Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwa club ya millioner ni umushinga wubucuruzi wibanze ukeneye intego zisobanutse neza. Kugirango ubimenye neza, kora imyiteguro ibanza. Muri rusange, ukora kuri francise, ufite ibyiza byinshi kuruta ibibi. Ubwa mbere, ikirango cyamamajwe neza ubwacyo kirashobora gukurura umubare munini wabaguzi. Iyo ukorana na francise ya club, birakwiye kandi kwibuka ko ugomba kwishyura ubwoko butandukanye bwimisoro. Ubwa mbere, aya ni amafaranga yimisoro n'amafaranga yo kwamamaza, bizakenera koherezwa buri kwezi mugihe kingana na 9% byinjiza.

Birumvikana ko ushobora kumvikana na francisor kugirango amafaranga atarenza bije yawe. Ingano yabo iratandukanye, ariko, nkuko bisanzwe, bagwa mumurongo runaka. Rero, kugurisha francise kumurwi wumukungu, amafaranga yubukode arashobora kuva kuri 2 kugeza kuri 6% kandi azishyurwa nyuma yo kubona amafaranga yukwezi. Byongeye, niba ugurisha francise kumurwi wumutunzi, wishyura amafaranga yo kwamamaza ashobora kuva kuri 1% kugeza 3%. Aya mafaranga nayo azabarwa uhereye kumafaranga winjiza buri kwezi nkinyungu.

Abaherwe bakunda kuba muri club, kubwibyo, franchise igomba kubaha amahirwe akwiye. Byongeye kandi, mugihe utegura club, ugomba kuzirikana ko abaherwe bakeneye kugira ibyiza byose kandi bihenze cyane. Kubwibyo, mugihe ushyira mubikorwa ubu bwoko bwa francise, menya neza ko ufite amikoro ahagije yo gushyira mubikorwa uyu mushinga. Niba uhisemo gutangiza club ya millionaire club, noneho wige umwihariko wakarere. Birashoboka ko udafite umubare uhagije wabaguzi biyi serivisi mumujyi wawe. Ufite imbunda araburirwa.

Uyu mugani uzwi cyane ufata neza ishingiro ryikibazo. Niyo mpamvu ari ngombwa kwitegura mugihe dushyira mubikorwa francise ya club ya millioner, kugirango ikore analyse ibanza. Kora hamwe nogutezimbere neza ububiko bwububiko, gutangiza ibikorwa byubucuruzi, hanyuma, uzatsinda. Ku cyiciro cyambere, uzatanga umusanzu umwe, uzagera kuri 11% yumushinga wose wagiye gushora. Umuherwe wumukunzi wumukungu arashobora kugutunga niba ukora byose neza kandi neza.