Ingingo-y-francise ni umushinga wubucuruzi ushimishije cyane, mugushyira mubikorwa ugomba gukurikiza byimazeyo ibipimo byose byavuzwe mumasezerano, hamwe namabwiriza. Iraguha amahirwe yo gukoresha neza francise yawe, bityo ukaba rwiyemezamirimo watsinze kandi wateye imbere. Iyo ukorana na francise, birakwiye kandi kwibuka urutonde rwintererano zitandukanye zitangwa kugirango francisor ibone ubushishozi mugusabana nababigenewe gusa. Nukuri uri umugabuzi wihariye, witwa franchisee murwego rwa francise kubintu byikibazo. Niba urimo gukemura ikibazo, noneho francise igomba gukundwa mumujyi wawe. Uru nimwe murufunguzo rwo gutsinda kuva ikirango kitamenyerewe ntigishobora gukorana kimwe nikirangantego kizwi.

Niba uri mubucuruzi bwo gutanga kandi ukaba ushaka gufungura ingingo kubutaka bwumujyi wawe, urashobora kwiga francises zose kumasoko. Nibikorwa bisanzwe bihuriweho nubwoko bwose bwibikorwa.

Kwakira ingingo francise iguha amahirwe yo guhangana neza nabatavuga rumwe nawe niba ushushanya imbere ninyuma muburyo bwo guhuza neza umwimerere. Birumvikana ko imyambarire igomba kandi kubahirizwa byimazeyo niba ukora francise. Iri ni ryo tegeko hafi ya francisees zose zikurikiza. Umufaransa arashobora kugenzura ingingo yawe yikibazo wohereza umuguzi wibanga, cyangwa komisiyo. Nibikorwa bisanzwe muri francises nkuko abagabuzi bakeneye gukurikiranwa. Amakuru yose aturuka kubaguzi b'amayobera yohererezwa abahagarariye ibicuruzwa.

Niba udashyize mubikorwa nabi uburenganzira washinzwe kubimenyetso byikibazo, ibibazo birashobora kuvuka, kugeza kuburenganzira bwo gukoresha ikirango. Kubwibyo, ugomba gukurikiza amabwiriza, ukayubahiriza neza kandi nta makosa. Ikimenyetso cyo gutanga ibicuruzwa bitanga francise ifite inshingano zimwe zo gukuramo umutungo wamafaranga kugirango francisor. Ariko ibi ntibigarukira gusa kurutonde rwinshingano wiyemeje kugirango usubize inyungu uhabwa nikirango. Kurugero, ingingo yo gutanga uburenganzira igura imigabane cyangwa serivisi bimwe mubisabwa bisabwa kuva muri francisor. Ibi bitanga nyirubwite amahirwe yo no kunguka mubikorwa n'imikorere yawe. Uburenganzira ni umushinga ushobora kubonwa nkuburyo bwo kwihana.

Ingingo yo gutanga imigabane ikurwaho nayo ntisanzwe kandi inatanga imisanzu buri kwezi, bisa no kwishyura ubukode. Ubwa mbere, ingingo yikibazo ishobora kugabanywa irashobora gutanga amafaranga rimwe, yishyuwe rimwe. Kugera kuri 11% byamafaranga utanga gushora mubyiciro byambere. Mu bihe biri imbere, uburenganzira ku ngingo yikibazo nabwo butanga umusanzu runaka muburyo bugera kuri 9% byurwego rwinjiza wakiriye mugihe runaka. Ibi nibikorwa bisanzwe, ariko, hariho ibisobanuro bitandukanye no guhinduka. Kurugero, mugihe wumvikanye, mugihe ushyira mubikorwa francise, urashobora kugabanya umubare wimurwa buri kwezi kumafaranga ya konti ya francisor.

Inzira yo gukorana na francise ntabwo igoye cyane kuberako ufite amakuru yose akenewe kurutonde rwubu ufite. Imikoranire nubu bwoko bwimishinga yubucuruzi ntabwo itwara ibyago byinshi nkaho watezimbere umushinga guhera. Gura francise kugirango ukoreshe amabwiriza yiteguye kandi akora ingingo-yibibazo byagaragaye neza mugushyira mubikorwa umushinga wubucuruzi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gutoragura ni umushinga wubucuruzi bijyanye. Niba ushaka kuyiteza imbere nurwego ntarengwa rwumwuga, ugomba gukurikiza byimazeyo amahame no kubahiriza amabwiriza ateganijwe mumasezerano. Noneho francisor ntacyo izakurega, kandi uzagumana uburenganzira bwo kuba umuguzi wihariye wikirango. Iyo ukorana na francise, ufite inshingano zitandukanye. Icya mbere muri byo ni ukubahiriza byimazeyo igice cyamasezerano. Iya kabiri ni inshingano zo kwishyura imisanzu.

Byongeye kandi, ubanza, wishyura inshuro imwe, hanyuma, buri kwezi ukuramo kugeza 9%. Byongeye, ubu ni ubwoko bubiri bwintererano. Igice cya mbere cya francise kumwanya wo gutanga amabwiriza yitwa royalties. Ni ingirakamaro kandi iri hagati ya 2 na 6%, byongeye, amafaranga abarwa nkijanisha ryamafaranga yakiriwe mukwezi. icya kabiri, ntigifite akamaro buri kwezi nigice cyo kwamamaza kwisi yose. Bikorwa muburyo bwa 1 kugeza 3%. Biragaragara ko amaherezo, uzishyura hafi 10% buri kwezi kuburenganzira bwo gukora munsi yikimenyetso kizwi.

