Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chazitsulo zopangira zitsulo ndi bizinesi yopindulitsa mtsogolomu, yomwe, komabe, ikhoza kukumana ndi zovuta zina. Mwachitsanzo, mukamayendetsa chilolezo chotere, muyenera kudziwa molondola kwa ogula omwe adzagule malonda kuchokera kwa inu. Pogwiritsa ntchito chilolezo, muyenera kulipira ndalama zochepa poyamba. Kukula kwake kumasiyanasiyana ndipo zimatengera mgwirizano womwe wakwaniritsidwa. Pangani bwino mosamala ndi mtundu wazitsulo zazitsulo. Kupatula apo, woimira chilolezo akhoza kukulamulirani.

Ali ndi chidwi chowonetsetsa kuti zomwe mumapanga zimagwirizana kwathunthu ndi mtundu woyambirira wazitsanzo. Kuyanjana ndi nyumba zachitsulo komanso kapangidwe kake pansi pa chilolezo kumalumikizidwa ndi zovuta zina. Iyi ndi projekiti yovuta kwambiri, yomwe, ingakhalenso yowopsa. Nthawi zonse samalirani chitetezo kuti mupewe ngozi kuntchito. Ndikofunikira kulumikizana ndi zida zachitsulo moyenera komanso mwaluso. Woimira chilolezo adzakuthandizani kudziwa momwe mungagwiritsire ntchito antchito chifukwa akatswiri ayenera kukhala odziwa bwino ntchito zawo.

Chilolezo sichimangopereka kulipira kokha. Mukamachita izi, mumalipira ndalama mwezi uliwonse, zomwe zimasamutsidwa kumaakaunti a franchisor. Chilolezo chopangira chikuyenera kukupangirani ndalama zochulukirapo kuposa ngati mumakhala mukugwira nokha. Kupatula apo, mumachotsa pafupifupi 9% ya ndalama zomwe mumapeza mwezi uliwonse. Ndondomeko yokhazikitsidwa bwino yokhazikitsira chilolezo chazitsulo zopangira zitsulo zidzakupatsani mwayi wofunikira pakulimbana mpikisano. Gwiritsani ntchito ma analytics mukufufuza zomwe zaposachedwa.

Ziwerengero ziyenera kuwunikidwa mwatsatanetsatane kuti apange zisankho zoyenera pakuwongolera. Padziko lonse lapansi, kuchuluka kwachidziwitso cha chilolezo chanu chogwira ntchito pazitsulo kumakula pamene aliyense wazamalonda amapereka ndalama zokwana 3% zomwe amapeza kuti athandize kuzindikira. Izi ndizofala zomwe zimagwiritsidwa ntchito padziko lonse lapansi. Chifukwa chake, pogulitsa chilolezo chopanga zitsulo, simuyenera kudabwa kuti mumalipiranso ufulu wokhala wogawa.