Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwikigo cya SMM nigikorwa kidasanzwe mugushyira mubikorwa uzasabana nibikoresho bitandukanye. Muri rusange, mugihe ushyira mubikorwa francise, ugomba kwitondera byumwihariko ubwo buhanga nubuhanga wakiriye muri francisor. Yiteguye kuguha ibikoresho byuzuye kugirango ubone amafaranga menshi ashoboka. Nyuma ya byose, we ubwe ashishikajwe no kwakira nawe ijanisha runaka ryumutungo winjiza. Korana na francise ya SMM neza hanyuma uzagira amahirwe yose yo kugera ku nyungu igaragara cyane mukurwanya andi masosiyete ku isoko.

Abanywanyi barashobora gutsindwa badakoresheje gusa ikirangantego kizwi kandi kizwi kwisi yose. Uzashobora kandi kuyobora ibikorwa byawe byubucuruzi ukurikije byimazeyo amategeko yose agenga ubu. Ikigo cya SMM francise gikeneye kubona urwego ruri hejuru kurenza abandi bahanganye bakora mu izina ryabo. N'ubundi kandi, nta nshingano bafite kuri francisor kwishyura imisanzu buri kwezi.

Nkumuntu uhagarariye francise yikigo cya SMM mumujyi wawe, ufite inshingano zimwe. Ubwa mbere, bimaze gutangira umushinga wubucuruzi, uzatanga umusanzu umwe. Numubare utari muto wamafaranga agomba kwishyurwa mugitangira ishyirwa mubikorwa ryibiro. Uzabanza kwishyura kugeza 11% ubanza, hanyuma, kugurisha francise yikigo cya SMM, ugomba gukuramo amafaranga agera kuri 9% buri kwezi. Iyi nintererano ebyiri, buriwese kubwintego zitandukanye. Amafaranga yo kwamamaza kubikorwa byo kwamamaza kwisi yose kuva kuri 1 kugeza kuri 3% yibicuruzwa cyangwa byinjira.

Byongeye kandi, hari nubwami bwakuweho bidasubirwaho na francisor. Arayikoresha uko ashaka. Niba ukora mu kigo cya SMM franchise, noneho abakozi bagomba kwibuka kubahiriza imyambarire isobanutse. Byongeye kandi, igishushanyo mbonera kigomba no gukorwa mu buryo bwuzuye ukurikije umwimerere.