Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Imbere yimbere ni umushinga wubucuruzi ubereye. Niba uhisemo gukorana na francise, birakwiye ko uzirikana ko kuyishyira mubikorwa bisaba kwishyura amafaranga runaka. Ubwa mbere, iyi nintererano imwe, umubare runaka wamafaranga ukwirakwiza kuri konti ya francisor. Ubufaransa bugomba gushyirwa mubikorwa byihuse kandi neza kugirango abanywanyi bawe badashobora kwisubiraho no gufata ingamba mugihe. Shaka amahirwe akomeye yo guhatanira kugura francise y'imbere. Ubu bwoko bwubucuruzi bufite amahirwe yo gutsinda gusa iyo bishyizwe mubikorwa neza.

Gushyira mubikorwa neza bivuze ko hariho gahunda ibanza, ishingiye kubisesengura kandi imibare yabonetse mbere.

Niba ushimishijwe imbere, noneho francise igomba gushakishwa ukurikije ibyifuzo byawe. Amashanyarazi aratandukanye; hari ububiko bwihariye na kataloge yo kubishakisha. Imbere izitabwaho bikwiye, kandi francise ntizagufasha gusa kubona inyungu zo guhatanira kurugamba rwimitima nubwenge bwabakiriya binyuze mugukoresha ikirango kizwi. Urashobora kandi kwiringira amahirwe akomeye yo gukemura ibibazo byumusaruro ukoresheje igenamigambi ryubwenge. Urwego rwohejuru rwamahugurwa ruzagushoboza byoroshye kandi bitagoranye kuzuza inshingano zawe. Imbere yimbere ni umushinga wubucuruzi ushobora kubyara inyungu, mugushyira mubikorwa ufite amahirwe yose yo kugera kubisubizo bifatika.

Ibi birakenewe gusa kugirango ubashe kwishyura inshingano zawe, haba kubafatanyabikorwa baho ndetse naba francisor.

Imbere yimbere izagufasha gupfukirana ibiciro bitandukanye, kandi ugomba no kwitondera neza ibikenewe kunoza ububiko bwawe. Ibikoresho byububiko bizagabanywa neza, kubwibyo, ntuzakenera gukoresha amafaranga menshi mukubungabunga umubare munini wamazu. Niba ukoresha igishushanyo mbonera cy'imbere, ugomba gukomeza gukurikiranira hafi abakiriya bawe. Niba gusohoka kw'abaguzi byatangiye, ugomba gufata byihutirwa gufata ingamba zihagije. Ibi nukuri ntabwo ari iyo gukorana na francise yimbere. Ibikorwa nkibi bigomba gukorwa mugihe ukora umushinga uwo ariwo wose wubucuruzi.

Gukorana na francise interiors bizagufasha gusohoza inzozi zawe zo gutera imbere cyane mubukungu bwawe. Ntucikwe amahirwe yo kugurisha ibicuruzwa bifitanye isano, byanze bikunze, iki kibazo kigomba guhuzwa naba francisor.