Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ikirahuri francise ni umushinga wubucuruzi, bisaba icyifuzo cyubucuruzi busobanutse. Gukora neza kandi byihuse, ukurikiza ibipimo byose franchise iguha kugirango udafite ingorane mugushyira mubikorwa umushinga wubucuruzi. Iyo ushyira mubikorwa uburenganzira, ikirahuri kigomba kwitabwaho bikwiye, aribyo ubwiza bwo gutunganya. Kora ibirahuri muburyo bwo gukurura umubare munini wabaguzi. Kugira francise bigufasha kwemeza ukuri ugomba kuvugana nawe. Nyuma ya byose, ufite kuri disikuru nziza-nziza, tekinoroji igezweho, ubumenyi-bwihariye, nibindi.

Gukorana na francise yikirahure bikubiyemo inshingano kuri francisor kugirango imyitwarire myiza yubucuruzi bwawe. Ubwa mbere, abakozi bawe barashobora kuba bafite imyambarire. Bambara imyenda isobanuwe neza ihuye nurwego rwashyizweho na francisor. Byongeye kandi, kuranga bigomba kubahwa, kuko uburyo ni ngombwa kugirango francise ikore neza. Indorerwamo uburenganzira ni umushinga wubucuruzi, mugushyira mubikorwa ukuramo ijanisha runaka ryamafaranga winjije nkumusanzu kuri konti ya francisor. Ku cyiciro cyambere, watanze icyarimwe. Ingano yacyo irashobora gutandukana kuva 9 kugeza 11% ukurikije amafaranga winjije.

Ikirahuri francise nayo itanga ubwishyu bwamafaranga yubukode. Iyi ntererano iratandukanye nkijanisha ryinjiza kandi irashobora kuva kuri 2 kugeza kuri 6%. Byongeye kandi, amafaranga yimisoro arashobora kubarwa atari ayinjiza, ahubwo ni ibicuruzwa. Gukorana nicyubahiro cyikirahure birashobora kandi kuzana inshingano zimwe kuruhande rwa franchisee. Urashobora kugura ibicuruzwa bitandukanye kumafaranga yatanzwe na francisor, bityo ukamuha kugurisha inyungu. Byongeye kandi, mugihe ushyira mubikorwa umushinga nkuyu, ugomba kwibuka kubyerekeye amafaranga yo kwamamaza yishyurwa buri kwezi kuri konti ya francisor.

Gukorana na francise francise ikubiyemo ingaruka zitandukanye zigomba gusuzumwa no kwitabwaho mugihe dushyira mubikorwa umushinga wubucuruzi. Kurugero, imwe mubibazo ni ukubaho umubare munini wabanywanyi kumasoko yamaze gufata imyanya itandukanye no kuyifata. Ugomba guhangana nabo winjira mumasoko hamwe nicyubahiro gishya cyindorerwamo. Kugirango ukore ibi, ugomba gukoresha ubuhanga, ubumenyi, nuburambe buhari. Ikoranabuhanga, amakuru, hamwe namakuru yubushakashatsi francisor iguha nayo igufasha murugamba rutoroshye hamwe nabanywanyi bo kugurisha. Ikirahuri francise ihinduka umushinga wubucuruzi wunguka, mugihe ushyizwe mubikorwa neza.

Ikirahuri kigurisha francise gishobora kugerwaho gusa nubushobozi buke mugihe ukurikiza byimazeyo amabwiriza kandi ukurikiza amategeko ya leta. Mugihe ushoboye kwirinda ikirego icyo aricyo cyose. Nubwo washyikirijwe ikintu, bizashoboka gusubiza neza ukoresheje data base. Nyuma ya byose, nk'igice cya francise ikirahure, rwose uzagira agasanduku keza k'ibikoresho ufite. Nubwa mbere, software, hamwe nubufasha bizashoboka gushyira mubikorwa neza umurimo wose wibiro. Urashobora gukoresha francise ukurikije amafaranga runaka.

