Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo yekurenda franchise ibhizimusi rinovimbisa purojekiti, yekumisikidza iyo iwe yaunongofanira kusarudza yakakodzera brand iyo inonakidzwa nhanho yepamusoro yekufarirwa. Ehezve, iyo sarudzo yenzvimbo yekurenda zvakare yakakosha poindi. Shanda nefranchise zvakanaka, uchidzivirira zvikanganiso zvakakura. Mushure mezvose, kana iwe uchitadza kwazvo, unogona kukanganisa mukurumbira wako pamberi pevatengi. Asi, zvakatonyanya, kana iyo franchise yekushandisa ikashandiswa zvisirizvo, unoisa panjodzi yekurasikirwa nekodzero yekutengesa zvinhu nemasevhisi panzvimbo yechiratidzo. Kurendesa kunofanirwa kuitwa nemazvo uye nemhando yepamusoro, kana uine chinodikanwa chinobatika.

Paunenge uchifunga nezvekudyidzana neiyo rental franchise, iwe unofanirwa kuyeuka kuti iwe unoda vatengi kuti vadzorese zvese mari iwe yaunoita. Kana zvasvika pakutengesa mari, nzvimbo dzakasiyana siyana dzekudyira-dzinotengesa burger uye chikafu chakafanana zvinouya mupfungwa. Nekudaro, iyo franchise haina kuganhurirwa kumaresitorendi nemakamuri. Inogona kuve chero mhando yechiitiko chinosanganisirwa nekutengesa kwezvinhu panzvimbo yechiratidzo chinozivikanwa. Iyo yekurenda franchise zvakare haina kusara uye inogona kushandiswa mune chero guta chero ripi zvaro rine huwandu hwakakwana hwevanhu. Semuenzaniso, unogona kutenga scooter kana bhasikoro yekurenda franchise. Uyezve, kuti uwane makuru emakwikwi, iwe unofanirwa kuve uri nani zvishoma.

Pamusoro pezvo, kugona kutengesa zvinhu nemasevhisi pachinzvimbo chekambani inozivikanwa pasi rese kunogona kushanda senge inokwikwidza mukana. Vanhu vanowanzo sarudza kubhadhara zvakati wandei asi vatenge chinhu chakamisirwa kuti chimire uye chinzwe zvirinani.

Iyo yekurenda franchise iri riine njodzi bhizinesi chirongwa. Zvinhu zvako zvinogona kukuvara, kubiwa, kana kutotyorwa. Kuti udzivise izvi, unofanirwa kutora matanho. Semuenzaniso, kana tiri kutaura nezve scooter yekurenda franchise, unofanirwa kuyeuka kuti dzinogona kukuvara panguva yekunaya kana kumwe kunaya. Kudzivirira izvi kuti zvisaitike, zvinodikanwa kuti zviite mvura-yakakura yekudzivirira mvura kwemajoini ese. Asi izvi hazviganhurise seti yekutyisidzira kambani njodzi idzo dzakasarudza kuzoshandisa rendi franchise.

Vanhu vanogona kungoedza kuba zvinhu zvako, izvo zvakare zvinoshungurudza. Kune izvi, zvinokwanisika kuisa GPS trackers pane iyo michina. Ehe, alarm inobatsira kubva kukuvara. Scooter yako kana chimwe chigadzirwa chinoburitsa maaramu kana mumwe munhu akaedza kuba kana kutyora. Iyo yekurenda franchise inofanirwa kuitwa pasi peyakaiswa mirau uye zviyero zvaunofanira kutevedzera pane imwe chibvumirano. Iyo yekurenda franchise inoshanda chete zvakaringana kana yakanyatso fungidzirwa kunze. Kuti uite izvi, unofanirwa kugadzirira uye kuitisa zviitiko zvese zvekuongorora.

Mune huwandu hwemitengo inofanirwa kunge ichiitika, iwe unofanirwa zvakare kusanganisa iyo mari yese yaunobvisa pane isingadzoreke hwaro semubhadharo wemari. Pakarepo pakutengesa franchise yekurenda, iwe unofanirwa kubhadhara zvakanyanya se11% uchifarira franchisor. Urwu ndirwo rudzi rwekodzero yekushandisa muripo webasa pachinzvimbo chechiratidzo chakakurumbira. Ehe, iyo franchise haina kuganhurirwa kune imwechete chiratidzo chevatengesi uye kodzero yekushanda. Iwe zvakare unowana akasiyana ehurongwa hwebhizinesi uye rumwe ruzivo rwakakodzera. Idzi dzinogona kuve nzira dzekuita chirongwa, tekinoroji, zvekutanga mbishi zvigadzirwa, zvichingodaro.

