Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imbwa ishyushye francise izana inyungu zikomeye kuri rwiyemezamirimo uhisemo kuyiteza imbere. Ba umugabuzi wa mbere wihariye mu mujyi wawe muganira na francisor kubyerekeye amahirwe yo gushyira mubikorwa umushinga wubucuruzi muburyo bwihariye. Imbwa ishyushye francise nayo irashimwa kuko nta mpamvu yo guhanga ikintu gishya. Ufata gusa imishinga yubucuruzi yiteguye ukayigana burundu, ukurikije umwihariko wakarere. Birumvikana ko bimwe mubintu biri kuri menu bishobora guhinduka bitewe nibyo abantu bakunda. Ariko, ibyingenzi nyamukuru bisa nibyatanzwe mugihugu cyaba francise.

Nibintu byoroshye, kwitegereza bitezimbere cyane imibereho yawe. Imbwa ishyushye igomba kwitabwaho bikwiye kubera ko inzira yo kuyikora no kuyigurisha igira ingaruka ku rwego rwabakiriya. Ubufaransa ni urutonde rwose rwibintu bitandukanye, bikurikira uzagera kubisubizo bitangaje. Kurangiza, uhitamo byumwihariko umushinga wubucuruzi, ugashyira mubikorwa, ushobora gushingira kuburambe bwubwoko bumaze gushingwa ibikorwa byo kwihangira imirimo.

Imbwa ishyushye irashobora gutangwa mugihe ugeze kumasezerano na francisor. Kugirango ubone francise ibereye, reba imiyoboro ijyanye na enterineti. Ububiko bwa franchise ntabwo bujyanye no kugurisha imbwa zishyushye gusa. Hariho ibindi byinshi byingirakamaro byo gushakisha. Hitamo uburyo bwiza bwimikoranire kugirango ejo hazaza ufite amahirwe yose yo kugera kubisubizo byingenzi. Imikorere yimbwa ishyushye ikora neza igera kubisubizo bitangaje ibisabwa kugirango irushanwa.

Urashobora gutuma bibaho bitatewe gusa nuko ufite ikirango kizwi kwisi yose ufite. Urashobora kandi kwishimira ko, mugihe ugurisha francise yibiribwa, washarishije ibibanza muburyo bwa societe, wambaye neza abakozi, kandi ugurisha ibicuruzwa bimwe nkurugero, muri Amerika cyangwa mubumwe bwi Burayi. Ibi birashobora kugira ingaruka nziza kurwego rwibisabwa nabaguzi. Erega burya, abantu bakunda ibintu byose bishya, ndetse nabanyamahanga. Niyo mpamvu francise yibiryo byihuse ifite amahirwe yose yo gutsinda nkubucuruzi.

Amashanyarazi muri Namibiya afite inyungu nyinshi, muri ba rwiyemezamirimo bo mu nzego zitandukanye. Ku bijyanye na francise, birakwiye ko tumenya ko Namibia izamura urwego rwubukungu bwigihugu mu guteza imbere urwego ruto, ruciriritse, n’ibikorwa binini by’inganda. Buri franchise izatangira kongera inyungu yikigo, ndetse nurwego rwubucuruzi muri Namibiya, kuko hariho imishinga myinshi ihenze yo kwitoza. Ku buryo bugaragara, iyo umukiriya yakiriye francise, yiyemeza gukora ubucuruzi bwiteguye, hamwe no kugabanuka kwuzuye kuri zeru yingaruka zitandukanye ningorane. Inzobere zuru ruganda, hamwe nikirangantego kizwi cyane, zizakora imishinga itandukanye yiteguye kuzamura ibicuruzwa, ubucuruzi mubicuruzwa, no gutanga no gushyira mubikorwa serivisi. Namahugurwa y amahugurwa, hazakorwa amasomo menshi azatanga amakuru kuri serivisi zo kwamamaza no kwamamaza kugirango yongere ibicuruzwa.

Inzira zakazi zuburyo butandukanye bwo gukora igitekerezo nuburyo bwiza bwo kwiteza imbere hamwe no gusoza inyandiko zidasanzwe zemeza ubufatanye. Guhitamo neza, uzakora muburyo bwo kugura francise muri Namibiya, ugira uruhare mugushinga umushinga wawe.