Kubwereketsa chilolezo ndikufunsira mgwirizano m'malo osiyanasiyana ogwiritsa ntchito kwakanthawi nyumba, magalimoto, zida, zovala, zopangira, ndi zina zambiri. Renti imadziwika ndi kugwiritsa ntchito kwakanthawi kapena kwakanthawi kochepa kwa chinthu chobwerekacho. Mutha kubwereka malo ndi nyumba, magalimoto, zida, zamagetsi, ma props, zovala, ambiri, chilichonse, chinthu chachikulu ndizofunikira kwa ogula. Kutsegula sitolo yanu ndiokwera mtengo kwambiri: mumafunikira ndalama zogulira zinthu, kuti mupeze malo ogulitsira, mtengo wogwiritsa ntchito, kulemba anthu ena ntchito. Nthawi yomweyo, ngati simusankha malo abwino ogulitsira, zinthu sizingayende bwino, kupatula apo, muyenera kuyika ndalama pafupipafupi pakutsatsa, kuyambiranso bizinesi yanu kuyambira pomwepo. Ndi renti ya chilolezo, zinthu ndizosiyana pang'ono.

Wogulitsayo amatenga gawo limodzi pazomwe mumagula ndikuthandizira kutsatsa sitolo. Popeza kuti franchisor ali ndi chidziwitso chambiri pakuwongolera bizinesi, dongosolo lamabizinesi omwe aperekedwa lidzakhala lopambana. Pobwezera, amalandila ndalama zolipiritsa ndi ndalama zapamwezi mwezi uliwonse. Ngongole ya renti itha kugawidwa molingana ndi mawonekedwe ena: ndalama, mgwirizano, kubweza, ndi ena. Chifukwa chiyani kukhala ndi chilolezo chobwereka kumatchuka kwambiri? Izi zimachitika makamaka chifukwa cha moyo wamakono wa anthu. Munthu wamakono akufuna kuyesa zambiri, kuti awone dziko lapansi, kuti adziwe ntchito zosiyanasiyana. Kuti achite izi, amafunikira zinthu zambiri, koma ngakhale zitakhala, sikuti aliyense amakonda kudzikundikira chuma.

Chifukwa chake, kubwereka ndikutchuka kwambiri. Momwe mungapangire bizinesi yobwereka? Choyamba, muyenera kusankha gawo lantchito. Ndiye muyenera kusankha chiyani? Kubwereka kwamagalimoto, nyumba, ma props, zida? Chilichonse chomwe mungasankhe, muyenera kuti mumadzipereka kwambiri pantchitoyi ndi mutu wanu, phunzirani zochenjera ndi zopambana, zoperewera za omwe mungapikisane nawo. Tiyeni tiwone chitsanzo cha zida zapadera zolipira ngongole. Zomwe franchisor atha kupereka? Chofunika cha chilolezocho ndikupanga zomangamanga ndi kubwereka zida zamisewu. Mwambi wa kampaniyo ndi 'mitengo yotsika mtengo, mawu achidule'. Wogulayo amalandira zida pamtengo wotsika mtengo, mwachangu, komanso moyenera.

Poterepa, zida zimaperekedwa ndi driver yemwe ali ndi ziphaso komanso ziphaso zantchito. Amayembekezereka kuti makasitomala azikhala: mabungwe osiyanasiyana (kuphatikiza boma), zothandiza, mwina anthu wamba (pantchito zing'onozing'ono), ndi zina. Pogula chilolezo, wogulitsayo amayesetsa kukhazikitsa ndi kuyamba bizinesi kuyambira koyambirira, komanso thandizani kulimbikitsa. Kuphatikiza apo, mumaphunzitsidwa pafupipafupi kuti mukwaniritse maluso oyendetsera bungweli, kuti muwongolere kapangidwe kake. Zina mwazinthu zomwe mumalandira: kufunsira kwathunthu, manejala yemwe amayang'anira kukula ndi chitukuko cha bizinesi, dongosolo lazamalonda, mayankho pakutsatsa kuti athandizire ntchito ndi chithunzi cha kampani, kuthandizidwa pantchito yolembedwa ndi kupereka chitsimikizo cha ogwira ntchito, kuwonetsa bizinesiyo (mtundu , kalembedwe), thandizo lochokera kumilandu, maphunziro okhudzana ndi kugulitsa ntchito, kukulitsa njira zosungira makasitomala, kuwongolera mkati mwa omwe akuyang'anira. Nchifukwa chiyani kuli bwino kugwira ntchito pa chilolezo? Kuyamba mwachangu pantchito chifukwa chakupambana wina. Palibe zowopsa zosafunikira komanso kubweza.

Ndalama zochepa sizofunikira kugula zinthuzo, zimaperekedwa ndi wogulitsa. Ena amalonda sapereka ndalama mwezi uliwonse (mafumu). Thandizo pakutsatsa ndi zina zambiri. Ubwino ndi zovuta zothandizirana zimadalira gawo la mgwirizano. Chifukwa chake, pomaliza mgwirizano, ndikofunikira kugwiritsa ntchito nthawi yochulukirapo kuti muchepetse nthawi yovuta yothandizana. Poterepa, ndikofunikira kulabadira mawu omwe ali mgwirizanowu. Migwirizano ndi zofunikira mgwirizanowu ziyenera kulembedwa momveka bwino, popanda ma generalization.

Chilolezo chabizinesi ndichabwino chifukwa mumayika ndalama zochepa, koma mumayesetsa kukwaniritsa zomwe kampaniyo imasungitsa. Ndikofunikira kumaliza mgwirizano ndi wogulitsa ngongole wodalirika. Pali nthawi zina, polipira ndalama zochepa, wogula sanalandire bizinesi yomwe adakonzekera kale, koma tsamba lokha pa intaneti ndikulepheretsa kulumikizana. Kuti mupewe izi, yang'anani mnzanu. Kodi mungachite bwanji? M'magulu otseguka, mbiri imalankhula zokha. Khalani omasuka kupempha ziphaso ndi ziphaso. Kodi mumapeza bwanji zogwirizana ndi chilolezo chanu? Ndiosavuta, ingoyenderani patsamba lathu la intaneti.

Apa mupeza zotsatsa zamalonda m'malo osiyanasiyana komanso mogwirizana ndi zomwe zakonzedwa. Timangowonjezera ma franchisors omwe ali ndi mbiri yabwino kunja komanso mdziko lathu. Gwiritsani ntchito kuwongolera kosavuta ndikupanga zisankho zofunika panjira yopambana.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.