Iyo yekurenda franchise chirongwa chinoshanda chinoshanda zvichienderana nesarudzo inokwanisa yenzvimbo yemapoinzi pane zvinhu zvako zvekurenda. Asi kana isu tiri kutaura nezve scooter kana mabhasikoro, saka iyi inofanirwa kuve nzvimbo iri padyo nenzvimbo yekufamba. Semuenzaniso, inogona kunge iri paki kana nzvimbo yekufambisa kana imwe nzvimbo iyo vanhu vanogona kushandisa masevhisi ako. Iyo yekurenda franchise zvirokwazvo inobhadhara kana iwe ukaita zvine hunyanzvi kuronga uye analytics pamberi. Shanda zvinobudirira uye gara kumberi kwevakwikwidzi vese vakuru nekutora mukana webhizimusi rekutengesa. Ehezve, iwe uchafanirwa kubhadhara izvi uye kwete chete yemari-yemari mubhadharo, asiwo pamwedzi wega wega unobvisa imwe huwandu hwemari zviwanikwa iwe zvawakakwanisa kuwana.

Imba yekuhaya mota franchise ibhizimusi remusoro webasa, panguva yekuwedzera kwaunofanira kugara uchiedza kuona kuti kambani yako ine mukana wakakura wekukunda mumakwikwi. Uchishanda pane franchise, iwe, semutengesi, unoita zvisungo zvinoverengeka, chekutanga, kukosha kwekubhadhara mari dzakasiyana. Yokutanga yeiyi ibundu-sum charge. Inoitwa kare pakutanga kweprojekti. Kupfuurirazve, uchishanda nefranchise yekurendesa, unozvipira kutevedzera zviyero nemirau inozotsanangurwa muzvinyorwa kune zvinyorwa zvemusoro wenyaya. Uye zvakare, iwe unodawo kuunza chitarisiko chevashandi vako uye zvemukati mukuzara kuzere neiyo yekutanga.

Sechikamu chemotokari inobhadharisa mota, iwe unozopihwa kodhi yekupfeka uye magadzirirwo emakodhi. Ehezve, chimiro chinofanirawo kunge chichienderana nesampuli yauri kuteedzera. Ita inoroja mota uine franchise kuitira kuti chirongwa ichi chisafanirwe kuvandudzwa kubva pakutanga. Wakatogamuchira hwaro hwese hwakakosha, hunofanirwa kungoiswa nenzira kwayo chete.

Kushanda mota yekuhaya mota kunozokupa iwe kukwikwidza pamupendero zvirinani nekuda kwekuti iwe unonyatso kudyidzana nevatengi uye nekupa sevhisi pasirese nhanho. Ehezve, iko kushanda kweanozivikanwa uye anozivikanwa mhando anozoitawo yakakosha basa mukuvandudza kweyekuhaya mota franchise. Zvakare, iwe unofanirwa kuchengeta ziso kune vako vanokwikwidza. Izvo zvinodikanwa kuti uite ongororo yekutanga uye uone kuti ndeupi wevakwikwidzi ari akakomba uye chii chinofanirwa kuitwa kuti umukunde mukutarisana kwakanangana. Uye kurwa kuchapisa, nekuti unenge uchikwikwidza pamisika inokwezva yemisika. Wedzera iyo yekurenda mota franchise padanho repamusoro rehunyanzvi.

Vashandi vako vanofanirwa kuve nehunhu uye vagare vachipindura nenzira kwayo kumamiriro ezvinhu akasiyana siyana kana vachishandisa franchise. Hapana mamiriro ezvinhu aunofanirwa kuve asina hunhu kana asina hunhu, uye iwe zvakare unofanirwa kuve nehunhu. Uine mota yekuhaya mota, iwe uchafanirwa kutsanangudza kune vako vashandi kuti ndivo vane basa rekurumbidza mari. Iwe haufanire kubvumidza kurasikirwa mune chiyero chekuvimbika kwevatengi. Mushure mezvose, kurasikirwa mukurumbira ndiko kwakanyanya kunetsa kuwana. Chengetedza zvakakodzera kune yako franchise mota yekurenda kuitira kuti imwe neimwe yemotokari dzako iite zvizere nemirau, uye hapana kana munhu ane zvichemo zvehunyanzvi.