Uzashora imari mugutezimbere umushinga, kandi francisor agomba gukuramo hafi 10% yumushinga wose. Nicyo bita umusanzu wamafaranga. Ntabwo ikoreshwa gusa muri francise ya francise. Ibi nibisanzwe rwose kandi biratandukanye mubunini. Mubisanzwe, ubwishyu bumwe ntabwo burenga 11% kandi ntibushobora kuba munsi ya 9% yubwishyu bwambere. Ukoresha amafaranga runaka mukuzamura francise kubirahuri byumuyaga kandi, wongeyeho, wishyura kandi uburenganzira bwo gushyira mubikorwa umushinga mwizina ryubwoko buzwi cyane. Nibikorwa bisanzwe kandi ntakintu kidasanzwe, gishya cyangwa kidasanzwe kubyerekeye.

Kubirahuri byumuyaga muri francise, uzashobora kwitondera neza ubuziranenge kugirango uhuze nigishushanyo cyambere. Uzakira icyitegererezo cya francisor, hamwe nibicuruzwa ushobora kugurisha. Byumvikane ko, ugomba kumvikana muburyo bukwiye kugirango mugihe cyo gushyira mubikorwa umushinga ntugire ikibazo na gahunda ihambaye.

Niba ukorana nikirahuri cya francise, noneho umushinga wubucuruzi ugomba kuba wunguka. Nyuma ya byose, bitabaye ibyo, igishoro cyawe ntikizatanga umusaruro, kandi ntuzashobora kwishyura amafaranga yinshingano zawe. Noneho, kora impapuro nyuma yo kwitegura neza. Byongeye kandi, inzira yo gushyira mubikorwa francise kubirahuri ntigomba guhura ningorane zose, uzakenera gukora neza imirimo yose kandi ugakemura neza izo ngorane zishobora kuvuka. Ikirahure cyiza cyumuyaga kizaguha urwego rwo hejuru rwibisabwa neza. Uzashobora kongera ingano yinjira mu ngengo yimari, kugabanya amafaranga n'ibiciro kandi, nkigisubizo, ubone ingaruka zifatika.

Ingaruka yo guteranya ibintu ni uko ibintu byinshi bihurira mumugezi umwe bizakugeza ku ntsinzi. Gushyira mubikorwa ibirahuri byumuyaga ntibigomba guhura nibibazo bitavogerwa mugihe ukoze ibintu byiza. Kora neza kandi neza hanyuma ntuzagire ikibazo. Urashobora gukemura byoroshye ingorane zose, nkuko uzaba witeguye mbere. Ikirahuri cyikirahure kizakuzanira inyungu kandi urashobora kongera gushora amafaranga kugirango ufate ibyiciro byiza byisoko.

Ikirahure cyo gusimbuza ibirahuri nigikorwa cyingenzi cyubucuruzi, ukorana nicyo, ushobora gukora byoroshye ubwoko ubwo aribwo bwose bwo mu biro. Mugihe ukorana na francise, urashobora kuba umucuruzi watsinze kandi uhiganwa mugihe ukurikiza byimazeyo amabwiriza ugakurikiza ibipimo. Tegura francise yo gusimbuza ikirahure hanyuma urashobora kwishyura amafaranga mubigo wiyemeje. Uyu ni francisor, hamwe nabandi bagenzi bawe, kimwe na leta, isaba kugabanyirizwa imisoro. Niba uri mubucuruzi bwo gusimbuza no gukorana nikirahure, noneho franchise izagufasha gushiraho imirimo yo mubiro kuburyo ushobora gukora byose ukoresheje amafaranga make. Kugabanya ibiciro no kubyara inyungu amaherezo bizagira ingaruka.

Ibi nibyingenzi cyane kuzirikana, bivuze ko udakwiye kwirengagiza irangizwa ryimirimo yo mu biro kurwego rwo hejuru, kuko murubu buryo utanga francise yawe yo gusimbuza ikirahuri inyungu nziza zo guhatanira.

Iyo usabana nabaguzi, abakozi bawe ntibagomba kwambara gusa ukurikije imyambarire. Barasabwa kandi gukurikiza byimazeyo ibipimo n'amabwiriza utanga kugirango wige. Bagomba kugira ikinyabupfura, buri gihe babishoboye kandi bashinzwe gusubiza ibibazo byabaguzi. Gusimbuza ibirahuri bigomba gukorwa vuba kandi neza, franchise izagufasha kubona ibikoresho byiza ufite. Nyuma ya byose, kubwibi, uhindukirira uhagarariye ikirango kizwi, kugirango umenye ibyiza byose murugamba rwo guhatana mugihe ukorana nawe. Bizashimangirwa no kuboneka ibikoresho byujuje ubuziranenge, tekinoroji igezweho, kumenya-uburyo, nibikoreshwa neza.

