Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

A mazino franchise chiitiko chinogona kubatsira, zvisinei, chinogona kuuya nehumwe njodzi. Dentistry inoitwa nevamabhizimusi vazhinji seyakakura chirongwa. Ndokusaka, kana uchiita franchise, zvakakosha kuti urangarire chaizvo zvaunofanira kubata nevanokwikwidza. Kukwikwidza kuongorora kunobatsira kuona kusimba kwavo uye kusasimba kwavo uye kuchivaenzanisa nezvakanakira nekukanganisa. Iyi tsika yakajairika uye haina kuganhurirwa pakubata nefranchise. Chero mhando rebhizinesi rinofanirwa kukwidziridzwa nenzira yekuti iwe uzive pamberi kuti ndeupi wevakwikwidzi vauchasangana navo mumisika uye nevatengi zvavanofarira kurwira.

Kana iwe ukafunga kuenda kumeno, saka kana uchisarudza franchise, unofanirwa kutungamirwa nedanho rekuziva mhando uye mamiriro akagamuchirwa. Iwe unogona kuitisa nhaurirano dzakabudirira uye kuona nzvimbo dzinokwezva pachako, dzinokupa iwe kuwedzera kwemari munguva inotevera. Iyo yakanyatso shanda mazino franchise inokwanisa kukwezva huwandu hwakawanda hwevatengi kuburikidza nekushandisa kweakakurumbira mhando. Uye zvakare, yako nhanho yebasa ichave yakakwira zvakanyanya kupfuura yeavo vanokwikwidza avo vasiri kushandisa franchise inoshanda-zvakanaka. Izvi zvinowanikwa sezvo iwe uchishandisa ekunze matekinoroji, epamusoro-kirasi kuziva-sei, uye zvimwe zvakanaka zvaunazvo zvaunazvo.

Paunenge uchiita yemazino franchise, iwe unofanirwa zvakare kuyeuka kuti iwe unogona kuve uri panjodzi yekuongororwa neiye franchisor. Asi usatombo kunetseka kana iwe uri kuita zvese zviri pasi pemitemo yakatemwa uye uchitevedzera kune iwo marongero echiratidzo. Zviri mukunakirwa kwako kuita zviitiko zvinoenderana nemamiriro ezvinhu akarairwa nemutengesi, zvikasadaro, unoisa panjodzi kwete mukunyadzisa zita chete asiwo kurasikirwa nevatengi. Iyo yemazino franchise inoshanda zvisingaite chete neyakagara analytics. Kana mutengi churn atanga, saka inofanirwa kuteedzerwa nekukurumidza uye matanho ekukurumidza anotorwa. Nekudaro, iwe unogona kudzivirira zvese zvakakomba zviitiko uye, nekudaro, zvivimbise iwe pachako kudyidzana nevatengi mune ramangwana.

Bhizinesi rezvemazino bhizinesi rinongogadzira mwero wepamusoro wemari kana iwe uchiita nemazvo Kuongorora kweSwot kwakakodzera kuti uone kukodzera kwako uye kushushikana, zvese pakutanga danho uye mukuita kwezviitiko. Pamusoro pezvo, kana uchiita basa remazino, ongororo yeswot inobatsirawo kuona mikana yako uye kutyisidzira njodzi dzebhizinesi rako. Iyi ndiyo tsika yakajairwa yekushandisa swot kuongorora, izvo zvinowanzoitika kwete chete kana uchitaurirana nefranchise. Chero chero rudzi rwemabhizimusi zviitiko zvinoda maturusi ekuvandudza kunaka.

A meno-machena franchise inoenderana uye yakakosha bhizinesi chirongwa. Zvichienderana nekukwanisa kwayo kuitisa, zvinokwanisika kuwedzera zvakanyanya vhoriyamu yemari yemari. Shandisa iyo franchise kunyatsoenderana nemirau yakapihwa kuitira kuti iwe usave nehumwe matambudziko. Ipapo zvichave zvichikwanisika kubata nyore nemashandiro eanonyorwa fomati, zvisinei nekuoma kwavo. Kana iwe uchida kushanda nefranchise uye woita kuchena, saka unofanirwa kutenga michina yakakodzera. Ehezve, iwe unogona kubata iye franchisor kuti agadzirise iyi nyaya.

Iye akagadzirira kupa ruzivo rwese rwunodiwa, tekinoroji, uye kunyange, sezvingabvira, zvishandiso. Kuchenesa kunofanirwa kuitwa nehunyanzvi, uye mazino, kana pachinzvimbo kuchenesa kwavo, vanofanirwa kupihwa kutarisisa kwakakodzera. Iyo franchise ichakubatsira iwe kubata nyore nyore nebasa racho kana usiri usina hanya mune zvehofisi mashandiro aunoita iwe. Kuchenesa hakufanirwe kungopihwa kutarisisa chete asiwo kuitiswa nerubatsiro rweakasanganiswa musanganiswa. Mazino haafanire kukuvadzwa, uye chinobviswa chinofanirwa kupa zvinokodzera zvinoshandiswa. Iwe unongoita chete basa rakapihwa zvinoenderana nemirau; Naizvozvo, iwe unenge uchitobvisa zvachose mukana wekukanganisa. Shanda nemazvo uye usingaite chero dambudziko kukuzunungusa.

