Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yemutengesi ibasa rine njodzi rebhizinesi nekuti broker masevhisi chiitiko chakati wandei. Sarudza franchise inoenderana nekuti ndeipi inokodzera iwe zvakanyanya. Uye zvakare, iwe unofanirwa kuongorora mamiriro ekuitwa kweiyo franchise, iyo inorairwa nemuridzi. Kuti uite izvi, unogona kutendeukira kune akasiyana ezvitoro nemisika yemafranchise, iri nyore kwazvo. Kana iwe uri bhuroka, saka kuitiswa kwezviitiko zvako pachinzvimbo chefranchise inozivikanwa zvinokupa iwe mukana wekunatsiridza zvinhu zvako kugara zvakanaka. Mushure mezvose, iwe uchagashira mamwe mafomu nekuda kwekuti iwe uri mumiriri weakakurumbira uye akavimbika brand.

Iyo broker inoda kuita mapepa ake nehunhu hwepamusoro, anoita kana asina franchise. Zvisinei nemhando yechiitiko, iwe uchafanirwa kudyidzana nemari zviwanikwa, uye iri ibasa repamutemo uye kunyange rehunhu kune vako vatengi. Kushanda nefranchise yemutengesi kunoita kuti zvikwanise kushandisa ruzivo, ruzivo, nzira dzehunyanzvi, uye chirongwa chebhizinesi chinoshanda. Uye zvakare, iwe zvakare unowana mucherechedzo unozivikanwa pasirese pasipasi yauinayo. Zvingave zvakanaka kana ichi chiratidzo chaizivikanwa munharaunda yedunhu kwauchazovhura franchise yemutengesi.

Chirongwa chebhizinesi chine chekuita nefranchise yemutengesi chinoita mushe kana chikaitwa nemazvo. Nekugona kuita, isu tinoreva kutevedzera chaiko kwemakambani zvimiro zvinoenderana nematanho. Asi nzira yekubudirira haina kuganhurirwa kune izvi. Iwe zvakare unofanirwa kufunga nezve mutsauko wedunhu kuti ushande pakunyatsoshanda. Iyo inobvisirwa broker inopa kubvisirwa kwemari yekutanga inonzi lump-sum fizi. Mari idzi dzinozoendeswa kumaakaunzi emufranchisor mushure mekupedza chibvumirano.

Huwandu hwemari-yemari inopihwa kana uchishanda neiyo franchise yemutengesi inogona kubva pa9 kusvika 11%. Aya maitiro akajairwa uye hapana kana chinokanganisa mairi. Iwe unofanirwa kubhadhara kuzadzikiswa kwemukana wekushanda pasi pezita reiyo inozivikanwa franchise. Kunyangwe iwe uri broker kana broker, iwe uchiri kuda kutevedzera inowanzo gamuchirwa nhungamiro.

Iyo franchise yekambani ye brokerage ichapa mukana wekuvandudza zviitiko padanho nyowani rehunyanzvi. Nekufambidzana nefranchise, iwe unowana akati wandei akakosha emakwikwi makwikwi. Ita yako brokerage franchise uye uwane zvakanyanya kubva kune rako bhizinesi chirongwa. Izvi zvinokupa iwe mukana wekutungamira iwo musika uye uwedzere kuwedzera kutungamira kwako pamusoro pevashori vako vapikisi. Shanda zvakanaka nekupa mhando yepamusoro sevhisi. Ipapo iwe uchave uine chakakosha kukwikwidza mukana.

Iyo inogona kugara ichishandiswa kuitira kukwezva vamwe vatengi. Gonesa yako brokerage kambani uchishandisa franchise. Ipapo kambani ichabudirira uye zvichakwanisika kuwedzera vhoriyamu remarisiti ebhajeti. Iwe uchakwanisa kugona kunyatsoita chero basa repahofisi, uchizviita pamwe nekukwanisa kushanda. Kutevedzera franchise yekambani ye brokerage kunogona kusangana nematambudziko akasiyana siyana. Semuenzaniso, izvi ndizvo zvinyengeri zvevanokwikwidza uye zvirevo kubva kuzviremera zvehurumende. Mushure mezvose, urwu rudzi rwebhizinesi rwakaganhurirwa zvakanyanya mukodzero dzaro dzekushambadzira.

Naizvozvo, iwe unongofanirwa kufanogadzirira izvi uye uzive zvekuita. Ipapo kuiswa kwefranchise yekambani ye brokerage kunogona kukunda matambudziko ese, uye iwe unozokwanisa kuwana yakakwira mwero wemari. Uye, sezvamunoziva, pane mari yakawanda kwazvo muindasitiri iyi. Ivo vanonyatso kubuda kubva mutete mhepo uye iwe unongoda kuziva izvo zvinofanirwa kuitwa kuti uzviwane.

Bata mumiriri wefranchise uye gadzirisa yako brokerage kambani seinobudirira sezvazvinogona. Ipapo rako bhizinesi richabudirira uye zvichakwanisika kuita nemazvo mashandiro ehofisi yechero fomati. Kambani yako ichatungamira musika, nokudaro ichipa mukana wekukurumidza kuwedzera huwandu hwemari yemari. A brokerage franchise chirongwa chaunogamuchira kubva kunefranchisor pane isiri yemahara hwaro. Iwe uchafanirwa kubhadhara, uye watove padanho rekutanga kusvika ku11% yehuwandu hwekudyara. Kupfuurirazve, mukati mekuitwa kweiyo brokerage franchise, uchafanirwa kubhadhara kubva ku3 kusvika ku9% yemari inotambirwa pamwedzi.

Izvi zvikamu zviviri. Yekutanga inonzi mvumo, yechipiri inongedzo yekushambadzira kwepasirese. Pamwe chete ivo vanogadzira yakakwira ye10% yemitero kana mari. Zvimwezve mamiriro ekumisikidzwa kwefranchise yekambani yemabhizimusi inofanirwa kuwanikwa zvakananga kubva kumumiriri wechiratidzo. Iye zvechokwadi achakupa ruzivo rwechazvino, uye iwe unogona kurushandisa. Iwe unofanirwa kugara uchinyatsoongorora uye nekuchenjerera ruzivo rwunopihwa kwauri. Mushure mezvose, zvine ruzivo rwakakodzera, kushandiswa kwaro hakufaniri kuregererwa.