Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha mkaka wa tchizi chidzagwiritsidwa ntchito kwambiri pamndandanda waukulu wa amalonda omwe akuganiza zoyamba kampani yawo. Ubwino wokhudzana ndi chilolezo cha mkaka wa tchizi chagona mu mgwirizano wophatikizika wopangidwa ndi opanga ambiri omwe akufuna kupeza anzawo abwino. Posankha chilolezo chokhala ndi mkaka wa tchizi, makasitomala ambiri amadziwa kuti ndizopindulitsa kugula mtundu malinga ndi njira zomwe zakhazikitsidwa kuposa kupanga bizinesi yawoyokha. Ichi ndichifukwa chake kuthekera kwa zoopsa zosiyanasiyana ndi misampha yomwe ingawononge chitukuko cha lingaliro la polojekiti siyichotsedwa konse. Mutha kupeza mndandanda wa opanga papulatifomu yodzipereka yomwe ili ndi mitundu yosiyanasiyana yama franchised, yomwe ikupezeka masiku ano. Tiyenera kudziwa kuti chilolezo chopanga mkaka wa tchizi chimakhala ndi mtundu wokonzeka, komanso mtengo womwe umadalira kutchuka komwe kasitomala amasankha.

Pankhani yokambirana ndi wopanga, ziyenera kukambidwa mwatsatanetsatane za mgwirizano, pambuyo pake zidzakhala zotheka kusaina mgwirizano wosintha ufulu wopanga chilolezo cha mkaka wa tchizi. Ngati muli ndi mafunso okhudza mtundu wa ntchito, muyenera kufunafuna thandizo kuchokera kwa akatswiri opanga omwe ali ndi mayankho pantchitoyo. Amalonda amakono ayamba kupereka zokonda zawo pamkaka wa tchizi popeza pali zofunikira kuti ndizosavuta kukhazikitsa malingaliro okonzeka pamsika wogulitsa kuposa kukhala ndi projekiti yodziyimira payokha. Chilolezo cha mkaka wa tchizi chiyenera kukhazikitsidwa mogwirizana ndi wopanga, momwe gawo lililonse latsopano lidzamangidwire molondola. Pakadali pano, ma franchise amalo osiyanasiyana, kutengera zofuna za kasitomala, amagwiritsidwa ntchito bwino padziko lonse lapansi. Mutha kupanga zolemba zoyambirira ndi malipoti amisonkho molingana ndi zikhalidwe zonse zomwe zakhazikitsidwa tsiku lililonse, momwe mungalandire malangizo kuchokera kwa wopanga. Nthawi zonse timakhala ndi mwayi wokambirana zavuto lililonse ndi omwe amapereka ntchitoyo, ndikukwaniritsa malingaliro onse poyamba.

Mukayamba bizinesi yanu, ndibwino kuti mugwiritse ntchito chilolezo chokometsera mkaka, ndikupanga zochitika zofunikira pakampani zomwe zingafikire mayiko ena.

Chilolezo chopanga tchizi ndi bizinesi yoyenera, yolonjeza komanso yopindulitsa. Komabe, mutha kukumana ndi zovuta, popeza kuti bizinesi imeneyi nthawi zambiri imalumikizidwa ndi zoopsa zamtundu wina. Mukamayanjana ndi chilolezo, mutha kuwachepetsa, chifukwa muli ndi zida zambiri zothandiza komanso zoyesa nthawi. Khazikitsani kupanga ma franchise ndipo mwayi wopambana motsutsana ndi omwe akupikisana nawo ukuwonjezeka. Ndikotheka kuthana ndi ntchito iliyonse, ngakhale itakhala yovuta motani. Ngati mwasankha kutenga nawo mbali pakupanga ndi kutsatsa tchizi, ndiye kuti chilolezocho chimakuthandizani kukhazikitsa ofesi yanu m'njira yabwino kwambiri.

