Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Inzu yo kuvugurura igorofa ni umushinga ushobora kubyara inyungu ariko harikintu gishobora guteza akaga gisaba kwitabwaho byumwihariko mugihe gishyizwe mubikorwa. Niba ukora muri francise, ugomba rero kwibuka, usibye ibiciro bisanzwe, ugomba no kwishyurwa ibyatanzwe nkubukode bwigihe kirekire bwintererano yikimenyetso hamwe ninyungu uteganya kubona inyongera. Shyira mubikorwa francise neza kandi neza, wirinde amakosa mugushyira mubikorwa iki gikorwa cyabanditsi. Kuboneka kwa software yujuje ubuziranenge bigufasha guhangana neza ninshingano iyo ari yo yose, bivuze ko utagomba kubyirengagiza. Niba uteganya kwishora mubikorwa byo kuvugurura, noneho francise igomba guhura nubwoko bwo gukora ibikorwa. Iri ni itegeko risanzwe kandi ntabwo ari shyashya.

Hitaweho cyane cyane kuvugurura igorofa kubantu runaka bakurikirana. Kubwibyo, mugihe ushyira mubikorwa francise, ugomba kumenya neza ibiranga abo bantu bazashaka kugura serivisi zawe.

Igorofa nivugurura ryayo bigomba kwitabwaho bikwiye, kandi mugihe ushyira mubikorwa francise, birakwiye gukora isesengura ryibanze rya swot. Ubu bwoko bwisesengura bugufasha kumenya imbaraga nintege nke zumushinga wubucuruzi ugiye gushyira mubikorwa. Isesengura ryamarushanwa riragufasha kandi kumva umubare wabantu bakora mumazu mumujyi wawe ninyungu batanga mugihe bakora ivugurura. Nibyo, niba ukorana na francise, noneho mugitangira ufite inyungu mumarushanwa muburyo bwikirango kimaze kumenyekana kwisi yose. Ariko ibi ntibihagije kugirango uhangane neza nabanywanyi. Birakenewe kandi gusohoza umushinga wubucuruzi bwigorofa kurwego rwo hejuru rwo gukora neza, utaretse amakosa akomeye.

Ifasha francise yo kuvugurura amazu. Ntabwo uzakira gahunda yubucuruzi ikora neza gusa ariko kandi urashobora kwirinda urutonde rwibintu bitandukanye byashoboraga gukora amakosa mugihe francisor itagusabye. Rwiyemezamirimo w'inararibonye wabanje kuzamura inzu yo kugarura inzu arashobora gusangira nawe uburambe bwe butagereranywa kumafaranga runaka. Umubare w'amafaranga witwa umusanzu umwe, kandi ukorwa mugihe cyambere cyo gukorana.