Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chofuna kupanga mowa ndi ntchito yabizinesi yodalirika, pakukhazikitsa yomwe siyenera kuloleza zolakwika zazikulu. Mwambiri, polumikizana ndi chilolezocho, muli ndi mabhonasi angapo osiyanasiyana komanso zabwino zake koyambirira. Choyamba, pali mwayi wabwino wogwiritsa ntchito mtundu wotchuka ndikuchita m'malo mwake. Chachiwiri, mukamagwiritsa ntchito chilolezo chogwiritsa ntchito, mutha kukhala ndi mwayi wopanga ndalama zochulukirapo chifukwa mudzakhala ndi mwayi wosapanga zolakwitsa zomwe zimachitika kwa omwe akufuna kuchita bizinesi. Mudzakhala mukumwa mowa pansi pa chilolezo kutsatira malamulo a franchisor. Adzakupatsaninso mayankho aumisiri ndipo mwina mutha kugula zida pamitengo yotsika.

Izi ndizothandiza kwambiri chifukwa simuyenera kuyambitsa bizinesi yovuta kuyambira pachiyambi. Ndizovuta kugulitsa mowa, chifukwa chake, izi ziyenera kukumbukiridwa mukamazipanga ndi chilolezo. Kupatula apo, ndizotheka kugulitsa zakumwa zoledzeretsa pokhapokha ndi malamulo ena, kutsatsa mwa njira zamtundu uliwonse sikungatheke.

Mowa, kapena makamaka mtundu wake pakupanga, uyenera kupatsidwa kufunika kwakukulu. Chilolezocho chithandizira kukhazikitsa njira zopangira zinthu kuti zinthu zizikhala bwino kuposa zomwe zidagulidwazo. Kupatula apo, sikuti mumangopeza kwa franchisor mwayi wopeza ndalama pansi pa dzina lake, kugwiritsa ntchito ukadaulo ndikugwiritsa ntchito zida. Pogwiritsa ntchito chilolezo chogwiritsa ntchito mowa, mumakhala ndi mwayi wopeza zomwe mungagwiritse ntchito popanga ukadaulo. Zida zapaderazi zitha kupezeka kuchokera kwa opanga akunja, zomwe zingakupatseni mwayi wopikisana nawo. Ndalama yopangira mowa iyenera kukhala yogwira mtima, ndipo zida zofunikira zimafunikira pakuwunika kwake.

Kuphatikiza pa kusanthula kotchuka kwa swot, pali zida zambiri zosiyanasiyana, zomwe kugwiritsa ntchito sikuyenera kunyalanyazidwa. Onetsani kuwonekera kwakukulu kwa ziwerengero pogwiritsa ntchito ma graph ndi ma chart. Izi zidzakuthandizani kuphunzira zambiri mosamalitsa, ndikupanga mayankho oyenera.