Franchisor yemweyo amakupatsirani chidziwitso chonse chofunikira. Mumalandira mtundu womwe umagwira. Koma izi sizimaliza mndandanda wazabwino zomwe mungadalire mukakhazikitsa tchizi. Muthanso kugwiritsa ntchito mayankho aumisiri, zida zapadera komanso mungafunse munthu payekha. Mofananamo, franchisor amangoyang'ana kwa inu kuti mugawane ndalama. Palinso ndalama zochuluka, zomwe zimachitika kale koyambirira koyambitsa kukhazikitsa chilolezo cha tchizi. Mulimonsemo, siyabwino kwambiri ndipo itha kuchokera ku 9%, koma osaposa 11%, yazachuma chanu chomaliza koyambirira.

Samalani kwambiri ndi chilolezo chopanga tchizi. Katunduyu amayenera kufanana ndi zitsanzo zabwino kwambiri zapadziko lonse lapansi. Wogulitsayo amawunikiranso momwe ntchito yanu ikukwaniritsidwira. Amatha kutumiza komiti kapena chinsinsi shopper. Zonse zimatengera zomwe mukuchita. Ngati mutangotulutsa tchizi pa chilolezo, ndiye kuti shopper wachinsinsi sagwira ntchito.

Ndizoyenera kukwaniritsa kukwanira kosavuta kwa zomwe zidapangidwa kale. Monga gawo la tchizi lopanga chilolezo, mutha kutsatsa nokha. Kuti muchite izi, mutha kutsegula malo ogulitsa. Chifukwa chake, chiwopsezo cha shopper chimakhala chofunikira kwa inu. Komabe, mutha kukonzekera kukonzekera mayeso onse bwino. Mukungoyenera kutsatira miyezo yoyenera ndipo osaphwanya chilichonse mwadala. Muyeneranso kuwunika nthawi zonse akatswiri kuti muwone ngati ali ndi luso.

Chitani chilolezo chobweza ndi ndalama zambiri. Izi zimakupatsani mwayi wokwaniritsa zovuta zanu zachuma osati kuzizindikiro zokha komanso kuboma polipira misonkho.

Ma Franchise ku Brazil amatsatira njira yomweyo monga amachitira padziko lonse lapansi. Ngati mukufuna chilolezo ndi momwe mungagwiritsire ntchito, ndiye kuti muyenera kuphunzira zomwe franchisor amakupatsani. Ma Franchise ndi osiyana ndipo, kutengera momwe zinthu zilili, mutha kuyenda komwe kuli kopindulitsa kwambiri kuchita bizinesi. Chilolezo chimakhala choyenera kwa aliyense wazamalonda chifukwa sichifuna kuyesayesa kulikonse kuti akwaniritse. Mukungoyenera kutsatira malamulo omwe a Franchisor amakupatsani kenako mutha kupeza zotsatira zabwino. Dziko la Brazil ndilodziwika bwino padziko lonse lapansi, chifukwa chake chilolezochi chimagwira ntchito nthawi yayitali kudera la Latin America.

Amalonda ambiri amalandira ndalama zambiri kuchokera kuzinthuzi. Chilolezo ku Brazil chimagwira ntchito motsatira malamulo omwe amalandiridwa m'maiko ena. Mwachitsanzo, franchisor amabwereketsa chizindikiritso chake, matekinoloje, ndi zina zodziwa, ndipo wogula amachotsera ndalama kwa wogulitsa. Nthawi zambiri zimachitika kutengera mgwirizano, ndipo kuchuluka kwa ndalama zolipirira kumasiyana.

Franchising ndi bizinesi yomwe yakhala ikugwira bwino ntchito kuyambira m'zaka za zana la 19. Ngati mukufuna Brazil ndi kupititsa patsogolo chilolezo, ndiye lingaliro labwino. Kupatula apo, boma ili ndi nyengo yabwino yogulitsa ndalama, ndipo wabizinesi amangofunikira kuti aphunzire moyenera magawo onse azigawo ndi zikhalidwe za boma mokhudzana ndi malamulo. Ma franchise amakono ku Brazil amapindula kwambiri chifukwa chogwiritsa ntchito dzina laukadaulo ndi ukadaulo womwe alandila. Izi ndizosavuta kwa amalonda omwe safuna kuyambitsa gudumu, koma amangofuna kugwiritsa ntchito mtundu wa bizinesi yomwe ilipo kuti alandire zabwino ndi bizinesi. Mukamagwiritsa ntchito chilolezo ku Brazil, mutha kuchita zinthu motsogozedwa ndi malamulo, zikhalidwe, ndi malangizo.