amafaranga winjiza kandi mugihe kimwe ntukajye mubutaka bubi kugirango umenye neza ko umubare munini w’abakiriya binjira mubyiciro byambere. Mubyongeyeho, niba abakiriya base churn itangiye, hagomba gufatwa ingamba zihutirwa. Icyambere, ugomba gusesengura imikorere y'ibiro no kumva impamvu iki gikorwa cyatangiye. Bumwe mu buryo bwo kuvura abakiriya ni ubushobozi bwo gutangira kuzamurwa no gukora ibiciro bitandukanye.

Abantu bakunda guhabwa amahirwe yo kugura ubwoko runaka bwibarura cyangwa serivisi kubiciro biri hasi.

Gukorana na serivise yimodoka ni umushinga ugomba gukorwa hitawe kubirambuye. Ndetse nibintu bisa nkibidafite agaciro byamakuru birashobora kugira itandukaniro rikomeye niba urebye neza. Gukorana na serivisi yimodoka munsi ya francise bigomba gutanga icyifuzo cyo kwishyura buri kwezi, kubyo ukeneye kwinjiza amafaranga arenze make rwiyemezamirimo usanzwe kuko abantu bakora mwizina ryabo ntibagomba kwishyura amafaranga yubufaransa. Wowe, nkumukwirakwiza wihariye na franchisee, utegetswe kwishyura kugeza 9% byamafaranga ushobora kubona. Byongeye kandi, mugihe ugurisha francise, ugomba no kwishyura amafaranga yigihe kimwe murwego rwambere.

Imodoka yo gusana imodoka ni umushinga wubucuruzi ugezweho ushobora guteza imbere nurwego ntarengwa rwo gukora, hubahirijwe cyane ibipimo byateganijwe. Mu rwego rwo gukorana na francise, wowe, nkumuntu ukwirakwiza wenyine, ufite inshingano runaka uhagarariye ikirango ko, icya mbere, yiteze ko wandukura neza inzira y'ibiro. Nyuma ya byose, ibiciro byicyubahiro birashobora kubangamira ikirango niba udakurikije amabwiriza murwego rwo kuvugurura francise. Mubyongeyeho, buri kwezi, uzishyura francisor kugeza 10% yinjiza yakiriwe. Ubu ni ubwoko bubiri bwintererano, amaherezo igizwe namafaranga ashimishije cyane, gusa niba ukora ibikorwa byo gusana francise, hanyuma imodoka, imiterere yabo igomba kwitabwaho bikwiye. Kora ikintu kubusa kubakoresha kugirango bagabanye serivisi zawe.

Urashobora gutangiza kuzamurwa mu ntera; urashobora kandi gukoresha ubwoko butandukanye bwo kugabanyirizwa. Urashobora kuganira na francisor kugirango utange inyungu kubwoko butandukanye bwibice. Gukosora ni ngombwa cyane mu kwita ku modoka no kuzikorera ubuhanga. Kugira francise bizagufasha guhangana ningorane zose.

Niba uri rwiyemezamirimo w'inararibonye ufite amikoro akenewe, noneho birakenewe guteza imbere francise yo gusana imodoka. Uyu mushinga wubucuruzi ufite amahirwe yose yiterambere. Ugera ku ntsinzi hamwe nigiciro gito, bityo ukemeza urwego rwo hejuru rwo guhatana. Isosiyete yawe izashobora kuyobora isoko ku ntera nini y’abatavuga rumwe nayo, ifata imyanya izana urwego rwiza rwinjiza. Inzira yo gukorana na francise yo gusana imodoka irashobora kuba ingorabahizi. Kurugero, abanywanyi bashoboye gukoresha uburyo bwubuhemu bwurugamba.

Kubwibyo, ugomba gusa kuba witeguye, umaze gukora analyse mbere. Mu rwego rwo guteza imbere francise yawe yo gusana imodoka, ugomba kuba ufite ibikoresho runaka byamafaranga mugihe habaye ibibazo, bizakenera gukoreshwa muguhagarika iterabwoba. Ntibishoboka kugera kubisubizo utiriwe ufata ibyago, kora rero wizeye. Imodoka yawe yo gusana imodoka izagira amahirwe yose yo gutsinda nkuko ukora mwizina ryamamaye kandi ryashizweho.

Ubufaransa bwo kwikorera serivisi yimodoka izakora neza gusa iyo ihuye niterambere ryiza kandi rifite ubushobozi. Kugirango udafite ibibazo, ukurikize byimazeyo ibipimo, amabwiriza yagenwe, n'amasezerano yose yagiranye na nyirubwite. Birumvikana ko amategeko yaho nayo atagomba kurenga mugihe akorana na francise. Bitabaye ibyo, urashobora kubona ingaruka zidashimishije. Niba uri mubucuruzi bwa serivisi yimodoka yikorera wenyine, bigomba kumvikana neza ko ugomba gukurikiza amategeko atandukanye. Baguha ubushobozi bwo guhangana neza nakazi ka francise.