Byumvikane ko francise kumwanya wo gutanga ibicuruzwa iboneka kugirango igire ubushobozi bwayo bwo mu rwego rwo hejuru, ikirangantego kizwi, nibindi byiza.

Mugihe ugurisha francise, wishyura ibiciro bijyanye. Uzakenera guteza imbere umushinga wubucuruzi kumafaranga yawe kandi wishyure icyarimwe icyiciro cyambere. Ibi ni hafi 11% yishoramari ryawe, nabyo ni byinshi. Ubufaransa bwo gukusanya imigabane bizakorana nubushobozi buke gusa niba ufite uburyo bubishoboye kandi bushinzwe. Kugirango ukore ibi, uzakenera gukora ibikorwa byose byo kwitegura kumiterere yubu. Ubwa mbere, hariho isesengura.

Bikorwa hakoreshejwe ibikoresho bitandukanye. Kimwe mu bikoresho bifatika byo gusesengura mbere yo gufungura franchise ku kibazo ni isesengura rya swot. Hifashishijwe iki gikoresho cyiza-cyiza, uzashobora kumenya neza ingaruka ugomba guhura nazo nibigomba gukorwa kugirango ubitsinde. Amahirwe yose nyayo murwego rwiterambere rya francise kumurongo wo gutanga amabwiriza nayo azagenwa ukoresheje iki gikoresho cyiza. Ariko ibi ntibigabanya urutonde rwibyiza byuburyo bwo gusesengura bwavuzwe haruguru. Hifashishijwe isesengura rya swot, urashobora gusesengura ibyiza nibibi byakazi hamwe na francise kumurongo wo gutumiza. Kuboneka kwamakuru agezweho bizatanga urwego rwo hejuru rwo guhangana nu mushinga.

Uzashobora kurwana muburyo bungana nabanzi nabahanganye, kandi uzashobora gutsinda byoroshye benshi muribo.

Koresha urubuga rwawe nurwego rwo hejuru rwo gukora neza, utange ibisubizo mugihe cyo kwandika. Witondere byumwihariko kubitegeko, kuko urimo ukora kuri francise. Kubwibyo, ibikorwa byawe byubwanditsi bigomba kunyura neza kandi nta gutindiganya, nta nkomyi. Nyuma ya byose, ufite inshingano zo kureba niba ikirango kitagira igihombo. Amabwiriza agomba guhabwa abayasohoye. Itangwa ryabo rigomba gukemurwa ninzobere zibishoboye.

Ikintu cya franchise gikeneye indangamuntu. Ibi biroroshye cyane kubigeraho niba ukora ibikorwa ukurikiza byuzuye amabwiriza na algorithms. Uzakira imyambarire y'abakozi hamwe na kode yo gushushanya ibibanza umaze gusinya amasezerano. Umugereka winyandiko zizatanga amakuru yose akenewe muburyo bwuzuye. Gutangiza ingingo-y-francise ni inzira yubucuruzi igusaba kumenya neza ibishobora kukubangamira kubanywanyi. Bakunze kwifashisha inzira zubuhemu. Ibi ntibishobora kwirindwa; ariko, umuntu arashobora kwitegura neza.

Iterambere ryibikorwa byo kwitegura rigomba kurangira igihe. Na none, niba ugurisha francise kumwanya wo gutora, ugomba guhora wiga imibare iriho. Ibi bizatanga igitekerezo cyukuntu uhanganye nakazi keza ka biro. Uzuza imirimo yose hanyuma urashobora kugera ku ntsinzi, ubone uburenganzira bwo kuyobora isoko. Igikorwa cya francising kumwanya wo gutora ntigikwiye kuba kinini. Nyuma ya byose, uzagira ubushobozi bwawe uburambe butagereranywa bwa francisor, ikoranabuhanga ryayo, nuburyo bwo kumenya.

Amashanyarazi muri Namibiya afite inyungu nyinshi, muri ba rwiyemezamirimo bo mu nzego zitandukanye. Ku bijyanye na francise, birakwiye ko tumenya ko Namibia izamura urwego rwubukungu bwigihugu mu guteza imbere urwego ruto, ruciriritse, n’ibikorwa binini by’inganda. Buri franchise izatangira kongera inyungu yikigo, ndetse nurwego rwubucuruzi muri Namibiya, kuko hariho imishinga myinshi ihenze yo kwitoza. Ku buryo bugaragara, iyo umukiriya yakiriye francise, yiyemeza gukora ubucuruzi bwiteguye, hamwe no kugabanuka kwuzuye kuri zeru yingaruka zitandukanye ningorane. Inzobere zuru ruganda, hamwe nikirangantego kizwi cyane, zizakora imishinga itandukanye yiteguye kuzamura ibicuruzwa, ubucuruzi mubicuruzwa, no gutanga no gushyira mubikorwa serivisi. Namahugurwa y amahugurwa, hazakorwa amasomo menshi azatanga amakuru kuri serivisi zo kwamamaza no kwamamaza kugirango yongere ibicuruzwa.

Inzira zakazi zuburyo butandukanye bwo gukora igitekerezo nuburyo bwiza bwo kwiteza imbere hamwe no gusoza inyandiko zidasanzwe zemeza ubufatanye. Guhitamo neza, uzakora muburyo bwo kugura francise muri Namibiya, ugira uruhare mugushinga umushinga wawe.