Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gukora inzoga ni umushinga wubucuruzi utanga icyizere, mugushyira mubikorwa umuntu atagomba kwemerera amakosa akomeye. Muri rusange, muguhuza na francise, usanzwe ufite urutonde rwose rwibihembo bitandukanye nibyiza mugitangira. Ubwa mbere, hari amahirwe meza yo gukoresha ikirango kizwi no gukora mu izina ryacyo. Icya kabiri, mugihe ushyira mubikorwa francise yinganda, urashobora kwishimira amahirwe meza yo kwinjiza amafaranga yiyongereye kuko uzagira amahirwe yo kudakora ayo makosa asanzwe kubashaka kwihangira imirimo. Uzagira uruhare mu gukora inzoga munsi ya francise ukurikije amabwiriza ya tekiniki yatanzwe na francisor. Ndetse azaguha ibisubizo byikoranabuhanga kandi birashoboka ko ushobora no kugura ibikoresho kubiciro byagabanijwe.

Ibi nibyiza cyane kuva udakeneye kuzunguruka umushinga wubucuruzi utoroshye kuva kera. Biragoye gucuruza inzoga, kubwibyo, iki kintu kigomba kwitabwaho mugihe cyakozwe munsi yubufaransa. Nyuma ya byose, birashoboka kugurisha ibinyobwa bisindisha gusa hamwe nibibujijwe, kwamamaza muburyo busanzwe ntibishoboka.

Inzoga, cyangwa ubwiza bwayo mugihe cyo kubyara, zigomba guhabwa agaciro gakomeye. Ubufaransa buzafasha gushyiraho inzira yumusaruro kuburyo ubwiza bwibicuruzwa burenga bagenzi babo. Erega burya, ntushobora kubona gusa francisor amahirwe yo kubona amafaranga mwizina rye, gukoresha ikoranabuhanga no gukoresha ibikoresho. Mugushira mubikorwa francise yo gukora inzoga, ufite amahirwe menshi yo kubona ibikoresho byawe kugirango inzira yikoranabuhanga. Ibikoresho nkibi birashobora kuboneka gusa mubakora mumahanga, bizaguha inyungu zikomeye zo guhatanira. Ubufaransa bwo gukora inzoga bugomba kuba ingirakamaro, kandi ibikoresho byihariye birakenewe kubisesengura.

Usibye isesengura ryamamaye rya swot, hariho umubare munini wibikoresho bitandukanye, imikoreshereze idakwiye kwirengagizwa. Tanga urwego rwo hejuru rwo kugaragara kumibare ukoresheje ibishushanyo. Ibi bizatuma bishoboka kwiga amakuru neza, ufate imyanzuro ikwiye.