Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwikipi yumupira wamaguru ni umushinga wubucuruzi ugezweho, aho ugomba kuzirikana ingaruka ninshingano, ndetse no gukoresha neza amahirwe n'amahirwe. Kugirango ubimenye, igikoresho cyiza cyane cyitwa swot analyse kizafasha. Mugihe uyikoresha, ugomba gukurikiza amabwiriza yanditse kandi ibi bizagufasha gusuzuma neza ibintu byose bikenewe kugirango ugere ku ntsinzi. Gukora nka francise, umugabuzi wihariye afata inshingano zimwe. Umufaransa akora kimwe nundi muntu wa kabiri mubikorwa. Ba rwiyemezamirimo hafi ya bose barashobora gukoresha umupira wamaguru niba yerekanye ibimenyetso bifatika byubushobozi bwe bwo gushyira mubikorwa uyu mushinga.

Ukeneye ubuhanga bwo gucunga numubare runaka wamafaranga ushaka gushora mumushinga. Niba ukunda club yumupira wamaguru yubufaransa, ntugomba gutindiganya, kuko mugihe utekereza, abanywanyi basanzwe baharanira gufata imyanya ishimishije kandi bakora ibikenewe byose kubwibi. Kora neza kandi nabi, ntureke ngo abanywanyi bawe bagutsinde kurugamba kubakiriya bakurura cyane.

Ikipe yumupira wamaguru yubufaransa ntabwo irangwa nigikorwa cyikirango kizwi gusa ahubwo izubakwa ikurikira inyandikorugero wakiriye mumuryango wisi yose. Ntugatange amahirwe kubarwanya kandi uharanire kurangiza kandi bidasubirwaho kubashyira mubikorwa umushinga wawe wubucuruzi. Gukora bike kubakiriya kurenza abo mukurwanya byunguka. Erega burya, francise yawe kumikino yumupira wamaguru izishimira urwego rwo hejuru rwo gukundwa, kandi uzashobora gutsinda guhangana kurimo gukorerwa kumasoko agurishwa. Kora nintererano yitwa royalties, uyigabanye kuri francisor no kumenya ibikorwa byawe nurwego ntarengwa rwo gukora neza. Gahunda yubucuruzi yubatswe neza nicyo gisabwa kugirango utsinde.

Umupira wamaguru wumupira wamaguru watekerejweho neza kandi witeguye gutangizwa byanze bikunze uzagera hasi, biguha amafaranga menshi kumasoko. Ntabwo bizaba ngombwa kwishyura gusa inshingano ahubwo no kubona urwego rwo hejuru rwinjiza.