Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwa resitora ya Jeworujiya nigikorwa cyihariye kijyanye no kugaburira abantu. Muri rusange, niba tuvuga kuri francise, noneho ubu ni ubwoko bwubucuruzi bushyirwa mubikorwa hakurikijwe ibisabwa bitandukanye. Shyira mubikorwa francise ya cafe ya Jeworujiya neza kandi neza, wirinde amakosa. Noneho ntuzagira ikibazo na francisor cyangwa sitasiyo yisuku na epidemiologiya. Nyuma ya byose, birashoboka cyane ko uzashaka gukurikiranwa no gufatwa mugushyira mubikorwa nabi ibikorwa byabo. Ugomba kwitegura kubwibyo, korana na francise ya resitora ya Jeworujiya kurwego rukwiye.

Ibicuruzwa byose bigomba kuba bishya, kandi isuku igomba kubungabungwa kurwego rukwiye. Niba uhisemo kujya muri resitora ya Jeworujiya ukagura francise, shakisha uburyo bwiza. Hano hari imbuga zihariye kuri interineti aho uzasangamo amakuru arambuye kubyerekeye francises ya resitora ya Jeworujiya iri murwego rusange kandi ushobora kwinjira mubiganiro na francisor.

Restaurant yo muri Jeworujiya, ikorera munsi ya francise, irangwa nurwego rwo hejuru rwa serivisi, nayo irimbishijwe muburyo bwa sosiyete. Byongeye kandi, abategereza hamwe nabandi bakozi ba serivisi bagomba kubahiriza imyambarire. Nibikorwa bisanzwe kandi bifasha kurema ikirere kidasanzwe. Ubufaransa bwa resitora ya Jeworujiya nabwo buteganya gushiraho menu yihariye. Birumvikana ko muri resitora ya Jeworujiya ikorera munsi ya francise, ibiciro bizaba biri hejuru cyane. Ariko kandi yagenewe ubwishyu bwabaguzi bazi icyo bakora.

Birumvikana ko ushobora kugera kubantu benshi bakurikirana kandi ugatanga amafunguro kubiciro bitandukanye kugirango wongere amafaranga. Ugomba kubahiriza amabwiriza yose, ugakora ibikorwa ukurikije amahame yisuku, hanyuma, ingaruka zawe zizaba nke. Bazaturuka gusa kubanywanyi bashobora gutanga serivisi nziza. Kugirango serivise yawe ya francise ya Jeworujiya itunganye, shakisha abanywanyi bawe kandi ube indashyikirwa muri bo ukoresheje uburambe n'ikoranabuhanga.

Amashanyarazi muri Namibiya afite inyungu nyinshi, muri ba rwiyemezamirimo bo mu nzego zitandukanye. Ku bijyanye na francise, birakwiye ko tumenya ko Namibia izamura urwego rwubukungu bwigihugu mu guteza imbere urwego ruto, ruciriritse, n’ibikorwa binini by’inganda. Buri franchise izatangira kongera inyungu yikigo, ndetse nurwego rwubucuruzi muri Namibiya, kuko hariho imishinga myinshi ihenze yo kwitoza. Ku buryo bugaragara, iyo umukiriya yakiriye francise, yiyemeza gukora ubucuruzi bwiteguye, hamwe no kugabanuka kwuzuye kuri zeru yingaruka zitandukanye ningorane. Inzobere zuru ruganda, hamwe nikirangantego kizwi cyane, zizakora imishinga itandukanye yiteguye kuzamura ibicuruzwa, ubucuruzi mubicuruzwa, no gutanga no gushyira mubikorwa serivisi. Namahugurwa y amahugurwa, hazakorwa amasomo menshi azatanga amakuru kuri serivisi zo kwamamaza no kwamamaza kugirango yongere ibicuruzwa.

Inzira zakazi zuburyo butandukanye bwo gukora igitekerezo nuburyo bwiza bwo kwiteza imbere hamwe no gusoza inyandiko zidasanzwe zemeza ubufatanye. Guhitamo neza, uzakora muburyo bwo kugura francise muri Namibiya, ugira uruhare mugushinga umushinga wawe.