Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

A bookmaker franchise ingangove ine njodzi asi inogona kubudirira bhizinesi chirongwa. Ngozi ndeyekuti mubhuki ibhuku rakakosha rezviitiko zvinogona kurambidzwa munyika zhinji. Kushanda nefranchise inyaya yekufunga zvine hungwaru uye mushure mekunge wagona kuongorora kugona kwevakwikwidzi vako. Ehezve, iwo wega mikana uye njodzi kune iro bhizinesi rakafumurwa, zvakare zvinodikanwa kuongorora zvine hungwaru uye kushandisa iri ruzivo mukati mekuita basa rehofisi. Shandisa franchise zvine hunyanzvi, wakagadzirira zvisati zvaitika, uye ipapo iwe unozokwanisa kukurumidza kupindura kune chero mamiriro ezvinhu, kunyangwe iwo anounza njodzi huru. Semuenzaniso, kana mukuitwa kwebhuki franchise iwe uine matambudziko kudivi rehurumende, ipapo uchafanirwa kuisa yambogadzirirwa chiito chirongwa.

A bookmaker franchise inonetsa kushambadza. Haasi ese manyuko eruzivo achashanda. Ndokusaka iwe uchifanira kungwarira zvakanyanya uye uzive njodzi yauri kutora. Paunenge uchishanda nebhuku rebhuki franchise, iwe unofanirwa zvakare kuyeuka kuti zvinotora mari. Iwe unogona kubhadhariswa kusvika ku11% pakutanga kwebhizimusi chirongwa sekubhadharwa kwemari. Kupfuurirazve, kana uchiita basa rehofisi, pamwedzi wega wega uchafanirwa kubhadhara imwe nhamba yezvemari uchifarira franchisor.

Kushanda nebhuku rebhuki franchise chiitiko chebhizinesi, umo iwe unofanirwa kutarisisa kune zvinoita kunge zvisina basa ruzivo. Ruzivo rwese runofanirwa kuratidzwa uye kuiswa mumaoko evanotarisira. Kudzidza manhamba kuchakupa iko kuwanikwa kweruzivo uye, nekudaro, iwe unozogona kukwidza iyo nhanho yekukwikwidzana kwebhizimusi kune yakakwira zviratidzo.

Kushanda nefranchise yebhuki inogona zvakare kusanganisira kudyidzana nevatengi mune yakasarudzika nzira. Mushure mezvose, iwe unenge uchinge uchisimudzira bhizinesi rako uchimiririra wepasirese-anozivikanwa chiratidzo. Uye zvakare, iwe unozofanirwa kukurudzira vanhu kuti vatenge zvinhu zvako kana masevhisi. Kuti uite izvi, iwe unogona kuita chirongwa chedzikisheni uye kukwidziridzwa. A bookmaker franchise zvakare maitiro aunoshandisa kusvika pa3% pane yepasirese yekushambadzira mari kune franchisor. Asi izvi hazvigume neako seti yezvisungo.

Iwe unogona zvakare kuda kutenga masevhisi uye zvinhu kubva kune iyo franchisor, izvo zvichanyatso kujekeswa muchibvumirano. Asi hazvisi izvo chete. Paunenge uchiita kubheta franchise, iwe unofanirwa zvakare kuyeuka kuti iwe unoitawo chisungo chekubhadhara muripo unonzi mhindu. Iyo 2, 3, 4, 5, kana 6% yemari yemari yawakakwanisa kuwana semari yemwedzi.

A bookmaker franchise ibasa rezvemabhizimisi, panguva yekuvandudzwa kwengozi dzakasiyana siyana dzisingadzivisike. Kuchengetedza njodzi dzemari, iwe unofanirwa kunyatsoziva nezvadzo. Ongororo yeSWOT yakakodzera izvi. Chishandiso chakadai chinokutendera kuti ubatanidze izvo zvese izvo zvekutyisidzira izvo zvinogona kumuka munzira yesangano rako. Paunenge uchigadzira franchise, iwe unofanirwa kunyatsonzwisisa kuti iwe uri muzvinabhizimusi ane basa kune franchisor. Uye zvakare, mitemo yenyika inofanirwawo kuteverwa, ichinyatsotungamirwa nemitemo yemuno.

Tevedzera kubheja franchise munzira isingaunze kutsamwa kwemasangano ehurumende, sezvo ichi chiri chiito chakanangana neicho vakuru vehurumende vangave vasingade. Mushure mezvose, pane zvakasiyana-siyana zvinorambidzwa pakushambadzira kwehofisi yebhuki. Saizvozvo, kana iwe uri kuvandudza iyi mhando franchise; iwe unofanirwa kubvunza pamberi pezve pamusoro pezvirambidzo zvakaunzwa munyika yako. Ehezve, iyo franchisor ichakupa zvakare iwe up-to-date ruzivo uye iwo matekiniki ayo anobatsira kusimudzira urwu rudzi rwebhizinesi chirongwa. Kana iwe uri mukuru wehofisi yebhuki kune franchise, saka haufanire kukanganwa nezve mutoro kuhurumende. Saizvozvo, vatengi vako vane basa rekufara. Nekudaro, vashande ivo zvirinani kupfuura chero wevaikwikwidza navo.

Makwikwi anovimbisa kupisa sezvo kukwikwidza mune ino niche kuri kwepamusoro nekuti kune yakawanda mari zviwanikwa zviri panjodzi.

Kana iwe urikugadzira iyo bookmaker franchise, iwe ungatarisana nehumwe matambudziko mune iye munhu weavo vanokwikwidza. Ichi chiitiko chakanyatsojeka uye chine njodzi. Kazhinji, vabati vebhuki vane hukama hwakabatana nematsotsi. Naizvozvo, iwe unofanirwa kuve wakajeka nezve izvo makambani ari mumusika nekuitisa kukwikwidza kuongorora. Mukati mekusimudzira franchise, iwe unofanirwa kunyatso kuziva kuti iwe unoda mari yekuchengetedza, imwe mhando yekuchengetedza cushion. Ichabatsira kukunda mamiriro ezvinhu ane njodzi uye kubuda maari, uchigamuchira mari.

Kuitwa kweiyo franchise yebhuki ibhuku rebhizinesi rinoitwa chete mukuomerera maererano nemirau nemirau. Usarasikirwe nekuona kwerakakosha ruzivo, ita nechivimbo uye ipapo uchave unobudirira mukufamba kwenguva. Kuitwa kweiyo franchise yebhuki ichaunza zvakakosha. Mushure mezvose, iwe unoshanda nemari, nemitero, nekudaro, iyo purofiti inovimbisa kuve inokwezva kwazvo. Shandisa yako bookmaker franchise zvakanyatsonaka kuitira kuti urege kusangana nematambudziko akakura gare gare. Iwe unozogona kubata zvinobudirira kubata chero hofisi basa uye ipapo, iwe uchave zvirokwazvo uchabudirira. Usaregeredza kudzidza kweruzivo rwakakodzera uye gara uchiita sarudzo dzakanaka dzekutonga.

Iyo bookmaker franchise inounza yakakwira mwero yemari uye ipapo iwe unogona kunakidzwa nemari yekudyara.