Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amahugurwa yikigo cyamahugurwa ni ubwoko bwubucuruzi, aho ugomba gukurikiza byimazeyo amabwiriza. Noneho urashobora kwiyemeza amahirwe yo kugumana uburenganzira bwihariye bwo kugabura ikirango mugihe kirekire. Mugihe ukorana na francise, ugomba kumva neza ko uri ubwoko bwubukode kumurongo watsinze uburenganzira bwo gukora kubwizina ryabwo. Amahugurwa yubufaransa agomba kuzamurwa hakurikijwe ibipimo wakiriye nyuma yamasezerano. Kurugero, niba ushaka gutangiza ubukangurambaga bwo kwamamaza, noneho bigomba no gukorwa muburyo francisor yatanze. Iremeza intsinzi yawe, nkuko ukora ukurikije gahunda ya biz imaze kuba kandi ikinjiza amafaranga muri sosiyete izwi kwisi yose.

Niba uhisemo gutangiza club yimyitozo, ntushobora rero gukora udafite francise niba urwego rwamarushanwa kumasoko ari rwinshi. Mugushira mubikorwa ibikorwa ubifashijwemo na francisor, ubona inyungu nziza zo guhatanira. Erega burya, gutanga uburenganzira bwo gukora ikirango ntibigabanya inyungu zose ziterwa no gukorana nikigo cyamahugurwa. Urabona kandi umubare munini woguhindura, tekinoroji, ndetse nibitabo biz ufite. Ibikorwa byose byo mu biro byanditse neza muri ibi bitabo byubucuruzi, kandi ukeneye kubishyira mubikorwa neza.

Gukora neza francise itwara ikigo cyamahugurwa kurwego rushya rwose rwumwuga. Ntushobora guhatanira gusa amagambo angana nabatavuga rumwe nabo bakora kubwabo. Urashobora kandi gutsinda kunanirwa kwiyo sosiyete nayo ikora mu izina ryandi ma francises. Byumvikane ko, ugomba gukora ibishoboka kugirango urenze abanywanyi nabo bakorana nigikoresho cyitwa francising. Ariko, ufite ibyo ubona byose ufite. Mugihe ukorana na francise center yigisha, ugomba kuzirikana ko wishyuye usanzwe mugitangira kugeza 11% byamafaranga washoye gukoresha mumushinga.

Ibi birasanzwe rwose kandi ibigo mpuzamahanga byose imyitozo idasanzwe yubahiriza. Iyo uhujwe nubucuruzi ubwo aribwo bwose, ushobora guhura nibibazo bitandukanye. Kugira ngo ubitsinde, ugomba kwitegura. Kugirango witegure guhangana nibishobora guteza akaga, ugomba kuba umuntu wakoze isesengura ryibanze. Kuri ibi, isesengura rya swot rirakwiriye, nimwe mubintu byingirakamaro gutsinda ibikoresho byamarushanwa. Ubwoko bwa francise ntabwo ari inzira igoye, ariko uzabigeraho nubona inkunga yatanzwe na francisor.