Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwimyenda yabagabo nigikorwa gishimishije kandi gifatika. Hamwe nogushira mubikorwa neza, ntugomba kugira ingorane, kuko uzakurikiza amategeko. Muri rusange, niba ukora kuri francise, noneho usanzwe utangiye akazi ko mu biro ufite amahirwe yose yo kugera kubitsinzi. Ibi bibaho bitewe no gukoresha ibicuruzwa bizwi kandi bizwi. Mugukorana na francise, urashobora gushushanya iduka ukurikije umwimerere, bizaguha akandi karusho muguhangana kurushanwa. Iyishyure inshuro imwe mugitangira akazi kawe kandi ntuzongera gutanga umusanzu wambere.

Niba ushaka gukora neza bishoboka hamwe nububiko bwa francise, noneho utangire kwamamaza ugamije. Bizaguha icyifuzo gihoraho kandi cyiza kubaguzi bashimishijwe. Ububiko bwabagabo bwaba francised burashobora kubona ibintu byinshi byihariye kubirango kubiciro bidahenze cyane. Uzashobora kugurisha umutungo uhenze cyane, bityo wiha amafaranga yinjiza.

Imyenda y'abagabo mu iduka izagurishwa n'abakozi b'inararibonye. Uzashobora guhugura abakozi bawe no kubambika ukurikije imyambarire, utanga serivise nziza nziza abakiriya bazishimira. Gahunda yateguwe neza yo gushyira mubikorwa francise kububiko bwimyenda yabagabo izagukorera ubudahemuka. Urashobora buri gihe kugenzura nawe kandi ugasesengura ibitandukanye kandi ugafata ibyemezo byubuyobozi. Imyenda y'abagabo mu iduka ryemewe igomba gucuruzwa neza. Korana n'ibishushanyo n'ibishushanyo, ukore isesengura, kandi ufate ibyemezo byukuri kubindi bikorwa.

Bizashoboka gukora isesengura rya swot no kumva ibyiza nibibi umushinga wawe ufite. Ubufaransa bwububiko bwabagabo bugomba gukurikizwa hubahirijwe byuzuye amabwiriza yatanzwe na francisor. Nanone, amategeko ya leta ukoreramo ntagomba kurenga ku rubanza urwo arirwo rwose. Kurenga ku mategeko bizaguhenda kuri wewe, kuko francise kububiko bwimyenda yabagabo igomba kwishyura amande.