Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwimikino ngororamubiri francise ni umushinga wunguka, ariko akenshi ushobora guteza akaga umushinga. Nishyirwa mubikorwa ryukuri, uzashobora kugabanya ingaruka kubipimo byibuze. Muri rusange, ugomba kwibuka ko francise iboneka kugirango ubone inyungu kurushanwa. Ubufaransa bwububiko bukoreshwa naba rwiyemezamirimo badashaka guhimba ikintu cyabo kandi bagakoresha igihe nubutunzi bwamafaranga. Akenshi bihendutse kugura gusa francise yububiko bwimikino iguha amakuru yose, ikoranabuhanga, hamwe nuburyo ukeneye. Urashora gusa amafaranga mukuzamura imishinga yubucuruzi bwiteguye mumujyi wawe.

Niba ugurisha imirire ya siporo nkububiko bwa francise, noneho ibintu birashoboka ko bizamuka. Birumvikana, uzakenera kuzuza ibisabwa bitandukanye. Icya mbere, ni gahunda yubucuruzi ibishoboye, kimwe namahugurwa yo mu rwego rwo hejuru. Mugihe utegura francise kububiko bwimikino ngororamubiri, isesengura ryabanywanyi rigomba gukorwa. Isesengura rya Swot naryo ni igikoresho cyiza cyane. Hamwe na hamwe, urashobora kumenya neza imbaraga nintege nke zimikoranire yawe nububiko bwimikino ngororamubiri.

Niba ushaka kugera kubisubizo byiza, noneho urwego rwamahugurwa rugomba kuba ntarengwa. Witondere cyane imirire ya siporo mububiko, kuko ibyiza bya francise nuko ugurisha ibicuruzwa byatumijwe hanze, kubwibyo, birashobora kurenga byoroshye bagenzi babo baho. Byongeye kandi, mugihe ukora ibikorwa byo guhuza hamwe na francise, urashobora kwishingikiriza kuburambe bwubundi bubiko bwimirire yimirire ya siporo, mubutaka bwigihugu kibanyi cyakoranye nurwego ntarengwa rwo gukora neza. Kora neza kandi ubishoboye, ntugakore amakosa, komeza urwego rwa serivisi kurwego rwo hejuru. Byose bizatanga umusaruro, kandi urashobora kwishimira amafaranga menshi yinjira. Mugihe ushyira mubikorwa francise kububiko bwimirire ya siporo, ntugomba kugirana ibibazo nabayobozi ba leta.

Nyuma ya byose, uzubahiriza amategeko, nkuko wateguye hakiri kare wiga urwego rugenga. Ishyirwa mu bikorwa rya francise ntabwo rikubiyemo ibintu byiza gusa ahubwo binasabwa inshingano. Nibyo, ububiko bwimirire ya siporo buzishyura kandi uzashobora kwishyura francisor byuzuye.