Uzashobora kwakira ibikoresho biva hanze kubiciro ushobora kwishyiriraho wenyine mugihe cyimishyikirano. Ishyirwa mu bikorwa ryogusimbuza ibirahuri ntabwo bizahura ningorane zikomeye, mugihe bishyizwe mubikorwa neza. Uzakenera kwitegura hakiri kare ukora ibikorwa byose bijyanye. Icyo gihe uzatsinda, kandi uzashobora guhatanira kumvikana kangana nabatavuga rumwe nawe, ndetse nabakomeye kandi bakize. Inzira yo gukorana na francise yo gusimbuza ibirahuri izana inshingano zihariye. Usibye kubahiriza amabwiriza n'ibipimo, birakenewe kandi kumva neza ko ugomba gukuramo igice cy'amafaranga winjiza. Ubu ni ubwoko bubiri bwamafaranga, buri kimwe kibarwa muburyo bwacyo.

Ibirahuri bitanga ibirahuri ni umushinga wubucuruzi ufite akamaro, mugihe cyo kubishyira mubikorwa ugomba kumva neza ko ari ngombwa gukurikiza amategeko n'amabwiriza. Iyo ukora francise, uri umuntu ubazwa. Buri gihe francisor yitezeho raporo nogukurwaho buri kwezi. Uretse ibyo, urasabwa gukurikiza byimazeyo amahame n'amategeko. Niba ukurikiza byimazeyo amategeko, noneho kugera kubitsinzi biza byihuse. Urashobora guhangana byoroshye nibikorwa byo gukora muburyo ubwo aribwo bwose.

Mugihe ukorana na francise ikora ibirahure, urashobora kwiringira kubona ikoranabuhanga nibikoresho. Nukuvugako, menya-uburyo hamwe nikirango cyo murwego rwohejuru uri hafi yawe. Gusa ukoresheje ibi byose, birashoboka kugera kurwego rushya rwumwuga, ukarenga abo bahanganye bose. Niba ukora ibikorwa byo kugurisha no kugurisha ibirahure, noneho franchise igufasha kubaka neza inzira yumusaruro. Yongera amahirwe akomeye yo kugera ku nyungu zo guhatanira. Igomba gukoreshwa kuri byinshi. Kora ibikorwa byawe neza kandi ubuhanga, wirinde amakosa yerekeye gahunda.

Niba uri ubucuruzi bwikirahure, ugomba kwitondera byumwihariko francising. Urwego rwibicuruzwa bigomba guhura nibyakozwe kandi bigurishwa nicyitegererezo cya francisor. Iyo uhuye nabanywanyi, ibirahuri byawe birashobora kugorana. Kugirango wirinde ko ibyo bibaho, gukosora no kubanza birakenewe. Kora imirimo yose yo mu biro bijyanye, uzahora utsinda. Urashobora gutsinda amayeri yose yabanywanyi bawe. Kuzuza ibirahuri francise birashobora kandi guhura nabashinzwe ibibazo bya leta.

Kugira ngo ikibazo nk'iki gikemuke, ni ngombwa kumenya neza amategeko. Mubyukuri, ntugomba kumenya amategeko gusa ahubwo ugomba no kuyakurikiza, murwego rwo kumenyekanisha francise yo gukora ibirahure. Noneho nta kirego na kimwe kuri wewe. Iremeza neza imikorere y'ibiro. Shyira mubikorwa ibirahuri byerekana ibirahuri murwego rwohejuru rwumwuga hanyuma, ibintu bizakuzamuka. Gusa iyo ukorana na francise, ubona uburambe bwagaciro, tekinoroji yo murwego rwohejuru, nibintu byinshi byingirakamaro. Niba ushobora gushyira mubikorwa ibyo byose, ntuzabura gutera imbere.