Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chokhala ndi matayala ndimtundu wina wochita bizinesi. Kuti mugwiritse ntchito pamlingo woyenera, ndikofunikira kugwiritsa ntchito mapulogalamu oyenera pazinthu izi, komanso matekinoloje achitetezo omwe mungagule kwa wogulitsa. Pogwira ntchito ndi chilolezo, muli ndi zabwino zingapo. Kuwagwiritsa ntchito, mumakhala ndi mwayi wopambana mpikisano, kukhala wochita bwino pantchito. Gwiritsani ntchito chilolezo chogwiritsa ntchito matayala moyenera komanso moyenera, zomwe zimakupatsani mwayi wampikisano wofanana ndi otsutsa ena, komanso kupambana ena mwa iwo. Ngati mumalumikizana ndi tayala ndipo mwapeza chilolezo, ntchitoyi ikubweretserani zabwino zambiri, koma mukazindikira moyenera.

Matayala ndi chinthu chomwe chimayenera kugulitsidwa moyenera. Mukufuna chilolezo kuti mukhale dzina lodziwika bwino. Imakupatsirani zambiri kuposa katundu wongogulitsa. Mutha kuyembekezera kulandira zokonda zosiyanasiyana, ukadaulo wapamwamba, ndi zina zambiri, zomwe zimakupatsani mpikisanowu. Kuchita ndi chilolezo chogwiritsa ntchito matayala ndi bizinesi yopindulitsa, pochita zomwe mumawonjezera mwayi wopambana m'kupita kwanthawi.

Tchire yogwira ntchito bwino ndi bizinesi yomwe ichitike ngati mungachite mogwirizana ndi malamulowo. Komanso, muyenera kukumbukiranso kuti mumalipira chindapusa kwa franchisor. Choyamba, uku ndi kupereka ndalama, zomwe zimatha kusiyanasiyana kuyambira 9 mpaka 11%. Kuphatikiza pa chindapusa choyambirira, mumalipiranso chindapusa panthawi iliyonse yolumikizana ndi chilolezo cha tayala. Makamaka, mumalipira magawo awiri. Choyamba ndi chindapusa, chomwe chimachitika mwezi uliwonse.

Lachiwiri ndi ntchito zotsatsa, zomwe zimaperekedwanso mwezi uliwonse. Kulimbana ndi chilolezo chogwiritsa ntchito matayala ndi ntchito yabizinesi, ndipo ndikofunikira kukumbukira zina zofunika kwa eni chizindikirocho. Mumagula zinthu zina zofunikira, motero, mulibe zovuta kuzigulitsa, chifukwa zimayandikira nthawi zonse. Ndikofunika kuyambitsa mtundu wamphamvu wamalonda wotsatsa kuti muchepetse ogula za kulowa kwanu mumsika. Kupatula apo, kugwiritsidwa ntchito kwa chilolezo mu mtundu wamalonda amtundu wodziwika sikokwanira. Muyeneranso kufotokoza kwa ogula kuti akhoza kubwera kwa inu kudzagula kena kake. Tumizani chilolezo chanu cha tayala molondola momwe mungathere potsatira malamulo omwe mwalandila.

Katundu wogulitsa matayala ndi magudumu amayenera kulinganizidwa moyenera komanso moyenera. Kuti muchite izi, muyenera kuyesetsa kwambiri. Ngati mukugwiritsa ntchito chilolezo, ndiye kuti muyenera kumvetsetsa kuti mukufunikira mwayi wopikisana nawo. Muli nacho, pamene mukugwirizana ndi chilolezo. Ali wokonzeka kukupatsirani zonse zomwe mukufuna. Sinthani shopu yanu moyenera, mwayi wogulitsa mwayi wopatsa mwayi umapindulitsa kwambiri pakamachita mpikisano.

Sitolo yogulitsa matayala imakopa makasitomala ambiri mwa kungogwiritsa ntchito dzinalo. Kukhala ndi logo yotchuka sikuyenera kupeputsidwa. Itha kukupatsani mwayi wopikisana nawo kwambiri. Ngati mwasankha kugulitsa tayala ndi gudumu, perekani chidwi ku shopu lanu. Kukhala ndi chilolezo kumakupatsirani mwayi woti mukwaniritse zokongoletsa za malo molumikizana ndi mawonekedwe apadera. Gwiritsani ntchito malamulo, miyezo, ndi malangizo onse kuti mupambane mpikisano wopambana. Mawilo ndi tayala mkati mwa sitolo yanu ziyenera kukhala zosiyana ndi zomwe zimagulitsidwa ndi omwe akupikisana nawo.

Monga gawo la chilolezo, inunso muli ndi mwayi wofanana. Kupatula apo, ndichifukwa chake mumalumikizana ndi bungwe lokhalo kuti mulandire matekinoloje apamwamba kwambiri, zopangira matayala, ndi zotsatsa zapadera kuchokera pamenepo. Zonsezi mutha kuzizindikira pamsika wakomweko, pokhala ogawa yekhayo komanso wofalitsa wapadera. Mukamayanjana ndi chilolezo, maudindo ena ofunikira amakukhazikitsani. Kukhazikitsa kwawo sikuyenera kunyalanyazidwa. Sitolo yanu yama franchise imapeza mwayi wopikisana nawo pamene shopu imatsogozedwa ndi mpikisano wampikisano. Limbikitsani udindo wanu ngati mtsogoleri wosatsutsika, kenako mutha kudalira phindu lalikulu.

Tayala ndi mawilo chilolezo ndi mwayi wokhala mtsogoleri wa magazini ya Forbes chifukwa mutha kuchitapo kanthu m'malo mwa shopu yodziwika bwino, ndipo kuchuluka kwa ndalama zomwe zimapezeka ndi bajeti kudzakhala kwakukulu chifukwa mumakopa makasitomala ambiri omwe ali ndi chidwi mu malonda anu otsatsa. Muthanso kulengeza mkati mwa msika wama tayala ndi mawilo molingana ndi malamulo omveka bwino. Mumachilandira kuchokera kwa franchisor ndipo mumagwiritsa ntchito mwanzeru zanu, zopatuka pamiyeso sizilandiridwa ndipo zimalandiridwa ngati zingachitike mwanjira ina. Kambiranani zosankha zofunikira kwambiri ndi franchisor, amakupatsirani chidziwitso chofunikira kwambiri ndi upangiri. Kuchita chilolezo chogulitsira magalimoto kumakupatsani mwayi wamsika. Ndikofunikira kutsatira malamulo okhazikika osaphwanya malamulo operekedwa ndi kukhazikitsidwa pangano.