Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Umuhango wo gushyingura francise ni umushinga wubucuruzi, aho udakwiye kwemerera amakosa yose muri gahunda yingenzi. Gukora kuri francise, ugomba kugera kubisubizo bitangaje kugirango wishure francisor. Birumvikana, mugihe ushyira mubikorwa umuhango wubufaransa, usanzwe ufite inyungu zingenzi mugitangira muburyo bwamahirwe yo gukora munsi yizina rizwi cyane, ni ngombwa. Mubyongeyeho, mugihe ugurisha umuhango wo gushyingura francise, ufite kuri tekinoroji yohejuru kandi ikora neza. Imikoreshereze yabo izaguha inyungu zingenzi muguhangana naba bahanganye badashaka kureka isoko ryabo. Imihango yo gushyingura francisee igomba kwitabwaho bikwiye, kandi ugomba kwemeza serivisi nziza.

Birakenewe guhuza umwimerere kugirango ejo hazaza utazagira ingorane, kuko umuguzi wamayobera arashobora kugusuzuma umwanya uwariwo wose, nubwo, mugihe ushyira mubikorwa imihango yo gushyingura, ibi biragoye rwose. Ubufaransa bugomba gukora neza, kubwibyo, birakenewe kunoza imikorere yubucuruzi.

Kugabanya ibiciro no kongera amafaranga, nkigisubizo, bifite ingaruka zo guhuriza hamwe. Kugirango ubigereho, ukeneye intsinzi nziza kandi yateguwe neza yo gushyingura francise. Urashobora kuyisanga kuri enterineti ujya kumurongo uhuye. Mububiko bwa franchise, urashobora kugereranya uburyo butandukanye bwo gutanga imihango yo gushyingura. Muguhitamo ibyiza, uzahitamo neza. Shikira abo ukurikirana bose hamwe niyamamaza rigamije.

Kuyoborwa nibipimo n'amabwiriza yatanzwe, kandi ukoreshe uburambe bwose francisor yiteguye gusangira. Ibi bizatuma bishoboka gufata imyanya ishimishije kumasoko mugihe gito gishoboka. Serivisi nziza yo gushyingura francise izaguha intsinzi ndende kandi irambye. Uzashobora noneho kwishyura amafaranga yimisoro n'amafaranga yo kwamamaza buri kwezi kandi icyarimwe, nta ngorane. Uku kugabanywa kuzasa nkaho ari nto cyane ugereranije n’amafaranga winjiza mu ishyirwa mu bikorwa rya francise yo gushyingura. Niba ibi bitabaye, noneho birashoboka ko ugomba guhitamo ubundi buryo bwo kwigana imiterere.