Niba ukora ibikorwa byimodoka yikorera wenyine francise izagufasha gushiraho imirimo yo mubiro muburyo bukwiye. Uzungukirwa no gushushanya imbere kandi bidasanzwe. Na none, imyambarire y'abakozi izafasha kuzana urwego rwibigo murwego rwo hejuru. Ariko witondere bikwiye kwikorera muri serivisi yimodoka. Bikwiye kuba byiza kandi ntibitesha umutwe uyikoresha. Noneho bazashaka kongera gukoresha serivisi zawe nyuma. Niba utanze amahirwe yo kwishora mubikorwa byawe bwite murwego rwa serivisi yimodoka, noneho uracyakeneye umuntu uzabaza niba hari ikintu kidasobanutse.

Uhagarariye franchise rwose azaguha amabwiriza yose akwiye.

Birakenewe gukorana na serivise nziza zo hejuru, kubahiriza byimazeyo ibipimo byose bya francise. Icyo gihe ni bwo uzabona intsinzi ishimishije. Iterambere ryimikorere yimodoka yimodoka yimishinga ni umushinga wuzuye inshingano. Kugirango rero mubikorwa udafite ingorane zose, ugomba gukoresha tekinoroji yo murwego rwohejuru. Uzakirwa na francisor, kandi uzakenera no kuyikoresha ukurikije amabwiriza. Igikorwa cyo gushyira mubikorwa francise ya serivisi yimodoka yikorera wenyine irashobora kuba yuzuyemo ibibazo nibibazo bitandukanye.

Kugirango ubitsinde neza, ugomba gukora imyiteguro ibanza. Igizwe nibikorwa byo gusesengura no gutegura gahunda yubucuruzi. Kurugero, isesengura rya SWOT rizaba igikoresho cyingirakamaro kuri wewe. Bizagufasha kumenya neza ibyiza nibibi byumushinga wawe. Ariko ibi ntibigarukira kumikorere yiki gikoresho cyiza kandi cyiza. Itanga kandi ubushishozi kumahirwe ya francise hamwe ningaruka ushobora guhura nazo mugihe cyiterambere rya francise.

Ubufaransa bwo gusana amakamyo nundi mushinga wubucuruzi nyirizina, ushobora kuba ufite ibibazo byo gukorana. Kugira ngo wirinde ikibazo gikomeye, ugomba kwitegura neza no kumva ingaruka ushobora guhura nazo. Na none, ibishoboka bigomba guhurizwa hamwe kandi bifite hafi, kugirango mugihe habaye amahirwe bihinduka hamwe nibikorwa byiza. Mugihe ukorana na francise, ugomba kumenya umubare winshingano wafashe. Ubwa mbere, mugihe cyo guteza imbere francise yo gusana, ugomba kubahiriza byimazeyo ibipimo, amabwiriza, kandi ugakemura ibibazo bya tekiniki neza. Byongeye kandi, gusana francise bigomba gukemurwa kuburyo imizigo itangwa neza.

Inzobere zawe zigomba kuba zifite urwego rwo hejuru rwimpamyabumenyi. Erega burya, bashinzwe iterambere ryimirimo yo mu biro iteje akaga. Niba ukoze nabi hamwe na Franchise yo gusana amakamyo, ushobora guhura nimpanuka. Iri ni iterabwoba rikomeye rishobora kwangiza bidasubirwaho izina ryawe nurwego rwicyizere cyabaguzi. Ibiciro byicyubahiro bizwi ko aribyo bikomeye.

Tanga ikamyo yawe kandi usane ubwitonzi budasanzwe hamwe na francise. Uzaba ufite inshingano kuri francisor kugirango asohoze neza inshingano zawe, azumva neza ko nawe ufite inshingano zo kwishyura amafaranga runaka. Mu cyiciro cya mbere cyamakamyo yo gusana francise, aya ni amafaranga rimwe. Byongeye, niba ukomeje kwakira amafaranga, ugomba rero kohereza hafi 9% yinjiza buri kwezi kuri konti yikimenyetso. Niba ukora mu gikamyo no gusana bikorwa munsi ya francise, noneho ingaruka sosiyete ihura nazo zigomba guhagarikwa mugihe. Ntushobora kuzana mubihe bikomeye, kuko birashobora kukwangiza cyane.

Nibyiza gusobanura inzira murwego rwambere, gusa kubwibyo uzakenera kwiga imibare ifatika. Fata ibyemezo byiza byo kuyobora ukurikije amakuru yakiriwe. Amakamyo agezweho yo gusana francises murashobora kuyasanga kubikoresho bya interineti bijyanye. Mbere yo guhitamo amahitamo, gereranya ubwoko bwatanzwe bwimikoranire hanyuma umenye aho ibintu byiza biri.