Ainoshanda-mazino-machena franchise chirongwa chebhizinesi chinogona kutarisana nematambudziko akasiyana siyana. Kana uchikunda ivo, unofanirwa kutevedzera zvakatemwa, pamwe nekutaurirana nemuridzi wekambani kuti ubatsirwe. Iye zvechokwadi achave wekubatsira sezvo iye amene achifarira zvakananga mukuona kuti mari yako iri kuramba ichikura. Yakabudirira uye zvine hunyanzvi yakagadzirirwa mazino machena franchise mukana wehurefu hwepamusoro hwebatsiro. Panguva imwecheteyo, haufanire kugadzira mapurojekiti matsva ebhizinesi uye kuita rimwe basa rehofisi wega. Iwe unongoda kunyatsodzidza chirongwa chebhizinesi uye nekuchiita pasina kutsauka.

Ehezve, kumwe kufunga kwenzvimbo kunofanirwa kutarisirwa, zvisinei, kana uchisimudzira mukana wekuchenesa mazino, zvingangoita kuti pasave nechakakosha kukosha kwekuisa chero zvinwiwa zvemuno. Uku hakusi kudya uko iwe kwaunogona kusanganisira echinyakare madhishi pane menyu. Pano, maitiro acho akanyatsogadziriswa uye iyo franchise yemeno ekuchenesa inotengwa kuitira kuteedzera zvizere mashandiro ehofisi. Kuita izvi mukubatana kwakasimba nebasa rehofisi kunopa mukana wega wekuwana budiriro.

Iyo franchise yevana mazino ekurapa inoshanda mushe, zvichiteerana nekwaniso kuitiswa, kuti usaite zvikanganiso, iwe unofanirwa kunyatsoteedzera iwo mirau. Unogona kuvawana nekutaurirana nefranchisor. Ehezve, iye achifara kupa zvese zvakakosha uye zvechizvino-zvino ruzivo kuitira kuti iwe usave nechero dambudziko. Mushure mezvose, kufarira kwakananga kwemufranchisor kunoita basa rakakosha chaizvo nekuti anotambira chikamu chemari yese yaunowana. Iyi ndiyo mipiro iyo iwe yaunofanirwa kubhadhara mwedzi wega wega kumaakaunzi euyo wekutengesa naye. Uyu mudiwa anonzi Franchisor kana iwe uri kutengesa franchise.

Haangopa chete mabhenefiti akasiyana kana uchifambidzana, asi anotarisirawo kuti ubhadhare mabhenefiti akapihwa. Aya maitiro akajairwa pasina chitsva kana chinoshamisa. Mune angangove mafranchise, kwete chete ekuchengeta vana, mutemo uyu unoshandiswa. Kutanga, iwe unogadzira yemari-yemupiro, iyo huwandu hwayo hunogona kubva pa9 kusvika 11%. Zvakare, uyu muripo unoverengerwa sepesenti yemari yako yekutanga yekudyara.

Pamusoro pekubhadharwa kwebundu-mari yekuzadzikiswa kwechirango chekurapa mazino evana, panodikanwa zvakare kubhadharisa mbiri pakuongorora. Yekutanga yavo inodaidzwa kuti mvumo, ichaverengerwa sehuwandu hwehuwandu hwemari zviwanikwa iwe zvawakakwanisa kuwana. Ehe, kutengesa franchise yekurapa mazino evana, iwe uchafanirwa kubhadhara chisungo chekushambadzira kubhadhara. Izvo zvishoma zvishoma pane zvemubhadharo uye masosi kubva 1 kusvika 3%. Zvakare, iyo zvakare yakaverengerwa zvichibva pamari yemwedzi. Kana iwe uchida kubata franchise yevana, saka unofanirwa kuziva kuti iwe unofanirwa kutevedzera zvirevo uye kwete kubvumidza chero zvikanganiso muhurongwa hwakakosha.

Iwe uchave nebudiriro, zvinoreva kuti zvinhu zvichakwira kukwira. Yakasarudzika-yevana mazino mazino franchise chinhu chinodikanwa chebudiriro, icho iwe chaunogona kuwana mune rekodhi nguva. Ita basa rekunyora uyezve, unenge wagona. Ehezve, iwe unozofanirwa kutungamirwa neyakafanogadzirwa-uye yakanyatsofungidzirwa bhizinesi chirongwa.