Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igishushanyo cyo gushushanya cyemerera gukora ibicuruzwa mwizina ryihariye, ikirango. Ntibyoroshye gukora ishusho wenyine, ugomba kumenya inzira yikoranabuhanga, kimwe no kuyizana ku isoko. Uyu munsi biragoye rwose ko rwiyemezamirimo mushya yinjira ku isoko, urebye amarushanwa mubice byose byubucuruzi nibikorwa. Kugirango utangire, hamwe ninjiza mumezi yambere, hamwe no gutakaza umwanya muto, imbaraga, nubutunzi bwamafaranga, hashyizweho igitabo gifite francises, aho buriwese ashobora guhitamo ubucuruzi uko ashaka. Ubufaransa butanga uburenganzira bwo guhagararira inyungu zikigo runaka mukarere kamwe. Uko ubucuruzi bugenda butera imbere, niko ibisubizo byinjira ninjiza, kuko kugurisha no kugura amashusho, kwerekana, ubucuruzi, no gutanga serivisi francise irakenewe cyane.

Iyumvire nawe, uri rwiyemezamirimo watsinze, usanzwe ufite urusobe rw'ibicuruzwa byo kugurisha ibicuruzwa byawe, ariko uharanira kwinjira kurwego rwakarere. Dore ikibazo, kuko birashoboka kugenzura kure, ariko birashoboka. Kubwibyo, mugushakisha abantu bahuje ibitekerezo, ukoresheje francise, wongera ejo hazaza hatagira igicu kandi amahirwe yubucuruzi atera imbere. Rero, kataloge ya francise yerekana francisors hamwe na francisees hamwe no gufungura ingingo nshya kumasoko runaka yatanzwe. Ntibikenewe ko wongera gushakisha gahunda no kwiga ibijyanye na francise, igiciro nibisabwa bigaragara mububiko. Kurugero, francise yo gushushanya itanga inyungu nziza kubiciro bidahenze, hamwe cyangwa utishyuye rimwe, ibyo bikaba garanti mugihe cyo kurangiza amasezerano kandi byishyurwa mugihe cyo gusinya neza amasezerano na mbere ya ihererekanyabubasha bwose bwo gukoresha francise. Umu francisor ubwe ashyiraho ikiguzi cyamafaranga rimwe, urebye ibiciro bihari.

Ubufaransa burabona amakuru agezweho kumurongo, nyirubwite cyangwa francisors, zishobora gukorana nizindi. Amategeko yakazi ku isoko, abakiriya rusange, ikirangantego, nandi mabanga yisosiyete yatanzwe na francisor. Inkunga yinyandiko namahame yakazi, imiyoborere, no kugenzura nabyo bitangwa nyuma yubucuruzi. Inzobere za catalogi ya franchise iragufasha mubibazo byose. Uhereye ku gishushanyo, urashobora guhitamo icyifuzo cyiza mugusesengura isoko nibisabwa nabakiriya. Birashoboka guhitamo gushushanya ibishushanyo mbonera, ubuzima, inyamaswa, indabyo, amashusho, kubuzuza mumibare cyangwa kubireba byongeye. Amahugurwa n'abakozi bunganira, gushakisha ibisubizo bishya bitangwa hamwe mugihe cyose cyamasezerano.

Kugirango umenye byinshi kubyerekeye gushushanya francise, mubyukuri, jya kuri kataloge hanyuma usome ibyo abakiriya basubiramo, ibyifuzo, nibiciro. Kugisha inama inzobere zacu, birashoboka kuvugana numero zabigenewe. Twishimiye kubumva kandi dutegereje ubufatanye butanga umusaruro.