Chilolezo chodyera ndi ntchito yopindulitsa mtsogolo. Kuti muchite bwino, ndikofunikira kukonzekera pasadakhale pochita mapulani a bizinesi. Kuphatikiza apo, ngati mukugwira ntchito ndi chilolezo, muli ndi pulani ya bizinesi m'manja mwanu, popeza mumalandira zofunikira zonse kuchokera kwa omwe mumachita nawo malonda. Chilolezocho chiyenera kukhazikitsidwa moyenera, komanso ndi diso lazomwe zikuchitika mderali. Ngati mukuchita nawo malo odyera, ndiye mukamayanjana ndi chilolezo, muyenera kukambirana pasadakhale zonse zomwe mudzagwire mtsogolo. Mwachitsanzo, kugula zakudya kuyenera kuchitidwa mwaluso komanso moyenera, mosamala mwatsatanetsatane.

Muthanso kukonza ndi woimira chilolezo kuti akupatseni malo anu odyera ndi zinthu zochokera kwa franchisor. Izi ndizofala m'ma Franchise ambiri aku America. Chilolezo chodyera chikuyenera kugwira bwino ntchito, ingogwiritsani ntchito mapulogalamu apadera. Pali njira ziwiri, mwina mumagula pulogalamuyo nokha, kapena imadzadza ndi zabwino zonse zomwe mumapeza mukamagula chilolezo. Kaya mukuchita ndi malo odyera kapena mtundu wina wabizinesi, chilolezo ndi chiwongola dzanja chopindulitsa. Kupatula apo, mumayesa ndalama zochulukirapo, koma kubweza kumakhala kokwanira. Chilolezo sichimangokhala kubwereketsa kwa chizindikiritso kwakanthawi, komwe kumabweranso ndi mabuku angapo amabizinesi.

Amagwiritsidwa ntchito kuti mukhale ndi mwayi wopanga maofesi mwadongosolo komanso mwadongosolo.

Ntchito yomwe ili ndi chilolezo chodyera imagwiridwa pamlingo woyenera waukadaulo, bola ngati atagwiritsa ntchito zinthu zabwino. Ndikofunikira kugula zakudya kwa omwe amagawa okhaokha kuti musanyozetse dzina lanu lotchuka padziko lonse lapansi. Zachidziwikire, ngati mukutsatsa chilolezo chodyera, muyeneranso kusankha bwino komwe kuli chakudya. Monga lamulo, malo osankhidwa amasankhidwa kukhala malo odyera, omwe mtsogolo angakope makasitomala ambiri. Zachidziwikire, chilolezo ndi ntchito yokhayo, komabe, ngati itayikidwa molakwika, mumakhala pachiwopsezo chotaya ndalama. Ndicho chifukwa chake kuli koyenera kuyendetsa molondola komanso moyenera kukhazikitsa ntchito zonse zaofesi.

Chilolezo chodyeramo odyera ndi mwayi wanu kuti mukwaniritse zotsatira zabwino pamikangano yampikisano chifukwa choti mudzapitilira omwe akupikisana nawo pamalingaliro azidziwitso. Komabe, ma franchisees ambiri atha kale kugwira ntchito mdera lanu, chifukwa chake, muyenera kupikisana nawo. Ndikofunikira kupanga kapena kugwiritsa ntchito zabwino zomwe zilipo m'malesitilanti ena ngati mukugulitsa chilolezo m'malo ampikisano. Komanso kuwunika kwa mpikisano kuyenera kuchitidwa koyambirira kuti mudziwe zomwe mudzakumane nazo mtsogolo. Kugwira ntchito ndi chilolezo mu malo odyera kumakupatsanso mwayi wokhoza kuthana ndi ntchito yamaofesi yamtundu uliwonse ndikupewa zolakwika. Kupatula apo, kupezeka kwa zidziwitso zaposachedwa zamomwe mungalimbikitsire bizinesi m'manja mwanu.

Mumalipira mwayi wogwiritsa ntchito kapangidwe kake koyambirira, ndipo lamulo lachitetezo cha malo aliwonse limapatsa mwayi wogulitsa kuti asaberedwe ndi amalonda osayenerera. Kugwira ntchito ndi chilolezo chodyera kungaphatikizepo mitengo ya anthu ogwira ntchito. Ndikofunika kuwerengera ndalama zokha, pogwiritsa ntchito pulogalamu yofunikira. Mutha kuwongolera kukhalamo kwanu ngati mukugwira ntchito ndi chilolezo chodyera. Izi ndizofunikira kwambiri kuti tipewe zolakwika zazikulu pakugawa kwamakasitomala. Ngati mukugwira ntchito ndi chilolezo chotere, muyenera kukumbukira kuti mukangotsegula bizinesi iyi, mudzayenera kulipira ndalama zingapo monga ndalama zoyambira. Malipiro oyambilira mukamayanjana ndi chilolezo amatchedwa ndalama.

Imachitika kamodzi kokha, ndipo kuchuluka kwake kumatha kukhala kosiyana. Imawerengedwa ngati gawo la ndalama zomwe mumagulitsa koyambirira. Kugwiritsa ntchito malo ogulitsira odyera kudzakhala kothandiza komanso kwapamwamba, ngati mungaganiziretu zoopsa zonse zomwe zingakuwopsezeni.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Malo odyera ndi malo ogulitsa ma Franchise mwina ndi malo omwe anthu amakonda komanso amakonda kuchita bizinesi. Kodi nchifukwa ninji ali otchuka kwambiri? Malo odyera ndi malo omwera ndi amodzi mwamalo okonda zosangalatsa m'dera lathu. Pali malo ambiri oterewa pafupifupi mumzinda uliwonse. Ochita bizinesi amayesetsa kutsegula malo amakono, osangalatsa ndi mtundu wina wa ntchito kapena maubwino ena. Malo ogulitsira zakudya ayenera kulimbikitsa chidaliro kwa ogula. Si chinsinsi kuti zambiri zimafunikira kuchokera kumaresitilanti akunja, ndipo ichi ndi chifukwa chochita bwino.

Ma franchise salons ndi malo omwera amakulolani kuti mubweretse bizinesi yanu pamlingo wabwino. Chilolezocho chitha kugwiritsidwa ntchito poyambitsa bizinesi kapena kusintha ma biz omwe alipo. Mkhalidwe ndi mtengo wa chilolezocho zitha kukhala zosiyana kutengera kutchuka kwa mtundu winawake. Ndalama zimatha kukhala zochepa kapena zachifumu, koma nthawi zambiri ndalama zonse zimafunika. Mwakutero, mumalandira chithandizo kuchokera kwa mnzanu wodziwa zambiri, pulani ya biz yolingaliridwa bwino, mayankho otsatsa, ndi maubwino ena. Zonse zimadalira mgwirizanowu. Momwe mungapezere chilolezo chopindulitsa ndikuwongolera malo anu odyera moyenera? Ndondomeko yathu yodyera imathandizira ndi izi, apa mutha kupeza zotsatsa zingapo zamalo ogulitsa.