Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Isosiyete ikodesha francise numushinga wubucuruzi ufite akamaro, mugihe cyakazi aho ibibazo byingutu byanze bikunze bivuka, ibyo nabyo bikaba bishobora kuneshwa nicyubahiro ukoresheje ibikoresho byinshi. Kurugero, kubisesengura ingaruka n'amahirwe, isesengura SWOT nigikoresho cyiza. Bituma kandi byoroha gutunganya ibyiza nibibi byumushinga wubucuruzi. Kugirango ukore neza ibikorwa byubukode kuri francise, birakenewe guhora wiga imibare. Ibi biroroha cyane gufata ibyemezo byubuyobozi, gucunga amafaranga yisosiyete hamwe numwanya wikigo kumasoko kuko nukwongera icyuho cyabanywanyi, uremeza urwego rwo hejuru rwubwishyu. Abakiriya bawe bagomba kunyurwa mugihe usaba serivisi yo gukodesha ibigo.

Ikibazo ntabwo kireba inshingano zamafaranga gusa, ahubwo kireba no gushaka kugumana izina ryabafaransa kurwego rwo hejuru.

Kugirango ushobore gukora neza imirimo ya francise yikigo runaka, birakenewe kubaka umubano ukwiye: guhagarika uburiganya kuruhande rwabandi bahanganye. Abakinnyi b'isoko bashoboye gukoresha uburyo butandukanye. Ntibasigaye inyuma n'abayobozi batitonda, nabo bateza inzitizi ku nzego za leta mu buryo bwo gutanga imisanzu itemewe na ba rwiyemezamirimo bakora kuri francise. Nubwo bimeze bityo ariko, mugihe cyo kubahiriza byimazeyo amategeko, nta bushobozi bafite, kubwibyo, mugihe ushyira mubikorwa uruganda rukodesha uruganda, ntukirengagize izi ngingo, kandi urebe neza ko uzubahiriza amabwiriza yashyizweho naba francisor. Ni muri urwo rwego, ntutinya no gufatwa n’igitero, ariko birakwiye ko ukoresha serivisi z'umutekano ugirana amasezerano n’urwego rushinzwe umutekano.

Ubufaransa bwubucuruzi bukodeshwa nubucuruzi bushimishije kandi butanga icyizere. Kugirango ubishyire mubikorwa, ugomba kuvugana nubushakashatsi bukwiye cyane. Uzagira amahirwe yose yo gutsinda niba ukurikiza inzira ibanza. Shyira mubikorwa francise yawe yo gukodesha imishinga neza kandi neza, utibagiwe nibintu byose. Ndetse ibintu bisa nkibidafite akamaro birashobora kugira uruhare runini. Kora bike kubakiriya bawe kurenza abo bahanganye.

Ibi bizamura ubudahemuka bwabo. Ubufaransa bwubucuruzi bukodesha bugomba gukorana nurwego rwo hejuru rwikora. Komeza ibikorwa byawe byo mu biro hamwe nububiko bwawe. Imyambarire igomba gukurikizwa birambuye nabakozi bawe kugirango hatagira ingorane mugihe cyo kugenzura. Ubufaransa bwubucuruzi bukodeshwa buzakora neza mugihe hariho ingamba zo kwitegura ubwoko bwiza. Ugomba kuba witeguye byimazeyo ko abanywanyi bazakurwanya. Nanone, cheque zitandukanye ziva muri leta zigomba kwihanganira.

Niba uhisemo kwishora mubucuruzi bwubukode, gura francise. Bizagufasha guhangana neza ninshingano iyo ari yo yose. Uzagomba kwishyura inshuro imwe, ariko, iyi ni ubwishyu rimwe gusa, kandi ingano yayo ntirenza 11% yishoramari. Byongeye, gukorana na francise kubucuruzi bukodeshwa, uracyafite gukuramo amafaranga. Kurugero, ibi nibihembo. Hamwe nubukode, hariho n'amafaranga yo kwamamaza, ariko, ni kimwe cya kabiri.

Muri rusange, mugihe ugurisha francise kubucuruzi bukodeshwa, uzishyura bitarenze 9% byubucuruzi cyangwa amafaranga yinjiza buri kwezi. Byose biterwa namasezerano azandikwa. Kora hamwe nisesengura rya swot mugihe ushyira mubikorwa ubucuruzi bukodeshwa. Ubufaransa nigikoresho cyiza, ariko, uracyakeneye kuruhuka. Birakenewe kwibanda cyane kubikorwa byakazi. Niba ushaka gukorana na francise yo gukodesha, igomba kubyara urwego rwo hejuru rwinjiza. Nyuma ya byose, ugomba kwishyura uburenganzira bwo gushyira mubikorwa umushinga mu izina ryikirango cyicyitegererezo kizwi.